سانديب Chandrasekaran

P&L ownership of $1B+ Footwear, Athleisure & Sportswear GMV portfolio at Myntra — delivering 20%+ YoY GMV growth and contribution margin expansion through strategic brand investments, premium mix architecture, and omnichannel demand generation; led a team of 45 professionals across category, merchandising, brand partnerships, and product marketing.
Scaled multi-year Joint Business Plans with Nike, Adidas, Puma, Hoka, Under Armour, Skechers, and New Balance — driving exclusive launches, co-funded digital and ATL campaigns, and portfolio expansion across training, streetwear, and athleisure verticals; presented category strategy and growth roadmap directly to Elliott Hill, Global CEO, Nike.
Launched exclusive D2C brand collaborations including capsule drops, athlete-endorsed collections, and influencer-led campaigns — driving brand salience, traffic uplift, and repeat purchase growth across sneakers, performance gear, and premium lifestyle segments.
Championed digital consumer experience innovation — AI-enabled personalisation, sport-type discovery filters, fit profiling, and smart bundling — driving +22% repeat purchase rate YoY, +25% first-purchase conversion uplift, and a measurable reduction in returns.
Grew Myntra's Footwear & Athleisure market share by 280 bps — the highest market share gain recorded in the category — outpacing Ajio and Amazon through assortment depth, exclusive brand partnerships, and targeted demand generation.

P&L ownership of $2B Mobiles GMV portfolio at Flipkart, India's largest e-commerce marketplace, delivering 18% YoY GMV growth (2022-2024) and +300 bps contribution margin expansion through premiumisation, product-mix optimisation, and co-funded brand marketing. Led a team of 18 professionals. Progressed from Senior Category Manager to Associate Director to Director.
Managed C-suite relationships with Global CEOs and senior leadership of Samsung, Nothing, Oppo, Realme, Vivo, and Xiaomi, owning multi-year Joint Business Plans (JBPs), exclusive launch rights, and co-investment decisions at $2B GMV scale. Established Nothing as a premium tech disruptor, launched Realme's India portfolio (P Series, Number Series) and Vivo T Series from the ground up, and drove Samsung F Series and Apple iPhone as platform-exclusive flagship events.
Boosted new customer acquisition by 43% through affordability programmes including No-Cost EMI, Buy Now Pay Later (BNPL), trade-in upgrades, and co-branded fintech activations, widening smartphone access in Tier 2/3 markets while maintaining contribution margin.
Drove demand through Big Billion Days, brand days, and festive event campaigns, delivering outsized GMV contributions through pre-seeding, deal curation, supply-demand alignment, and live commerce events for Samsung, Realme, and Nothing flagship launches.
Pioneered digital commerce innovation including AR try-on, 360 degree product views, assisted buying journeys, gamification campaigns, and CRM-driven loyalty programmes, improving conversion rate, AOV, and customer lifetime value across the $2B category.

Spearheaded market expansion for Continental Tires across South and West India, achieving $30M annual revenue through strategic channel development, market segmentation, and data-driven product marketing strategies.
Managed full P&L across South and West India, overseeing a team of 48 professionals across 10 Area Managers, 4 Technical Service Managers, and 34 Sales Associates, driving sustained profitability through strategic pricing, channel incentives, and co-marketing investments with dealer networks.

Built SmartCare exterior waterproofing into a $120M category-leading portfolio through 360 degree integrated marketing including multi-season TVCs, radio, outdoor, performance digital, and BTL activations across 15+ markets, and consumer insight-led brand repositioning from functional repair to premium protection.
Designed channel marketing schemes across 10, 000+ trade and contractor partners, structured incentive programs, co-op advertising allowances, display investments, and sales contest architecture, driving sustained sell-through, partner loyalty, and category penetration nationwide.
Conceptualised and executed the Kerala State Exterior Marketing Initiative, a region-specific integrated campaign combining pre-monsoon and post-monsoon burst strategies across outdoor, radio, contractor activations, and retail visibility drives, delivering double-digit brand recall improvement YoY and doubling waterproofing category turnover in the region.

Managed 500+ retail channel partners driving $48M annual revenue through category expansion, retail transformation, and dealer capability development across central Kerala.
Pioneered premium retail innovation, established India's first AP Homes store in Cochin and opened the highest number of Colour Idea stores in the division, elevating consumer experience and premium product sell-through.

Delivered SAP implementations for Swiss Reinsurance (30% downtime reduction) and Nokia Siemens Networks (95% client satisfaction score), collaborated across distributed teams in Europe and APAC.