Sandesh Pillai

• Marketing Strategy & Execution: Planned and executed digital and offline marketing campaigns for top-tier
tech brands including HPE Aruba, Sophos, and AirPro across GCC markets.
• Customer Data & CRM: Salesforce CRM, Salesforce Marketing Cloud (Email Studio, Journey Builder,
Automation Studio), HubSpot CRM, Zoho CRM.
• Data & Segmentation: SQL for queries and data modeling, identity resolution, audience segmentation,
customer profiling (for Large scale multiple branch CRM Data)
• Integration & APIs: Hands-on with REST APIs, data ingestion from multiple sources, and cross-platform
marketing integrations.
• Marketing Orchestration: Campaign automation, personalized journey design, customer engagement
analytics.
• Governance: Knowledge of GDPR, data privacy, and consent management in customer data platforms.
• Content Creation & Branding: Led the development of brand assets, sales tools, and marketing content such
as brochures, social media creatives, emailers, and exhibition material in line with HPE Gold Partner branding
guidelines.
• Highly Knowledgeable on Cyber security solutions, Firewalls, Pen testing and Linux based OS.
• Event & Campaign Management: Managed presence at industry exhibitions like GITEX, overseeing
end-to-end planning for product launches and promotional booths (e.g., AirPro Stand H21-05).
• Digital Marketing & Website Projects: Spearheaded the redesign of iotworld.ae using Framer with a focus on
UI/UX, SEO, and performance. Coordinated content, visuals, and promotional videos.
• Lead Generation & Sales Support: Collaborated with the sales team to develop targeted Google Ads campaigns
(e.g., Instant Ease, Secure Shield) for HPE Aruba Instant On, generating high-quality leads.
• Social Media & Campaign Planning: Created editorial calendars, caption copy, and design briefs for LinkedIn
campaigns, product promotions, and event recaps. Creative & (e.g., with including post-production Cross-Team Collaboration: Worked closely with technical, and teams to ensure marketing
efforts aligned with solution offerings, certifications (e.g., ACCX), and customer success stories.
Key brands: HPE, Aruba Instant On, Eufy, Fortinet, Airpro, Sophos

• Brand Marketing & Positioning: Supported strategic brand-building initiatives for IT, ELV, and networking
solutions across the Oman market, contributing to increased visibility and partner engagement.
• Sales Enablement: Created marketing materials, including corporate profiles, product brochures, and proposal
templates tailored for enterprise clients and government tenders.
• Digital & Offline Campaigns: Coordinated social media content, email marketing, and local advertising in
alignment with business development goals and product promotions.
• Event Coordination: Assisted in organizing client meetings, tech seminars, and partner events—ensuring
brand consistency in communication and on-ground presence.
• Market Research & Lead Support: Conducted competitor and market analysis to support sales campaigns, and
helped maintain CRM data accuracy for follow-up and targeting.
• Vendor Collaboration: Liaised with suppliers and distributors to gather product content, technical assets, and
promotional materials for joint marketing efforts.
• Content & Copywriting: Wrote and edited content for website banners, flyers, social media posts, and email
campaigns with a focus on B2B tone and technical accuracy.

• Develop compelling promotional content through innovative motion graphics for various marketing
initiatives.
• Craft visually stunning and impactful multimedia content to enhance Arlecs digital presence across multiple
platforms.
• Lead the social media team, orchestrating collaborative efforts and guiding the creation of captivating visual
content.
• Ensure adherence to design guidelines, quality standards, and timelines in all motion graphic deliverables.

• Producing and presenting dynamic motion graphics across diverse international languages Collaborating with
artistic and creative teams to curate audio, video, color schemes, and animations for graphic designs
• Refining video content by incorporating impactful effects and elements to elevate motion graphics Remaining
abreast of the most recent advancements in graphic design methodologies

• Achieving growth and hitting sales targets by successfully monitoring the analytics
• Managing recruiting, objectives setting, coaching and performance monitoring of sales targets