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Sandip Guha, Senior Commercial Leader

Sandip Guha

Senior Commercial Leader·Bunge Ltd

India

Master's degree, Marketing,Operations

Work experience

Total years of experience: 21 years, 5 months

Senior Commercial Leader

February 2022 - Present

Bunge Ltd

Mumbai, India

February 2022 - Present

- Formulated and executed the South Asia market strategy, significantly enhancing market access and accelerating product development initiatives through trade flows.
- Develop the trading book by leading regional commercial strategies maximizing pipeline profitability through strategic alliances.
- Oversaw annual performance metrics, consistently achieving volume and profitability targets.
- Mitigated risks in pipeline operations, customer execution, logistics planning to ensure seamless supply chain management.
- Performed in-depth analyses on profitability, demand forecasting, market intelligence to drive data-informed strategic decisions.
- Directed strategic account management across diverse stakeholders, including customers (large feedmillers, oilseeds crushers), global VC teams, vendors, service providers, trade partners, agents, and cross functional teams.
- Managed product portfolio comprising Corn, Soybean Seed and Meal, Wheat, Barley, Pulses, Canola, Rapeseed, and DDG.

Achievements:
- Captured over 10% market share within 4 years, driving volumes beyond 1 million metric tons.
- Expanded emerging market customer base by over 400%, notably increasing penetration in Bangladesh.
- Largest soybean meal buyer during 24-25 MY from India catering to in-house EU demand
- Launched new product flows such as corn, wheat, and pulses, that boosted liquidity and optimized asset utilization, enhancing operational efficiency

Company industry:
Agriculture & Crop Production

Procurement Head

October 2020 - February 2022

Noveltech Feeds (A Goldman Sachs Company)

Mumbai, India

October 2020 - February 2022

- Lead the Procurement, Imports, and Logistics Division for the Group, ensuring efficient supply chain operations and risk mitigation for internal stakeholders
- Provide comprehensive risk advisories to key internal stakeholders, enhancing decision-making related to procurement and logistics. As a Strategic Leader drive margin improvement & feed quality enhancement initiatives
- Manage procurement budget, driving cost optimization strategies that improve Return on Sales (ROS) and EBITDA while optimizing working capital through improved Days Payable Outstanding (DPO) and Days Inventory Outstanding (DIO)
- Oversee an annual procurement spend of approximately USD 250 million across raw materials, packaging, and services (volumes close to 0.8 MMT)
- Handle key product categories including corn, soybean seed and meal, rice, rapeseed meal, cotton seed, and other energy and protein products

Achivements:
- Achieved a 3-5% cost reduction in raw materials through targeted cost optimization strategies, resulting in annual savings of USD 5-8 million
- Improved inventory management and supplier payment terms, reducing working capital deployment
- Enhanced procurement forecasting and planning by closely monitoring raw material price volatility at plant levels, decreasing inventory ageing by 10-15%

Company industry:
Manufacturing

Key Account Manager

August 2019 - October 2020

Barry Callebaut

Mumbai, India

August 2019 - October 2020

- Spearhead sales book management, profitability enhancement, and business development initiatives for national corporates and MNC accounts across India and Bangladesh.
- Drive business growth across diverse product categories by targeting turnover, EBITDA, and ROCE improvements through effective GTM (Go-To-Market) strategies.
- Manage strategic accounts by leading pricing, negotiation, contracting, execution, forecasting, & production planning for global clients like Unilever, GSK, Mondelez, & Ferrero, as well as key local corporates Mother Dairy, Surya Food, Cream Bell.
- Monitor industry trends and raw material markets to proactively resolve customer complaints, enhancing business book, share of wallet (SOW), sustainability, and overall profitability.
- Lead as a core team member in the "Deep Dive Strategy" project for market leadership in India and Bangladesh.
- Collaborate closely with production, procurement, quality assurance, and supply chain teams to ensure strict contractual compliance and operational efficiency.
- Initiate product innovation workshops, new product development (NPD), cost optimization projects,

Company industry:
Food & Beverage Production

Strategic Marketing Manager/Merchandiser

May 2013 - August 2019

Cargill India Pvt Ltd

Gurgaon, India

May 2013 - August 2019

- Lead integrated marketing & trading portfolio to build cash franchise, expand gross investment, and upsize regional commodity flows while driving comprehensive customer management initiatives.
- Achieve EBITDA and ROGI targets by enhancing domestic and regional business growth, sharp SnD analyttics, effectively managing risk and customer exposure, and optimizing budgeting.
- Manage strategic accounts by engaging with major Animal Feed, Starch, and Food customers to identify scalable, sustainable business opportunities and foster collaborative partnerships across commodities.
- Drive strategic leadership initiatives to position Cargill as the “Partner of Choice” through focused execution of game plans that result in measurable customer wins.
- Enhance commercial excellence by continuously improving trading gameplans, developing robust go-to-market (GTM) strategies, and building a strong customer base.
- Develop advanced business analytics tools to strengthen market access, monitor competitive landscape, provide risk advisories, and ensure full regulatory compliance

Company industry:
Agriculture & Crop Production
Job role:
Sales

Trader/Business Development

February 2011 - April 2013

Aditya Birla Global Trading

Abidjan, Ivory Coast

February 2011 - April 2013

- Core - Manage Trading Book, Strategic Procurement, Profitability, Biz Development, Export/Import Supply Chain
- Impact Areas - PnL accountability, Risk Management, Budgeting, Resource Allocation, Commercial Reporting
- Managing Risk - Country, Pricing, Pre-financement, Operational, Counter-party. Close coordination with the destination team to manage price volatility & local team to build & adhere to system & controls (exposures, red flags, external environment).
- Operational Excellence - Origination, warehousing, QC, logistics, port movement, shipments, documentation, banking
- Strategic Initiatives - Initiated local trading model by developing customers for FOB, FAS, EXW sales

Company industry:
Agriculture & Crop Production
Job role:
Purchasing and Procurement

Branch Manager Operations

May 2007 - November 2010

Olam International Limited

Accra, Ghana

May 2007 - November 2010

- Drive Sales Channel & Capability Development, GTM Strategy, Identify Growth Drivers, New Product Launches, Engage Customers, Grow Market Depth
- Impact Areas - Sales Turnover, PnL accountability, Risk Management, Budgeting, Market Share, Marketing Activities, Customer/Key Accounts Management
- Managing Risk - Country, Pricing, Credit, Operational, Counter-party. Implement Systems & Controls. Monitor VaR regularly
- Lead complete supply chain from Import to Distribution - customs clearance, warehousing, forecasting, billing, dispatches, collections, account management

Company industry:
Agriculture & Crop Production
Job role:
Sales

Area Sales Manager

May 2006 - April 2007

Maruti Suzuki India Limited

Cochin, India

May 2006 - April 2007

- Sales Growth, Market Share Enhancement, Regional Marketing Activities, Sales Planning across Product-lines, Inventory Turnover, Balance Scorecard, Marketing & sales promotion spends, New Market Activation
- Key Accounts - Managed 5 dealerships including India's #1 dealer, drive sales promotion, ATL/BTL activities

Company industry:
Automotive Dealership & Distributor
Job role:
Sales

Sales Executive

July 2002 - December 2003

Himalayan Chemicals

Siliguri, India

July 2002 - December 2003

Major Roles-

Production Planning
Sales Planning
Buiness Development
Sales Development
Marketing
Key Account Management

Company industry:
Industrial Production
Job role:
Sales

Education

Indian Institute of Technology,School of Management

May 2006

May 2006

Master's degree, Marketing,Operations

India

Vellore Intsitute of Technology

May 2002

May 2002

Bachelor's degree, Chemical Engineering

India

Skills

Procurement
Expert
Procurement
Expert
Trading
Expert
Trading
Expert
Business Development
Expert
Business Development
Expert
Sales Growth
Expert
Sales Growth
Expert
Key Account Management
Expert
Key Account Management
Expert
MS Office
Expert
MS Office
Expert
SAP
Beginner
SAP
Beginner
Strategic Procurement
Expert
Strategic Procurement
Expert
Business Development
Expert
Business Development
Expert
Key Account Management
Expert
Key Account Management
Expert
Risk Management
Intermediate
Risk Management
Intermediate
B2B Sales
Expert
B2B Sales
Expert
Commodity Trading
Expert
Commodity Trading
Expert
Supply Chain Management
Intermediate
Supply Chain Management
Intermediate
Team Handling
Expert
Team Handling
Expert

Languages

English

Expert

French

Beginner

Bengali

Expert

Hindi

Expert

Tamil

Beginner

Training and Certifications

Training
Advancing Negotiation Skills
Scotwork
High Performance Manager
Cargill Inc
Key & Strategic Accounts Management
Richardson