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ساندوني كولاتونغا, Senior Specialist, Marketing Communications

ساندوني كولاتونغا

Senior Specialist, Marketing Communications·DHL Express

سريلانكا

بكالوريوس, Marketing

الخبرة العملية

مجموع سنوات الخبرة: 20 سنوات, 4 أشهر

Senior Specialist, Marketing Communications

يوليو 2010 - حتى الآن

DHL Express

كولومبوا 1، سريلانكا

يوليو 2010 - حتى الآن

• Conceptualise and execute communications strategy to support the roll out of product/demand generation programs, promotions, advertising, digital marketing, events and seminars.
• Media relations- proactive communication, distributing press releases, organizing press conferences and media tours and securing speaking engagements.
• Conceive and implement digital marketing programs- email marketing, social media, campaign tracking and analysis, competitor intelligence
• Management of all internal communication platforms- supporting HR with recruitment, team building initiatives, internal newsletter, collaborate with cross functional teams for employee appreciation week.
• Brand development and positioning-thought leadership, partnerships with industry and professional associations, sector focus communications, amplify and leverage global partnerships to create local relevance, monitor the and maintain service points and delivery vehicles to global branding guidelines.
• Sustainability- Creating a diverse workplace through annual volunteer day, press releases on carbon efficiency assessment, implement and manage annual volunteer day, compile customer presentations on carbon neutral shipping, customer communications on earth day, world water day
• Brand Marketing- communications on new product launches, viral campaigns to increase footfall and conversion for service points, collateral development,
• Budget management and monitoring- prioritizing marketing plan, allocating funds from AP&P, evaluating actual vs budgets.

مجال الشركة:
التوزيع والخدمات اللوجستية وسلسلة التوريد
الدور الوظيفي:
التسويق والعلاقات العامة

Part time Business Associate

فبراير 2010 - يونيو 2010

Furni Fits (Pvt) Ltd - Highlevel Road, Colombo

كولومبوا 5، سريلانكا

فبراير 2010 - يونيو 2010

• Trade show, conference and expo support- showcasing the products of Furni Fits at local and regional events, communications to stakeholders.
• Gather customer feedback and work with the product development team to ensure customers requirements are prioritised on the product development roadmap.
• Consumer campaigns-Driving all product based and generic activation, retention and up sell focused marketing programs, email marketing, seasonal offers.
• Sales support- collateral development, training sales executives for customer presentations, monitoring quality of calls for customer inquiries and complaints.
• Strategic alliances- partnerships with non profit organisations, educational establishments and other associations to supply trophies and furniture.
• Retail management- store architecture, POS& shop equipment, visual merchandising, electronic content, digital signage

مجال الشركة:
الإنتاج الصناعي
الدور الوظيفي:
التسويق والعلاقات العامة

Project Manager

أغسطس 2009 - ديسمبر 2009

Go Holidays (Pvt) Ltd - Alfred Place, Colombo

كولومبوا 3، سريلانكا

أغسطس 2009 - ديسمبر 2009

• Responsible for formulating and implementing communication plan to create awareness and increase sales for International Student Identity Card
• New business development- event marketing for schools and other institutes, special offers for customers introducing new applicants
• Analysing the needs and purchase behaviour of the target audience and sourcing potential benefit providers.
• Strategic alliances- to maximise sponsorships and benefit providers for the discount cards.
• Experiential marketing- selecting a sample of potential customers to use the International Student Identity Card for a selected period and highlight their experience as brand ambassadors through blogs and other social media platforms.

مجال الشركة:
الضيافة والسكن
الدور الوظيفي:
التسويق والعلاقات العامة

Senior Assistant Manager

يناير 2006 - أغسطس 2009

Grant Public Relations

كولومبوا 4، سريلانكا

يناير 2006 - أغسطس 2009

• Head of Accounts, senior representation at client brainstorms and meetings, training & development and overseeing work of new recruits, commitment to cost control. Delivering specialized knowledge & organic growth on assigned accounts, identifying and winning new business.
• New business development- exploring private sector, governmental and non profit organisations to provide expertise on effective media strategies and thought leadership positioning.
• Brand Marketing- managing product sampling for clients, new product launches, guerilla marketing, event management.
• Networking - maintaining and building contacts, maintaining excellent client relations, coordinating with writers/translators/suppliers for PR and events;
• Knowledge Capital - Knowledge of news/current affairs in relation to clients' industries & government policies which could impact clients businesses; knowledge of the media - print, electronic & social - sections, columns, types of featured or software content, knowledge of media in terms of what is most recommended/valuable for assigned clients.
• Corporate communications- helping clients create enduring reputations and sustain corporate value through partnerships with stakeholders, pitching for accolades and recognitions, financial communications.
• Internal communications- address employees at all levels, internal newsletters, cross functional team initiatives.
• Media Relations- providing fact sheets, organising media familiarisation meetings for new businesses, distributing thought leadership articles and press releases, securing interviews.

مجال الشركة:
العلاقات العامة
الدور الوظيفي:
التسويق والعلاقات العامة

التعليم

Chartered Institute of Marketing

ديسمبر 2013

ديسمبر 2013

بكالوريوس، Marketing

سريلانكا

Ongoing Postgraduate Diploma in Marketing: CIM

Asian International School

يونيو 2005

يونيو 2005

الثانوية العامة أو ما يعادلها، Edexcel

سريلانكا

2002 GCE O/L: St. Lawrence's School: Obtaining 3 A's in Commerce, English Language and Literature, 2B's and 3 C's 2005 Edexcel GCSE A/L: Asian International School: Obtaining A in Accounting, 2 C's in Computing and Business Studies.

Skills

Corporate Sponsorships
Expert
Corporate Sponsorships
Expert
Event Management
Expert
Event Management
Expert
Public Relations
Expert
Public Relations
Expert
Digital Media
Expert
Digital Media
Expert
Media Relations
Expert
Media Relations
Expert
Event Management
Expert
Event Management
Expert
Brand Management
Expert
Brand Management
Expert
Corporate Communications
Expert
Corporate Communications
Expert
Social Media Marketing
Intermediate
Social Media Marketing
Intermediate
Media Relations
Expert
Media Relations
Expert
Corporate Sponsorships
Expert
Corporate Sponsorships
Expert
Public Relations
Expert
Public Relations
Expert
Digital Media
Expert
Digital Media
Expert

اللغات

الانجليزية

متمرّس

العضويات

Interact Club - Committee

Member

January 2005

Committee Member of the Commerce Union

Member

January 2005

Human trafficking organised by the United Nations Office

Member

June 2009