Sanele Gcabashe

Brand Strategy & Development
1 . Brand Vision & Positioning: Develop and refine the brands
long-term strategy, ensuring alignment with Tsogo Suns
overarching goals for Hotels & Casino Rewards.
2. Market Research & Consumer Insights: Conduct ongoing
research to understand customer behavior, trends, and
preferences, utilizing both digital tools and traditional methods.
3. Brand Communication: Craft and execute brand
communication strategies that maintain a consistent voice and
message across all channels, both online and offline.
4. Competitive Analysis: Monitor competitors activities and digital
initiatives to stay ahead of industry trends and ensure Tsogo Sun
remains a market leader.
5. Campaign Development: Oversee the creation and execution of
marketing campaigns, from conceptualization through to analysis
of results, particularly focusing on digital platforms.
Digital Marketing Strategy
1 . Digital Presence Management: Manage and grow Tsogo Suns
digital presence, ensuring consistency and engagement across
all digital channels including the website, social media, and
mobile apps. SEO Develop and oversee SEO and SEM to
drive online visibility and bookings for Hotels & Casino Rewards. Social Create and effective social
media focusing on increasing engagement and
awareness on platforms like Instagram, Facebook, Twitter, and
LinkedIn. Content Creation & Strategy: Oversee content creation across
digital platforms, ensuring that content is aligned with the brands
messaging, tone, and goals.
5. Email Lead the strategy for email marketing
campaigns, targeting potential and existing customers with
personalized offers and content to drive engagement and
bookings. Reward Manage the digital experience
of the Hotels & Casino Rewards program, ensuring its seamless,
user-friendly, and attractive to new and existing members. CRM Use CRM tools to develop
customer profiles, drive personalized communication, and
analyze customer behavior to improve loyalty and retention. Work with digital teams to improve the user
experience (UX) and user interface (UI) for Tsogo Suns website
and app, ensuring the process of booking, rewards redemption,
and customer engagement is easy and intuitive. Performance Analysis: Regularly analyze digital campaign
performance using analytics tools (Google Analytics, social
media insights, etc.) to track KPIs like engagement, conversion
rates, and ROI.
2. Customer & Generate reports on customer
behavior, feedback, and program success, providing actionable
insights to improve both digital and traditional marketing efforts.
3. Lead the A/B testing of digital content, landing
pages, and promotions to optimize performance.
1 . Collaboration with Marketing & Sales: Work closely with
marketing, sales, and operations teams to ensure that brand
strategies are aligned with broader business objectives and
customer needs.
2. Stakeholder Management: Manage relationships with external
agencies, media partners, and digital influencers to enhance the
brands presence and reach.

Digital Marketing
• Digital (Social Media platforms, website, and Google my
business) - Coordinate the process of monthly
• Content schedules ensuring that communication strategy is
adhered to; liaise with suppliers on ad hoc
• Assist partner suppliers implement the brand trade marketing
strategy and plan.
• Online activity: ensuring through the line that consistency is
achieved with printed and online
• DASH! Magazine - Proof reading of all the editorial content,
briefing agency on accompanying social media posts and
ensuring deadlines are met, monthly
• Cheers Magazine - Proofreading of all the editorial content and
ensuring deadlines are met, bi-monthly
• Advertising including the maintenance of the website and
keeping all content updated and relevant
• Develop and implement the digital marketing strategy for the
group
• Build and maintain relationship with the vendor category/brand
teams.
• Develop, implement & manage the groups digital marketing
promotional & marketing plan
• Manage the digital budget
• To develop & implement social media campaigns for national,
region specific or store specific initiatives
• Handle the mid-month editable promotion briefs & month end
• Promotional briefs with the regions & TBWA, including the
creation of templates
• Find the social media channels with the highest ROI and focus
your marketing efforts there

• Selling new cars as well as finance and related products to
clients
• Marketing and promoting vehicle add-ons such as Finance &
Insurance Protection
• Demonstrating vehicles to clients, explaining their features and
benefits
• Representing the brand at trade exhibitions, events, shows and
demonstrations
• Negotiating the terms and conditions of a sales agreement with
prospective clients to maximise profits on sales deal
• Manage and coordinate a Customer Board meeting, discussing
all customer complaints and comments and formulating action
plans to address and correct matters of concern.

• Ensuring minimized risk by adhering to bank policies and
procedures
• Handling queries related to client accounts
• Using capable computer literacy to process and complete
transactions
• Updating and maintaining customer details
• Proactively identify cross sell opportunities
• Actively attract new to bank clients in targeted segments through
engagement