Sanele Khangeziwe Mpanza

The role of the Consumer Planning Manager and Team is to proactively provide a comprehensive, end-to-end view of the opportunities for growth in market and to articulate from a Culture, Consumer and Shopper point of view how the Business can go about addressing these opportunities.

Major Responsibilities:

 Lead the Business to make the right Strategic and Commercially savvy evidence-based decisions within the ever-changing context of Consumers’ and Customers’ lives
 Utilise pioneering Quantitative and Qualitative data from multiple sources to ‘join the dots’ and to provide quality actionable insights
 Understand the Return on Investment from specific Consumer Touchpoints and champion the Measurement and Effectiveness (M&E) agenda. Ensure that learnings from all Pre and Post M&E’s are implemented to increase the productivity of the Business’s Advertising and Promotions (A&P) spend
 Maintain and embed a strong external radar on Culture, Trends and Market dynamics to detect factors that could positively or negatively impact the growth of the Business
 Lead Foresight thinking within the Business to ensure all Brands within the Diageo South Africa Portfolio are set up to win with Consumers, Shoppers and Customers in the Long-Term
 Lead the annual Market Business Planning (MBP) process with authority whilst ensuring that all Brand Teams alongside the Customer Marketing Teams are crafting the strongest and most competitive annual Brand Plans
 Ensure that Brand Teams make use of all the available resources including Marketing Effectiveness tools to ensure accurate Market Business and Brand Planning
 Own the Culture of Compliance in the Consumer Planning Team by ensuring full Compliance to the Diageo Marketing Code (DMC), GAR and CARM Audit requirements
 Manage external Agencies to deliver maximum value against Brand, Budget and Business needs
 Manage the Consumer Planning budget for the fiscal. Ensure the effective and efficient use of all funds

The role of the Consumer and Marketing Insights (CMI) Business Partner is to plan and manage the Research needs of their respective/assigned Category Partners in order to ensure high quality outputs. Through the integration of Primary and Secondary data, the CMI Business Partner ensures the delivery of actionable Consumer and Market insights that support decision-making not only for their respective/assigned Categories but for the Business as a whole. Furthermore, a CMI Business Partner identifies opportunities for Growth, Innovation, whilst making a meaningful contribution towards optimal Brand Communication and Advertising, Category Strategy and Brand Plans. A CMI Business Partner identifies common areas of Research across the Portfolio, ensuring the efficient spend of the Market Research Budget. Additionally, a CMI Business Partner embeds a process or processes within their respective/assigned Portfolio and wider Business, to share Best Practices and insights across the Organisation.

Major Responsibilities:

 Define research objectives and decide research methodology, scope of analyses and required outputs from the research
 Manage the execution of research projects ensuring that all category research projects meet the standards of data quality and integrity as well as time and cost effectiveness
 Proactively identify and anticipate consumer and shopper research needs that will contribute to arising business issues
 Partner with the Group Innovation and Research and Development (R&D) Leads and teams to develop and implement a research plan and protocol that answers key business questions and one that reveals actionable insights to drive the TigerBrands Innovation and R&D agenda
 Integrate consumer, shopper and category knowledge from multiple sources using commercial and business acumen to provide insight driven business recommendations
 Embed a knowledge sharing process with the category teams and the rest of the organisation ensuring appropriate insights are shared across categories and the broader business where appropriate to inform decision making
 Identify research spend requirements based on strategy, category and brand plans. Influence the securing of funding and once approved manage the deployment of the assigned funds
 Continually evolve ones understanding of the modern-day consumer, sharing this understanding across the organization to ensure that the consumer is placed at the heart of all decisions and that TigerBands remains ahead of competitors in terms of category, consumer and shopper insights
 Effectively manage working relationships with external suppliers to drive commitment, a good working relationship and service quality
 Develop and embed best practice research in the area of New Product Development (NPD) and collate learnings from NPD and Sensory research across the organisation

The role of the Group Portfolio Insights Manager is to plan and manage the Research needs of their respective/assigned Category Partners in order to ensure high quality outputs. Through the integration of Primary and Secondary data, the Group Portfolio Insights Manager ensures the delivery of actionable Consumer and Market insights that support decision-making not only for their respective/assigned Categories but for the Business as a whole. Furthermore, a Group Portfolio Insights Manager identifies opportunities for Growth, Innovation, whilst making a meaningful contribution towards optimal Brand Communication and Advertising, Category Strategy and Brand Plans. A Group Portfolio Insights Manager identifies common areas of Research across the Portfolio, ensuring the efficient spend of the Market Research Budget. Additionally, a Group Portfolio Insights Manager embeds a process or processes within their respective/assigned Portfolio and wider Business, to share Best Practices and insights across the Organisation.

Major Responsibilities:

 Define research objectives and decide research methodology, scope of analyses and required outputs from the research
 Manage the execution of research projects ensuring that all category research projects meet the standards of data quality and integrity as well as time and cost effectiveness
 Proactively identify and anticipate consumer and shopper research needs that will contribute to arising business issues
 Partner with the Group Innovation and Research and Development (R&D) Leads and teams to develop and implement a research plan and protocol that answers key business questions and one that reveals actionable insights to drive the TigerBrands Innovation and R&D agenda
 Integrate consumer, shopper and category knowledge from multiple sources using commercial and business acumen to provide insight driven business recommendations
 Embed a knowledge sharing process with the category teams and the rest of the organisation ensuring appropriate insights are shared across categories and the broader business where appropriate to inform decision making
 Identify research spend requirements based on strategy, category and brand plans. Influence the securing of funding and once approved manage the deployment of the assigned funds
 Continually evolve ones understanding of the modern-day consumer, sharing this understanding across the organization to ensure that the consumer is placed at the heart of all decisions and that TigerBands remains ahead of competitors in terms of category, consumer and shopper insights
 Effectively manage working relationships with external suppliers to drive commitment, a good working relationship and service quality
 Develop and embed best practice research in the area of New Product Development (NPD) and collate learnings from NPD and Sensory research across the organisation

The role of the Consumer Insights Manager is to drive growth and Business results by embedding People Centric Strategies and actions into the Organisation. That being “To Inspire Growth by Connecting with People”. The Consumer Insights Manager is a Business Partner to the Regional Category Teams as well as the Regional Marketing Teams. This role is also responsible for developing and leveraging Regional and Local Consumer and Market understanding into Business implications and recommendations. This all being done with shared accountability for growth and the delivery of Business results.

Major Responsibilities:

 Provide the Middle East and Africa (MEA) Gum and Candy Business with a holistic understanding of the consumer, shopper, customer and category through:
o Category and market analysis
o Consumer & market landscaping
o Market monitoring and identifying key growth opportunities and
o Demand space identification
 Manage Global, Regional and Local research projects and supervise suppliers to guarantee best practice is executed for all projects while meeting the standards of quality, timeliness, and cost effectiveness. By:
o Defining the appropriate research methodology and by
o Selecting the best supplier and ensuring research projects run seamlessly
 Drive business growth and results through people centric strategies and by bringing the core consumer to life across the various markets
 Build insights which guide business decision making around the areas of:
o Portfolio and Brand Architecture
o Innovation
o Organic Brand Growth and
o Integrated connections across all channels and touch points
 Develop agency partner relationships by proactively building and maintaining effective agency relationships
 Drive business action by delivering and communicating all learning and insights in a compelling and storytelling manner

Major Responsibilities:
 Brand Strategy and Activity Planning
 Demand Forecasting
 Profit and Loss Management
 Brand Equity and Brand Health Management
 Communication Channel Management
 360 Brand Communication Development and Implementation (ATL, TTL & BTL)
 Brand Innovation and Brand Activation
 Budget Management and Optimization
 Agency Management

Major Responsibilities:

 In market performance tracking using Nielsen Retail Measurement Service (RMS) and CPS (Home Panel) data
 Brand and Competitor Tracking
 Brand Health Tracking using Kantar (previously Millward Brown)
 Innovation Management and Tracking
 ATL, TTL and BTL Communication Tracking using Kantar (previously Millward Brown)
 Data Analysis and providing clear insights and recommendations to the Category teams on Brand Growth opportunities and key levers to use
 Insight Generation
 Project Management
 Agency Management