Sales Manager
Total years of experience :6 years, 5 Months
- Advertising Company,
Manages sales of the company’s products and services in within a defined geographic area, province or country.
Ensures consistent, profitable growth in sales revenues through positive planning, deployment and management of sales personnel.
Identifies objectives, strategies and action plans to improve short- and long-term sales and earnings.
Collaborates in establishing and recommending the most realistic sales goals for the company.
Manages an assigned geographic sales area or product line to maximize sales revenues and meet corporate objectives.
Establishes and manages effective programs to compensate, coach, appraise and train sales personnel.
Performs sales activities on major accounts and negotiates sales price and discounts.
Accurately forecasts annual, quarterly and monthly revenue streams.
Develops specific plans to ensure revenue growth in all company’s products.
Provides quarterly results assessments of sales staff’s productivity.
Collaborates to develop sales strategies to improve market share in all product lines.
Educates sales team by establishing programs/seminars in the areas of new account sales and growth, sales of emerging products and multi-product sales, profitability, improved presentation strategies, competitive strategies, proper use and level of sales support, management of expenses and business/financial issues on contracts.
Collaborates to establish and control budgets for sales promotion and trade show expenses.
Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and mark-up factors.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analysing business developments and monitoring market trends.
Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services.
Conduct economic and commercial surveys to identify potential markets for products and services.