Sankalpa Sudheera

Developing and executing advertising strategy including paid media strategy (defining advertising objectives and campaign budgets, defining ideal platforms and KPIs, defining target audience, implementing A-B testing) and content strategy.

Implementing and optimizing Ads aiming optimum Cost Per Lead (CPL), Cost Per Click (CPC), ROI, via Search Engine Marketing (Google Search ads, Google Display Ads, Performance Max Ads & Yahoo Search Ads), Programmatic Advertising and other platforms (Amazon, Dubizzle).

Initiating and managing Ads on variety of Social Media Platforms such as Facebook, Instagram, LinkedIn, TikTok, SnapChat, X (Twitter) & YouTube, and optimizing for optimum Cost Per Lead (CPL), Cost Per Click (CPC), Cost Per Mille (CPM), Click Through Rate (CTR), Cost Per View (CPV) and ROI.

Monitoring day-to-day paid media campaigns results through appropriate Ad Accounts, and analytic tools including Google Analytics to maintain the lowest possible Cost Per Acquisition (CPA) and illustrate and communicate statistical performance via Google Looker Studio, PowerBI.

Gathering and analyzing the requirements of clients through engaging with client meetings and collaborating with accounts and design team to meet client objectives.

Conducting 360 comprehensive digital marketing audit including competitor analysis, social media listening, identifying trends and bringing-up recommendations to achieve the targeted KPIs.

Developing and executing email marketing campaigns including defining the proper email template.

Reviewing the company’s (ICON) digital marketing strategy, monitoring SEO reports via SEM Rush and Screaming Frog coordinating with SEO specialist, identifying the strategic weaknesses, and making suggestions for further improvements.

Cooperating with cross departmental teams and utilizing the expertise to perform, evaluate, fine-tune, and improve the end-to-end user experience.

• Client requirement analysis.
• Leading the digital advertising team working on projects.
• Developing digital advertising strategy (defining the target audience, budgeting, developing creative ideas, defining advertising objectives and KPIs.) for META (Facebook and Instagram), Google LinkedIn, and Twitter platforms.
• Executing advertising campaigns according to the developed strategies.
• Generating results through Google Analytics, Facebook Ads Manager, Google Ads Manager, etc.
• Reporting results and making suggestions to clients and directors by analyzing industry trends and existing running campaigns.
• Communicating results and performance to the client servicing team and attend to client meetings.

• Oversee day-to-day management of campaigns and ensure brand consistency.
• Assisting Cross department digital media.
• Manage client relationships and identify opportunities for new contracts.
• Design, build and maintain the company's social media presence.
• Developing advertising strategy including budgeting, and defining KPIs for various platforms such as Facebook, and Google.
• Analyzing the company's digital marketing plan and social media strategy and identifying a strategic weakness and making recommendations for improvements.
• Work with brands to create and implement social media strategies monthly.
• Supervise all aspects of social media interaction between customers and the company and ensure a positive customer service experience.
• Create actionable plans to both grow and maintain followers through popular social media platforms
• Ensure progress on all platforms by using analytical tools such as Google Analytics and others
• Stay up to date with the latest digital media best practices and technologies.
• Work with copywriters and designers to ensure content is informative and appealing.
• Communicate with industry professionals and influencers via social media to create a strong network.
• Maintaining high quality and creativity or work within the deadline.
• Develops digital marketing staff by providing information and experiential growth opportunities.
• Managing and supervising IT requirements within the company.

• Developing advertising content strategies for social media pages mapping with the client requirements
• Reporting performance insights to the Head of department and Client and providing suggestions for further campaigns.
• Monitoring and controlling the Digital Media spending aligning with the budget.
• Stay up to date with industry trends, digital marketing tools, and strategies.