Sn Scientific Sales Executive
Sanofi India Ltd
Total years of experience :17 years, 8 Months
Diabeto Insulin Division-Lantus Team)
Profile : Business development through scientific promotion and cascading the company’s image
By nurturing the relationships with company’s stakeholder.
Services and specialties includes: Diabetes management with short acting Insulin as well as
Long acting Insulin with world class device operating system ALLSTAR PEN.
Achievements: Circled the new customer base to enhance the company’s image and business
Through right channel of communication and targeting right customer for the right
With right approach.
Conducted many successful programme with the help of team and personal
Contribution with head on supervision like customer engagement activity like RSSDI conference, scientific forums,
Insulin Summits, Endo Meet, CME’s and RTM’s, Quality circle etc.
Area of responsibility: Driving channelized sales of insulin SBU with diversified market with
Specialties in medical fraternity like Endocrinologist, Dialectologist, and
Physician, cardiologist, Nephrologists and neurologist etc
Cardiologist etc through product presentation and substantial scientific updates
And regular follow ups. Organizing Insulin summits, CME, Forums, Conferences &
RTMS, Workshops etc. Participation in all diabetes related events like world
Diabetes day, diabetes walk, Diabetes awareness campaigns etc.
Sales target achievement through managing of varied Distributors.
•Target setting for Pen Stations and patient pool acquisition
•Liasioning between all the departments (Internally & externally)
•Serve as internal communicator to the meetings for department and other staff resources
•Provide writing and editing support for all outbound member communication including all promotional materials, website content, a monthly newsletter
•Review and edit existing promotional materials for marketing effectiveness, cross-selling implications and adherence to brand guidelines.
•Meet the customers as per agreed frequency in the master list to make products top of the mind recall for Customers
•Execute marketing campaigns and LINK campaigns to consultants and feedback on campaign / results to the PM
•Create newer opportunities to enhance business and to work towards tapping them.
•Maintain and develop new KOL’s for our therapies by Identifying the upcoming operators in the region
•Constantly update the customer list, collect market data, collect and analyze sales data to plan for successfully achieving the assigned Targets
•Submit monthly tour plan, customer visit report, Secondary sales, distributor review etc. on agreed timelines
•Have periodic reviews with distributor/team on the progress - revenues/customers wise sales
•Practice effective Inventory management in the territory.
•Focus on effectively managing the investments in the territory by targeted event management activities. Conduct marketing initiatives/CME as planned for the quarter
•Promptly attend to customer service needs - directly or through RMA
•Constantly update the knowledge on latest on our products/therapies
Business development through scientific promotion and engagement of customers
Through right channel of CRM/CME/SUP etc.
Services and specialties includes: Medical urology- Prostate/Bladder/LUTS/Ca-Prostate
Achievements: Enlarged the SBU Budget @HQ level through segmenting the right customer
Identification and by educating them with their right potential which
Reflected directly into business and pooling of new customers. Conducted CME
Successfully for the enhancement of business and customer focused engagement.
Area of responsibility: Prepare a detailed business plan so will not lose sight of your goals and
Objectives, Attend workshops, trade shows, and seminars to keep up-to-date on
Changes in the industry, Adopt a team approach; work with others in pursuing
Common goals, Identifies and develops potential business partners and grows existing
Client’s relationships actively seek and conduct meetings and presentations with potential
Clients, Improve customer Acquisition and Retention
Brand Management of Services and specialties at Dr.Agarwal Hospital and group
Associates (chain of 30+ Hospitals)
Services and specialties includes: Intralase surgery, Zyoptix/Lasik Laser, Customize your eyes, Phaco, crystalens, Refractive surgery, vitreo retinal, Glaucoma, Squint, Neuro Opthalmology, Cornea, Paedtiratic Ophthalmology
Achievements:
Successfully conducted various campaigns like World Blindness day, Eye-care day, Eye donation fortnight
Area of responsibility - Single point contact for all Communication which goes out to the market. This includes-
•MARCOMM planning; 360 degree support to promote the offer
•Work collaboratively with a diverse staff team to create and manage cross-organizational, integrated marketing strategies.
•Product Communication Designing & Implementation
•Visual -aid designing and preparation
•Training of field sales executive
•End to End communications & Budget control
•Enhancing company’s brand image through “Branding &Advertising”
•Competition analysis and designing the product
•Product launch and promotion, Processes & Trainings
•Market analysis and potential assessment
Sales and Marketing for the Assigned Territory for the cardiovascular division-
Nucron Products
Achievements: Successfully launched the division in Bangalore territory with Repute hospitals like St. Johns, HAL, Command Hospital and few others as well as in various areas where dealing physicians are practicing with all time high business for the segment.
Area Of responsibility:
•Implementation of marketing strategy of the company to bring out the brand building of products and strengthening the business
•Product presentation through company visual -aid and various tools of marketing, research reports, Statical data report
•Marketing through socializing CME’s and Guest lecture participation
•Meeting with cardiologist, Endocrinologist, Neurologist, Physicians and General Practitioners and promoting our products and strengthening the brand image.
•In clinic product presentations
•Direct Marketing activities for measuring doctors response on marketing campaign, Input feedback, Gifts, Online reference requirement thru Phone Calls, SMS, Email & Postal Reply Card
•Sales negotiations in various institutions and dealers and achieving the sales target in the prescribed time frame.
•Developing a healthy relations with all medical fraternities and dealers
Marketing Analysis/Market Research:
•Identify the potential market like institutions, hospitals, Nursing homes, Specialty clinics, pharmacy stores, dealers etc
•Working on action plan to implement the marketing strategy
•Competitive analysis, watch on prescription flow, movements on products, customer feedback
•Indentifying and nurturing new key element markets for the future business
•Training on sales skills, work-shops, participation in meetings, CME’s, Conferences, Product shows
•Analyzing on sales forecast on product basis on weekly, monthly, quarterly and annually
, Pharma, medicinal chemistry, pharmacology, science, pharma-marketing, Business ethics, Pharma Engineering etc