Manager
mindshare
Total years of experience :1 years, 5 Months
Mindshare Fulcrum (Exclusive media agency for Hindustan Unilever Ltd., Mumbai)
Brand : Fair N Lovely
Media planning for Fair & Lovely a heritage brand from the Unilever house
Strategic & Tactical recommendations for different variants of Fair & Lovely
Monthly tracking of the media plans to ensure the campaign was successful
Prepare monthly MIS for the brand variant wise to keep a track on competitors
Conduct a monthly review with the brand team to update them with the campaign success
Conduct an internal ideation session specially if it is a launch & relaunch to come up with a central idea for innovation that can be carried across platforms
Quarter wise budget controlling & then sharing the spends summary at the end of every quarter
Participate in the IBC (integrated brand communication) conducted by the client to understand the communication objective of the brand
Master in Business Law a professional one year course from NLSIU - (distance learning) , i always had a flair in Law hence found this course interesting which i could do along with my work .
Awarded "The Best student - All rounder" in the convocation ceremony of the batch 08-10 Got recognized for the project undertaken during the internship Won lot of inter college awards Was part of the student exchange program to Singapore in 2010 Represented my institute in a "Sustainable Development Meet" organized by IIM Bangalore Did an extensive research on Media in Singapore with the help of University of Singapore