Marketing Incharge
NICO International
Total years of experience :18 years, 6 Months
JOB RESPONSIBILITY:
Responsible for the implementation of new marketing strategies designed to maximise revenue and extend the range of sales opportunities and business growth.
KEY DELIVERABLES:
• Managed marketing including developing strategic marketing plans, ensuring overall profitability, revenue growth, maximum market penetration, brand awareness, sell-through, and client satisfaction.
• Spearheaded the MIS Data analysis for senior management and other functional areas to make critical business decisions based on the Oracle Fusion CRM, Oracle JD Edward Enterprise & IBM Cognos Analytics
• Developed and edited; creative briefs and business cases, editorials, e-mail marketing, blogging, postings, industry white papers, and corporate line card
• Negotiated and managed corporate marketing sponsorships and trade relationships
• Initiated a series of integrated marketing campaigns including email, print, digital, outdoor and social media analysis; Crafted concept and content for journal ads, direct mail campaigns and blogs
• Event & Exhibition Management - Managed efficiently Local & Global (organizing promotional events such as press conferences, open days, exhibitions, tours and visits)
• Managed complete maintenance of dealer agreement & OEM agencies, following up internally for pre-qualification of company as suppliers and tender document submission, approvals, paper works like LPO, invoice statement for the dealers etc.
• Implemented Oracle Fusion CRM successfully for the automation of Company sales analysis, customer analysis, competitive analysis, service analysis, sales team target vs. actual sales, customers budget target vs. actual sales, etc.
• Mined and analyzed customer databases and user surveys to identify purchasing trends, and designed new sales and marketing strategies to target existing customers and develop new revenue streams
• Established Performance analysis of sales agents on hit-rate, region and country, product category, end-user, agreement nature, commissions-structure and prepared various sales reports and sales forecasts
• Managed all Marketing activities (Gift Items & Merchandise selection & stock maintenance, brochure & product literature maintenance, outdoor signboards, email campaigns, secondary data collection for research for new markets & territories)
• Initiated branding coordination with Internal / External stakeholders / customers.
• Managed complete corporate branding for The Chalmers Group
• Developed Website concept and content, coordination, management & regular content upload. CMS management.
• Certified with DNV-GL Internal Auditor for ISO standards
Media Relations, Internal Communication, Writing and Editing Reports, Corporate Brand Management and giving assistance to the Marketing strategies.
KEY DELIVERABLES:
•Perception study - finding out the Company’s position vis-à-vis the universe.
•Identifying the right corporate philosophy.
•Analysing the target - audience.
•Setting up communications model - Internal & External.
•Media Relations - maximizing media relations in case of need.
•Communications to Media.
•PR support to Marketing & all other departments.
•Communication Audit.
•Company Event Management (Press Conference, Special Company Events, Product Launch)
•Strategic interventions, Lateral Communications/support services
Managing the entire “Quality Analysis and Checking” process and Policy Generation of the Motor/Two-Wheeler Insurance Policies of Kolkata (ROPS) and other eastern states (BOPS).
•Software used - Online Manager and GENISYS
•Target achieved - 2, 000 policies
Developed and edited; creative briefs and business cases, editorials, e-mail marketing, blogging, postings, industry white papers, and corporate line card
•Negotiated and managed corporate marketing sponsorships and trade relationships
•Initiated a series of integrated marketing campaigns including email, print, digital, outdoor and social media analysis; Crafted concept and content for journal ads, direct mail campaigns and blogs
•Event & Exhibition Management - Managed efficiently Local & Global (organizing promotional events such as press conferences, open days, exhibitions, tours and visits)
•Managed complete maintenance of dealer agreement & OEM agencies, following up internally for pre-qualification of company as suppliers and tender document submission, approvals, paper works like LPO, invoice statement for the dealers etc.
•Implemented Oracle Fusion CRM successfully for the automation of Company sales analysis, customer analysis, competitive analysis, service analysis, sales team target vs. actual sales, customers budget target vs. actual sales, etc.
•Mined and analyzed customer databases and user surveys to identify purchasing trends, and designed new sales and marketing strategies to target existing customers and develop new revenue streams
•Established Performance analysis of sales agents on hit-rate, region and country, product category, end-user, agreement nature, commissions-structure and prepared various sales reports and sales forecasts
•Managed all Marketing activities (Gift Items & Merchandise selection & stock maintenance, brochure & product literature maintenance, outdoor signboards, email campaigns, secondary data collection for research for new markets & territories)
•Initiated branding coordination with Internal / External stakeholders / customers.
•Managed complete corporate branding for The Chalmers Group
•Developed Website concept and content, coordination, management & regular content upload. CMS management.
PRINCIPLES OF ECONOMICS COMMUNICATION MANAGEMENT MARKETING MANAGEMENT FINANCIAL MANAGEMENT BUSINESS ENVIRONMENT AND POLICY (DOMESTIC & GLOBAL) PEOPLE MANAGEMENT (OB, OD, HR) OPERATIONS & SUPPLY CHAIN MANAGEMENT STRATEGIC MANAGEMENT CONTEMPORARY ISSUES IN MANAGEMENT PROJECT MANAGEMENT
Bachelor of Information Technology (B.IT) - Visva-Bharati University – 3 / 2004