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سارة اللولو, Marketing Manager - Luxury  Watches & Jewelry

سارة اللولو

Marketing Manager - Luxury Watches & Jewelry·Trafalgar Luxury Group

الكويت

بكالوريوس, Administration And Business Administration

الخبرة العملية

مجموع سنوات الخبرة: 15 سنوات, 0 أشهر

Marketing Manager - Luxury Watches & Jewelry

سبتمبر 2021 - حتى الآن

Trafalgar Luxury Group

السالمية، الكويت

سبتمبر 2021 - حتى الآن

Overlooking and handling luxury watches and jewelry brands such as Patek Philippe, Chopard, Bulgari watches, Chaumet, and more.

Leading and managing the marketing department while creating departmental strategies and developing team skills and expertise.

مجال الشركة:
1388
الدور الوظيفي:
التسويق والعلاقات العامة

Regional Marketing Manager

يناير 2021 - حتى الآن

Trafalgar Luxury Group

السالمية، الكويت

يناير 2021 - حتى الآن

Successfully led the strategic planning, coordination, and execution of
integrated marketing strategies for Richemont Group brands as well as
selected LVMH brands in Saudi Arabia. Brands include IWC, JLC,
Panerai, Piaget as well as Tag Heuer.
Developed and managed annual marketing calendars, market
specific activations, and high-impact campaigns, ensuring alignment
with LVMH and Richemonts global standards while catering to the
nuances of the Saudi luxury market.
Spearheaded cross-functional collaboration with brand teams, retail
partners, and external agencies to enhance brand visibility and drive
commercial success.

مجال الشركة:
البيع بالتجزئة وبالجملة

Senior Trade Marketing Executive

أغسطس 2018 - سبتمبر 2021

Swarovski

الكويت، الكويت

أغسطس 2018 - سبتمبر 2021

Include but not limited to:
•Create processes to support effective implementation of campaigns, initiatives and procedures.
•Executing the trade marketing plan across both markets
•Driving brand awareness across various categories and products.
•Full competition overview (tracking and analyzing)
•Complete overview on brand activities and initiatives with analysis.
•Analysis of reports after events, activities including VPT, UPT, footfall, successes and learnings
•Create sales optimization plans through marketing initiatives for top doors.
•Owns and implements PR activities for local market (relationships with press and bloggers, create and host events)
•Owns and implements CRM activities (SMS, E-comm, etc..)
•Owns and implements CSR activities (Focus on education, community, etc..)
•Owns and implements in-store activations
•Continuously seeking new marketing campaigns and initiatives to test the market capabilities.
•Built and maintained relations with suppliers to provide the needed for production materials.
•Benchmarks current performance and identifies the needs and targets for marketing initiatives and campaigns.
•Manages and organizes events from A-Z.
•Market and trend research
•Efficient teamwork, alignment and communication.

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
التسويق والعلاقات العامة

Senior Trade Marketing Executive

يناير 2018 - يناير 2021

Chalhoub Group

الكويت، الكويت

يناير 2018 - يناير 2021

Planned and led brand activations, promotions, and strategic
partnerships across key markets.
Increased brand awareness and sales through innovative and data
driven campaign development.

مجال الشركة:
البيع بالتجزئة وبالجملة

Trade Marketing Executive

يناير 2016 - يناير 2018

Chalhoub Group

الكويت، الكويت

يناير 2016 - يناير 2018

Managed marketing operations for a $2M portfolio, overseeing
strategy, promotions, and product launches.

مجال الشركة:
البيع بالتجزئة وبالجملة

Trade Marketing Executive

يونيو 2016 - يوليو 2016

Wojooh Beauty Retailer & Faces

الكويت، الكويت

يونيو 2016 - يوليو 2016

Include but not limited to:
•Develop the local market
•Working with suppliers to promote products.
•Analyzing each investment done by brands in each store (4 stores).
•Plan, coordinate and organize in-store animations to increase Piece Per Transaction (PPT) and/or Average Transaction Value (ATV)
•Design, develop, implement and communicate to necessary individuals regarding product stock availability.
•Follow up on sales during activity to ensure to maximize sales opportunity.
•Monitoring and follow up on additional income to retailer through rental charges.
•Track competition volumes and activities to better compare brand support and brand spending in the total market.
•Develop new strategies to increase awareness of brand and store locations.
•Coordinating regular meetings and preparing regular reports outlining the brands’ performance.
•Organizing events for awareness
•Liaise with PR to promote awareness and collaborate in event planning
•Managing and allocating budgets for promotional activities, animations, store visibility, purchases, etc.

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing Executive

أكتوبر 2011 - يناير 2016

Givenchy & PUIG Fragrances and Cosmetics Chalhoub Group

الكويت، الكويت

أكتوبر 2011 - يناير 2016

Executed regional marketing campaigns, visual merchandising, and
competitive research for top beauty brands.

مجال الشركة:
البيع بالتجزئة وبالجملة

Marketing Coordinator

يناير 2015 - يونيو 2015

PUIG

الكويت، الكويت

يناير 2015 - يونيو 2015

Integral member of the strategic planning process for the assigned brands
•Involved in the development of the long term planning that identifies new business opportunities, markets and partners.
•Actively implementing local digital marketing campaigns for the Givenchy.
•Monitoring and analyzing business performance in relation to business goals (brand awareness, market share, consumer behavior, etc.) and developing achievement reports.
•Implementing marketing plans in a timely manner and within budget.
•Coordinating the development of communication materials such as catalogues, websites, brochures, packaging and in-store displays.
•Delivering presentations regarding new product introductions, marketing materials, business objective and communication strategy.
•Working closely with retailers to obtain relevant information.
•Coordinating regular meetings and preparing regular reports outlining the brands’ performance.
•Preparing and communicating monthly internal reports that analyze market situation for H&C brands + competition.
•Coordinating internal market calendar for podium through agreements.

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
التسويق والعلاقات العامة

Trade Marketing Representative

أكتوبر 2011 - ديسمبر 2011

Habchi & Chalhoub Kuwai

الكويت، الكويت

أكتوبر 2011 - ديسمبر 2011

Developed various programs for increasing PUIG brand presence in market to facilitate sales.
•Prepared campaigns focusing on various PUIG products, highlighting key features.
•Managed implementation of marketing strategy.
•Monitored all marketing and sales activities and prepared various promotion activities in accordance with the suppliers requirements.
•Analyzed marketing programs and ensured facilitation of consumer awareness of products.
•Determined calendar for trade promotions and developed ways to maximize effectiveness promotions.
•Identified best practice of retail promotions and developed various ideas around it.

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
التسويق والعلاقات العامة

Human Resource Intern

يونيو 2010 - أغسطس 2010

Kuwait Gulf Oil Company Kuwai

الأحمدى، الكويت

يونيو 2010 - أغسطس 2010

مجال الشركة:
النفط والغاز
الدور الوظيفي:
الموارد البشرية والتوظيف

التعليم

American University Of Kuwait

يناير 2011

يناير 2011

بكالوريوس، Administration And Business Administration

الكويت

American University of Kuwait

يناير 2011

يناير 2011

بكالوريوس، Administration;

الكويت

Australian College of Kuwait

يونيو 2009

يونيو 2009

دبلوم، Business Management

الكويت

Australian College of Kuwait

يونيو 2008

يونيو 2008

دبلوم، Management)

الكويت

Skills

MARKET PLANNING
Expert
MARKET PLANNING
Expert
MARKETING
Expert
MARKETING
Expert
SALES
Expert
SALES
Expert
CRM
Intermediate
CRM
Intermediate
DRIVING
Intermediate
DRIVING
Intermediate
OPTIMIZATION
Intermediate
OPTIMIZATION
Intermediate
PRESS RELEASES
Intermediate
PRESS RELEASES
Intermediate
ACTIVE TEMPLATE LIBRARY
Intermediate
ACTIVE TEMPLATE LIBRARY
Intermediate
ADVERTISING CAMPAIGNS
Intermediate
ADVERTISING CAMPAIGNS
Intermediate
BRAND POSITIONING
Intermediate
BRAND POSITIONING
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
HOSPITALITY INDUSTRY
Intermediate
HOSPITALITY INDUSTRY
Intermediate
INFLUENCER MARKETING
Intermediate
INFLUENCER MARKETING
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
RETAIL EXPERIENCE
Intermediate
RETAIL EXPERIENCE
Intermediate
Department Structure
Expert
Department Structure
Expert
Clienteling, CRM and Segmentation
Expert
Clienteling, CRM and Segmentation
Expert
Strategy
Expert
Strategy
Expert
FOCUS
Expert
FOCUS
Expert
Analytical and Business Skills
Expert
Analytical and Business Skills
Expert
Digital Marketing and Performance
Expert
Digital Marketing and Performance
Expert
Project and Event Management
Expert
Project and Event Management
Expert
Strategic Marketing and Brand Management
Expert
Strategic Marketing and Brand Management
Expert
Leadership Management
Expert
Leadership Management
Expert
Communications and Content Creation Strategy
Expert
Communications and Content Creation Strategy
Expert

اللغات

الانجليزية

مبتدئ

العربية

مبتدئ