Corporate Communications Executive - Corporate Monitoring and Performance
Alshaya Group
Total des années d'expérience :7 years, 10 Mois
Social media management:
● Setting social media targets and metrics that are based on global industry benchmarks and in
line with the company's goals and objectives
● Social media strategy development for Facebook, Instagram, and LinkedIn
● Managing the budget for Alshaya’s corporate social media pages
● Responsible for creating all paid advertising campaigns for Alshaya on Facebook and
Instagram and improving the engagement rates by +220% on Facebook and +121% on
Instagram
● Conducting in-depth monthly and quarterly social media reports: Focusing on analyzing growth,
engagement rates, and content
● Continuous content analysis to define the best and worst performing content, suggesting new
content ideas that drive engagement, and providing guidance to constantly improve Alshaya’s
SM performance
● Handling customers’ complaints on Alshaya’s helpdesk account on twitter and collaborating
with the Group Customer Service team to resolve them
● Guiding the team on the latest social media trends and customer insights
Social Media Listening and Crisis Management:
● Expert on using social media listening tools (Brandwatch and Sprinklr)
● Setting up comprehensive queries and dashboards to track mentions across multiple platforms
in Arabic and English
● Conduct real-time monitoring of social media channels, forums, blogs, and news sites to
identify relevant conversations and discussions
● Daily monitoring of the conversation around Alshaya Group, highlighting the main drivers of
conversation and flagging any urgent issues
● Proactively detect potential crises and issues affecting Alshaya’s reputation and provide timely
alerts to the VP of Corporate Communications
● Acted as the main point of contact for social media listening and Brandwatch support, assisting
+80 brands in crisis monitoring and management, including Starbucks, H&M, American Eagle,
Debenhams, and Bath & Body Works and more
● Diligently monitored over 140 Alshaya brands' social media pages during the COVID-19 crisis.
Identified and reported complaints related to COVID-19 safety in stores and restaurants, as
well as ecommerce grievances. These reports were shared with the senior leadership team
and brands' presidents
● Generate regular reports explaining key findings and insights from online conversations
● Continuously refine and optimize keyword sets to ensure accurate tracking and analysis of
relevant conversations
● Support team members, brands, and stakeholders on effective Brandwatch and Sprinklr usage,
and provide guidance on setting up queries, dashboards, and identifying optimal keywords
● Stay updated with the latest social media trends, tools, and best practices to maximize the
potential of social media listening tools
● Support brands in understanding and effectively utilizing Brandwatch.
Socialbakers/Emplifi: (Alshaya Group’s main social media management tool)
● Main point of contact for Alshaya’s brands teams’ regarding any Socialbakers/Emplifi related
enquiries, supporting +80 brands
● Providing Alshaya brands teams with support on how to set up their accounts, use
Socialbakers, schedule content, analysis, setting up dashboards
● Worked closely with Alshaya’s account manager at Socialbakers to streamline the relationship
between them and the brand teams
● Organized +10 training sessions with Socialbakers, which were attended by +70 team
members in Kuwait and virtually from Russia, Poland, and Türkiye
● Develop and execute in-depth social media strategies for Pride Media’s clients, through competitive research, platform determination, and audience identification
● Manage and moderate clients’ social media profiles on Instagram, Facebook and Twitter
● Create editorial calendars and publishing schedules
● Content creation in Arabic and English, editing, and posting (original text, images, or videos)
● Measure, test and report on social strategies and campaigns
● Stay informed about trends and tools in social media, marketing, technology and advertising
● Collaborate with the Creative Team on video/photo shoots for clients
Social Media Management:
● Managed the social media and content creation departments at Bird Cloud
● Created, launched and managed Bird Cloud’s pages on Facebook, Twitter, and LinkedIn.
● Created the social media strategy, editorial calendar, and content strategy
● Collaborated with the design team on creating daily posts
● Produced and published unique content for Bird Cloud’s pages
● Launched an ad campaign on Facebook increasing the number of likes by 704%
● Used Bird Cloud’s pages to launch and introduce new products, services and applications
● Built and executed Bird Cloud’s social media strategy through competitive research, platform determination, and audience identification
● Create, analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
● Received a promotion for excellent performance.
Content Creation:
● Created all content for Bird Cloud’s Arabic and English websites and company profile (including products, services, applications, portfolio, etc.)
● Created the website content and company profile for Bird Cloud’s sister company, Turn Cloud (Egypt)
● Created unique content (websites, presentations, company profiles, slogans, brochures) for Bird Cloud’s clients in Kuwait, Qatar and Egypt
● Edited and proofread content to maintain accuracy and quality, adhering to provided guidelines
● Created varied content types including product descriptions, service details, and brand resources to effectively communicate with the audience
● Worked closely with designers and developers to ensure seamless integration of content with the website's visual and technical aspects
SEO:
● Incorporated targeted keywords to improve search engine visibility and enhance organic search rankings
● Redesigned Bird Cloud’s website in collaboration with the design team
● Ensured that Bird Cloud (Qatar) and Turn Cloud (Egypt) websites are SEO optimized
● Track, report, and analyze website analytics
● Perform ongoing keyword discovery, expansion and optimization
● Research and implement search engine optimization recommendations
● Work with the development team to ensure SEO best practices are properly implemented on the websites
● Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
● Editing the content of manuscripts and issues by correcting stylistic, grammatical, and spelling mistakes
● Verifying the correctness of manuscripts in terms of grammar, syntax, punctuation, spelling, and style conformity
● Reviewing the authors’ biographies and special issues’ call for papers
● Applying the authors’ requested modifications in conformity with Hindawi’s in-house style
● Edited over 700 articles in many fields, such as medicine, chemistry, psychology, and physics
● Received an award for “best performance”
● Preparing and delivering marketing and social media plans for MW3 and its projects
● Developing content strategy and calendars, launch campaigns, and post designs for social media
● Planning online advertising initiatives.
● Project Management Office (PMO): Sending out tasks to the team, follow up and monitoring progress, and reviewing tasks
● Participated in 3 out of 5 major projects in MW3
● Selected as team leader after 3 months of employment
● Received a promotion for excellent performance
