Sara Samra

• Scaled a language-courses startup from zero to 67, 000 EGP in revenue within 3 months through targeted
paid media execution and continuous performance optimization.
• Delivered a 6× ROAS by refining audience targeting, creative assets, and campaign structure across Meta
and Google platforms.
• Built the brands full paid acquisition system from scratch, establishing scalable growth foundations and
repeatable media-buying processes.
• Applied unit economics and funnel analysis to guide budget allocation and maximize cost-per-lead efficiency.

• Founded and operated a brand specializing in handmade tableaux, embroidery, and personalized gifts.
• Managed end-to-end operations including product creation, Instagram marketing, customer service, and order
fulfillment.
• Built an organic customer base through consistent social media content and word-of-mouth referrals.