International sales and marketing manager
Dena Nano Ltd
Total des années d'expérience :7 years, 8 Mois
• Engaged in sales and marketing of machines, capital equipment and technology
• Developing, implementing and coordinating sales and marketing strategies in diverse markets across multiple channels. Strategic partnerships, content creation, direct marketing (email, trade shows), social media and advertising
• Developing and implementing marketing campaigns to support business objectives. Promoting company’s product to potential investors, target customers via messaging and blogs. Was successful in attracting considerable number of customers from UK, Asia, Europe, UAE, Saudi Arabia to visit company’s location
• Assessing future trends for the scope of company’s products and build growth plan accordingly. Using marketing frameworks such as PESTLE, SWOT to identify opportunities and threats in the global market. Devising a plan for optimum utilization of business’s resources and competencies when implementing campaigns
• Competitor analysis and strategy building in both local and international market. Monitoring the platforms used by competitors to promote their product, and formulating required strategy
• Identify target customers and potential clients for specific projects, develop new business. Managing agents, distributors and sales team globally and maintaining regular communication
• Expert in developing positive working relationship with clients, distributors and agents worldwide, good understanding of international business. In less than 3 years, I have established successful relationship with more than 15 agents and distributors for the company worldwide
• Promoting via Events and Trade exhibitions, and generating leads, launch new product. Attending technological events to keep track of new developments
• Managing digital marketing on all channels - LinkedIn, Facebook, Google Plus, blogs
• Website creation/ updating, designing marketing materials- brochures, flyers, video/animation
Liaising with internal and external stakeholders within marketing, sales, production and R&D department to ensure that all communications deliver business objectives
· Implementation of international marketing plan and strategies to promote university courses
· Building relationship between University and educational consultancies in India, China, Taiwan
· Organising and managing business fairs
· Developing promotional marketing materials (digital & traditional) for the University.
· Digital marketing activities- Implementing various marketing campaigns to generate leads
Alchemy Exchange is a unique and cost effective way of latest business and management thinking. Worked on two projects as a consultant
Projects
Sheffield Business School
- Objective was to increase the employability of graduate and postgraduate students
- Establishing new contacts with foreign firms especially from India, China and Nigeria having presence in the UK market
- Identifying issues faced by Sheffield Business School like,
- Not familiar with foreign market, their culture and language
- Placement and internships issues for postgraduates
Texmo Industries
- Objective was to explore potential target market for Investment casting industry
- Carried out primary and secondary research to understand macro and micro business environment
Implemented strategic frameworks to analyse the collected data
- Planned business expansion strategies for the firm and provided suggestions for future investment
LightWorks (IT), Sheffield
Feb 2011- May 2011
• Worked in a consultancy project as part of a team. Project involved exploring business opportunities in India for the company’s newly launched 3D rendering software (Artisan)
• Carried out primary research to identify potential market and lead generation
• Findings communicated to the client in the form of a presentation and report
SSR Ltd. India (automobile parts supplier)
Feb 2007 to March 2009
• Undertaking management and administrative activities
• Involved in supporting sales team and planning promotional campaigns
• Identifying opportunities and threats in target market
• Actively involved in product promotion via all possible channels
• Negotiating with the suppliers and distributors
I completed my Masters in Managing Global Business, Scored 1st class and stood 5th out of 120 students. There were 10 different modules i completed, they are Global Business Strategy International Management Competencies International consultancy Project Research Methods Global Marketing Global Human resource management Governing Global Risk Export Management Global Business Environment Dissertation