Sarah Abdel Sater

PR Senior Executive at Al Jazeera Network - Al Jazeera Children's Channel

• Qatar - Doha
• My current job since June 2014

Social Media at Al Jazeera Children's Channel

• Qatar - Doha
• January 2012 to June 2014

Create and execute a social media strategic plan as part of the overall communication strategy aiming to increase visibility, traffic, member joining and utilize marketing techniques to do so.
 Developing content for posting on all designated social media outlets. Draft and validate social media posts with hands-on the language standards and tone of voice within the brand guidelines.
 Coordinate with agency and organize the social media day to day workflow
 Keep up with arising and new trends and tools in social media and apply knowledge in order to achieve tactical and strategic objectives (number of likes, engagement, new target groups, etc…)
 Report to management and manage the daily news reports and clippings from social media and other media vehicles
 Measure impact of social media plan
 Study and create ways to leverage brand visibility on social media, coping with the constant development of this field to ensure maximum
 Coordinating the marketing calendar with online activity, tracking social media influence measurements, partnering with other departments to ensure proper online messaging and relevancy, ensuring consistency of messages across multiple networks, preparing reports and continuous monitoring and coverage
 Monitoring online competitor presences/ perceptions, researching new blogs and channel for reference, reporting relevant online data, and maintain posting schedules.

Editor at Al Jazeera Children's Channel

• Qatar - Doha
• October 2009 to December 2011

 Provide press material in flawless Arabic language (press releases, statements, speeches and
reports)
 Develop content materials for brochures, posters, fliers, signage and other promotional
materials, both print and electronic.
 Prepare written material to the channels’ websites
 Monitor written and visual media sources in order to prepare news summaries and analyses
 Submit monthly activities report
 Feed and actively engage in social media to indirectly promote the Channels within the
communities of mothers, educationalists, and children
 Participate in implementing tasks requested for events

Communication Officer at CHF International/ Lebanon

• Lebanon
• February 2007 to April 2009

To assist and support CHF programs' communication needs
To undertake a communication assessment and, develop and implement organization’s communication strategy
To organize and supervise CHF participation and sponsorship in various events, and prepare the program of participation
To write reports and prepare documentation and success stories of various CHF programs
To develop creative ways to document the organization's activities progress (e.g. through photos/art/ success stories).
To design CHF program's publication, develop and edit data and design on the organization's website.
To work with members of communities that benefit from CHF programs' activities, to coordinate with CHF partners and report to Headquarters
To support in the production and design of communication material e.g. publications, films etc.
To liaise with the media to profile of CHF Lebanon programs. Write and circulate press releases (in Arabic and English)
To conduct trainings to targeted municipal councils, under the municipal capacity building program, on message development and public Relations techniques and community outreach initiatives

Associative Coordinator of events at MEB(Middle East Broadcasters)

• Lebanon
• September 2006 to January 2007

Member of the MEB Awards Team work

Responsible for:
- Following up the work in Lebanese and Arab media
- Writing and Sending Press releases for newspapers and magazines
- Getting updates on the news related to the media and the event

News organizer and data entry at MSI(Multidata Services Incorporation)

• Lebanon
• June 2003 to October 2006

- Responsible of controlling and organizing the date-to-date data
-Managing an up-to-date Arabic, English and French news from local and International media sources
-Specific knowledge in conducting research and helping clients in searching for specific topics and data entry
- Extensive knowledge of organizing and archiving all kind of data, news and information (Management of information)

Junior Journalist- Internship at Al Moukawel Magazine

• Lebanon
• April 2004 to July 2004

Writing economic reports

Junior Journalist at Al Anbaa Magazine-Internship

• Lebanon
• March 2004 to July 2004

Writing social reports

Journalist at Al Raialaam Newspaper

• Lebanon
• May 2003 to May 2004

Writing social and cultural reports
Covering social and political events