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Sarah Abdel Sater, PR Senior Executive

Sarah Abdel Sater

PR Senior Executive·Al Jazeera Network - Al Jazeera Children's Channel

Qatar

Master's degree, International Affairs and Diplomacy

Work experience

Total years of experience: 22 years, 8 months

PR Senior Executive

June 2014 - Present

Al Jazeera Network - Al Jazeera Children's Channel

Doha, Qatar

June 2014 - Present

Company industry:
Media Production
Job role:
Marketing and PR

Social Media

January 2012 - June 2014

Al Jazeera Children's Channel

Doha, Qatar

January 2012 - June 2014

Create and execute a social media strategic plan as part of the overall communication strategy aiming to increase visibility, traffic, member joining and utilize marketing techniques to do so.
 Developing content for posting on all designated social media outlets. Draft and validate social media posts with hands-on the language standards and tone of voice within the brand guidelines.
 Coordinate with agency and organize the social media day to day workflow
 Keep up with arising and new trends and tools in social media and apply knowledge in order to achieve tactical and strategic objectives (number of likes, engagement, new target groups, etc…)
 Report to management and manage the daily news reports and clippings from social media and other media vehicles
 Measure impact of social media plan
 Study and create ways to leverage brand visibility on social media, coping with the constant development of this field to ensure maximum
 Coordinating the marketing calendar with online activity, tracking social media influence measurements, partnering with other departments to ensure proper online messaging and relevancy, ensuring consistency of messages across multiple networks, preparing reports and continuous monitoring and coverage
 Monitoring online competitor presences/ perceptions, researching new blogs and channel for reference, reporting relevant online data, and maintain posting schedules.

Company industry:
Media Production
Job role:
Marketing and PR

Editor

October 2009 - December 2011

Al Jazeera Children's Channel

Doha, Qatar

October 2009 - December 2011

 Provide press material in flawless Arabic language (press releases, statements, speeches and
reports)
 Develop content materials for brochures, posters, fliers, signage and other promotional
materials, both print and electronic.
 Prepare written material to the channels’ websites
 Monitor written and visual media sources in order to prepare news summaries and analyses
 Submit monthly activities report
 Feed and actively engage in social media to indirectly promote the Channels within the
communities of mothers, educationalists, and children
 Participate in implementing tasks requested for events

Company industry:
Media Production
Job role:
Marketing and PR

Communication Officer

February 2007 - April 2009

CHF International/ Lebanon

Lebanon

February 2007 - April 2009

To assist and support CHF programs' communication needs
To undertake a communication assessment and, develop and implement organization’s communication strategy
To organize and supervise CHF participation and sponsorship in various events, and prepare the program of participation
To write reports and prepare documentation and success stories of various CHF programs
To develop creative ways to document the organization's activities progress (e.g. through photos/art/ success stories).
To design CHF program's publication, develop and edit data and design on the organization's website.
To work with members of communities that benefit from CHF programs' activities, to coordinate with CHF partners and report to Headquarters
To support in the production and design of communication material e.g. publications, films etc.
To liaise with the media to profile of CHF Lebanon programs. Write and circulate press releases (in Arabic and English)
To conduct trainings to targeted municipal councils, under the municipal capacity building program, on message development and public Relations techniques and community outreach initiatives

Company industry:
Non-profit Organization
Job role:
Marketing and PR

Associative Coordinator of events

September 2006 - January 2007

MEB(Middle East Broadcasters)

Lebanon

September 2006 - January 2007

Member of the MEB Awards Team work

Responsible for:
- Following up the work in Lebanese and Arab media
- Writing and Sending Press releases for newspapers and magazines
- Getting updates on the news related to the media and the event

Company industry:
Media Production
Job role:
Marketing and PR

News organizer and data entry

June 2003 - October 2006

MSI(Multidata Services Incorporation)

Lebanon

June 2003 - October 2006

- Responsible of controlling and organizing the date-to-date data
-Managing an up-to-date Arabic, English and French news from local and International media sources
-Specific knowledge in conducting research and helping clients in searching for specific topics and data entry
- Extensive knowledge of organizing and archiving all kind of data, news and information (Management of information)

Company industry:
Media Production
Job role:
Administration

Junior Journalist- Internship

April 2004 - July 2004

Al Moukawel Magazine

Lebanon

April 2004 - July 2004

Writing economic reports

Company industry:
Journalism
Job role:
Research and Development

Junior Journalist

March 2004 - July 2004

Al Anbaa Magazine-Internship

Lebanon

March 2004 - July 2004

Writing social reports

Company industry:
Journalism
Job role:
Research and Development

Journalist

May 2003 - May 2004

Al Raialaam Newspaper

Lebanon

May 2003 - May 2004

Writing social and cultural reports
Covering social and political events

Company industry:
Media Production
Job role:
Research and Development

Education

Notre Dame University /NDU

September 2008

September 2008

Master's degree, International Affairs and Diplomacy

Lebanon

I still have to finish my thesis (estimated completion date: May 2009) my GPA till now is 3.2

AUST

February 2005

February 2005

Diploma, Communication Arts

Lebanon

GPA = 3.6 my BA is honered with distinction

Skills

Data Entry
Expert
Data Entry
Expert
Municipal
Expert
Municipal
Expert
Press
Expert
Press
Expert
Press Releases
Expert
Press Releases
Expert
Media Writing
Expert
Media Writing
Expert
Competent with All Microsoft Office programs, Photoshop
Expert
Competent with All Microsoft Office programs, Photoshop
Expert
Data Entry
Expert
Data Entry
Expert
Municipal
Expert
Municipal
Expert
Press
Expert
Press
Expert
Press Releases
Expert
Press Releases
Expert
Media Writing
Expert
Media Writing
Expert

Languages

English
Expert
French
Expert
Arabic
Expert

Training and Certifications

Certifications
Children Protection online

Training
Brand Emersion
Kids Industries- UK based company
Jan 2013
Value Chain Studies
CHF International / Haiti
Jan 2008
Social Media Exchange : social media for positive social change
Rootspace
Jan 2009
Annual Social Media Training
Grayling PR Agency - Qatar
May 2013
Child Centricity
Kids Industries - UK based company
Feb 2014