Assistant Marketing Manager
OLE Coffee
Total years of experience :9 years, 7 Months
• Develop and implement comprehensive marketing plans and campaigns to promote OLE Coffee and AE Retail, aligned with company objectives and target audience.
• Oversee the development and maintenance of the company's mobile application. Collaborate with developers, designers to ensure the app is user-friendly and meets customer needs.
• Design, implement, and manage the company's loyalty program to drive customer engagement and retention.
• Manage and execute marketing initiatives across various channels, including digital, social media, email, events, and traditional marketing.
• Collaborate with internal teams, including sales, operations, and product development, to ensure cohesive brand messaging and strategy.
• Conduct market research and competitive analysis to identify opportunities for growth and innovation.
• Oversee the creation of marketing collateral, including print materials, digital assets, and promotional items.
• Analyze marketing performance metrics and KPis to track campaign effectiveness and optimize strategies for maximum impact.
• Manage budgets, timelines, and resources effectively to ensure marketing initiatives are delivered on time and within budget.
• Cultivate and maintain relationships with external partners, agencies, and vendors to support marketing objectives.
• Provide strategic guidance and mentorship to the marketing team, fostering a culture of creativity, collaboration, and excellence.
• Handle the CEO's Linkedin account, curating content, engaging with followers, and enhancing professional branding and thought leadership.
• Support the Loyalty Marketing team delivering the launch and roll out business as usual marketing of Alshaya’s loyalty programme Aura
• Working closely with the Alshaya Brands, translating Brand Marketing Plans into Aura’s opportunities
• Lead Aura initiatives to drive customer acquisition, development, retention and app penetration
• Promote customer engagement through Customer Loyalty Offers and Rewards
• Working closely with the Marketing Team to deliver the Loyalty Marketing Plan
and promotional calendar
• Work closely and build strong and effective relations within Brand Marketing teams, wider CRM, Digital and Strategic Planning teams
• Drive Brand Planning sessions with Alshaya brands, translating the brand elements into Loyalty exclusive activities
• Planning, development, and execution of omni channel campaigns, to provide an effective sales funnel to maximize loyalty value
• Adopting and helping brands adopt new processes and best practice standards
• Supporting the adoption of brand guidelines across the business
• Developing advertising opportunities with other business sectors creating exposure of the brand
• Planning and managing events and media
• Securing sponsorships to assist with brand publicity and increase brand awareness
• Evaluating marketing campaign and ROI (marketing expenditure, campaign effectiveness etc.)
• Monitoring and reporting on competitor activity
• Conduct market studies and ways to develop marketing innovation
• Contributing to and developing long-term marketing plans and strategies
• Managing annual budget alongside the Marketing Manager
• Track marketing expenditure against budget
• Manage the Marketing Coordinator and support the Marketing Manager
• Managing the production of marketing materials - this can involve writing, proofreading copy approving designs and liaising with agency
• Ensure efficient communication of marketing activities to operations and supervise tactical offers and their implementation
• Maximize product perception to the market through different marketing activities and channels
• Responsible for maintaining brand standards on websites and all other social media platforms
• Developing marketing communications to enhance the customer experience in stores as well as through social media
• Prepare social media monthly content about the latest restaurant launches, restaurant offers, food updates and services
• Constant communication with customers on the different social media platforms
• Take in-store and outdoor photographs and videos to highlight and remind current and potential customers on restaurants’ food, activities, and services
• Discuss online strategies and ideas with the Marketing Manager on what is it to be implemented to further reach audience and achieve target objectives
• Kept accurate records of social medias’ daily follower growth and engagement to understand one aspect of the brands’ market exposure
• Prepare monthly reports on the brands’ social media growth through the insights on Instagram against the brands’ competitors
• Arrange and coordinate meetings for possible collaborations and partnerships with different industries in the Kuwait market such as arranging discounts, vouchers, coupons and special offers to other company employees, universities and etc.
• Contact various local events such as Qout Market and etc. to understand if the brand can present a booth or sponsor the event to gain market knowledge and exposure of the food brand
• Gather customer feedback on the brands’ delivery platforms
• Arrange, book and coordinate with the different advertising agencies regarding new projects and campaigns that are planned to be launched through different advertising mediums such as gas station outdoor advertising, printing of coupons, trayliners, vouchers, flyers, cinema advertisement, magazine advertisement and etc.
• Review results with the Marketing Manager regarding the different campaigns and projects launched
• Track marketing expenses through preparation of purchase orders, quotations and gathering of invoices
• Researches competitive products by identifying and evaluating product characteristics, market share, pricing and advertising; maintaining research databases
• Assist the Marketing Manager in conducting Public Relations to corporate companies and embassies through cold calling methods and booked appointments
• Prepare sales tracker reports and monthly reports by collating records from the Leasing Executives
• Present quarterly sales reports to the Marketing Department, Marketing Manager, Finance Manager, Business Manager and the CEO
• Attend Q8RREALTOR’S corporate events with other companies to build relationships and present the company and it’s services
• Arrange bookings for viewing and inspection of previous, current and upcoming real estate properties (Villas, Apartments, Offices and Commercial Spaces) that needs to be included in the Q8REALTOR’s Property Database
• Take photographs and analyze the previous, current and upcoming properties (Villas, Apartments, Offices and Commercial Spaces) and create an advert for them
• Arrange and coordinate driver bookings with the necessary appointments of the Leasing Executives, Marketing Manager and the head office staff
• Communicate with new clients through head office calls and head office walk-ins and register their inquiry to the company’s integrated Property Management System
• Contact Landlords, Landladies and other Real Estate companies in order to monitor the availability and vacancies of the properties in the company’s Project Management System
• Observe the Leasing Executives’ active and inactive clients in order to remind the Leasing Executives on which clients they need to attend to immediately
• Constant communication with customers on Facebook messages, Facebook comments, Facebook wall posts, Instagram messages and Instagram comments
• Extensive background in working with the different sources of online media such as Facebook and Instagram
• Discuss online strategies and ideas with the team on what is it to be implemented to further reach audience and achieve target objectives
• Kept accurate records of PR coverage, social media coverage, number of queries log
• Reviewed information from data acquired from records and consolidated reports
• Built relationships through emails and phone calls both internally and externally to achieve the department’s objectives
• Assisted guests at press events (launch of our new seasons’ fashion stories and home and travel products)
• Prepares monthly online content for Facebook and Instagram through product updates, quick reference guides, new launches for fashion, footwear, H&T, merchandisers, supplier content and other sources
• Gather monthly coverage reports to track what has already been published to the audience and to find out what they aware of
-Dean's Honor List Spring 2013 -Dean's Honor List Spring 2012
High School Valedictorian
