Sarah Al Shohaib

Global Marketing Director, Rimmel London, Manhattan and Miss Sporty brands

Tresemme Senior Marketing Manager

Skin cleansing and oral care marketing manager, Saudi arabia

• Magazines & Portfolios: Electronics Weekly, Elektra Awards, Computer Trade Shopper, CTS Awards, MicroScope, digital versions of RBI Technology Group, Recruitment-Marketing.co.uk, WhatMediaCentre.co.uk and Recruitment AD Awards - including all website and online media centres.
• Responsible for developing market plan and strategy; budgeting and quarterly reforecast; monthly management reports; prioritising and implementing all print and online promotional campaigns for all portfolios as well as updating websites
• Lead generation and supporting demanding sales teams (display and recruitment), through print, exhibitions, email, e-newsletters, e-alerts, online media centre, buttons, banners, overlays, search engine marketing and SEO
• Interpreting and analysing sources of market intelligence as well as conducting relevant research and working with results
• Working closely with publisher, editorial, creative, research and sales teams
• Involved in digital proposition and sharing best practice across all digital products
• Consultant for the 2006 Recruitment AD Awards
Projects:
• Launching the 2003 Electronics Awards in London, moving them to Munich in 04 and relaunching as Elektra 05
• Briefed and implemented branding campaigns: RADS (05), EW recruitment (05), Microscope (05), CTS (05), CTS awards (04), Electronics Awards (04) EW.com (04), Electronics Weekly (03)
• Briefed and implemented redesign of: CTS, Elektra (05), Channel online media centre (04), EW media centre (04), EW.com (04), Electronics Weekly (03) - oversaw design, PR and branding campaigns
• Launching Recruitment-Marketing.co.uk, whatmediacentre.co.uk, digital versions of the UK RBI Technology Group magazines and three RBI Recruitment e-newsletters
• Competitions and games for several of the portfolios: Win a Mini, VIP trip to New York City, EW BPA Challenge, Me Myself & iPod
• 1950s style comic-strip campaign for the 2005 Recruitment AD Awards

• Portfolios: Utility Week and Railway Gazette International
• Working with sales, telemarketing, supplier, list and creative agencies
• Setting budgets and targets for subscriptions and orders - including volume, revenue and yield; ensuring achievement within set budget
• Devising, implementing and seeing through marketing strategies via direct mail, email and telemarketing campaigns, inserts in delegate packs and exhibition presence, bound cards, filler ads, banners and pop-up boxes
• Analysing the results of all marketing activities and producing reports

• Account management and generating list sales across a base of existing clients and responsible for winning new clients
• Assessing list results and making appropriate recommendations to clients

• Products: Newsletters, foreign companies yearbooks, industry directories and website
• Managing marketing campaigns from creation to implementation - Average single campaign volume mailed 700, 000 internationally
• Analysing previous results, drawing strategic conclusions and cost-managing campaigns to maximise profit
• Researching and setting up list exchanges /rentals and contra deals
• Proof reading, copywriting and working closely with production
• Arranging inserts and advertisements in delegate packs, stands and relevant subscription based publications
• Travelling to the Middle East to instigate co-marketing, co-publishing, syndication and business development arrangements with publishers, conference organisers, chambers and online business portals

• Online trends forecasting subscription based service
• Telesales and marketing: UK, USA and Middle East
• Helpdesk and IS: troubleshooting and resolving technical service delivery problems as well as drafting query manual for staff

Part-time check-in agent
Customer facing
VIP lounge
Customer assistance