Sarah Garcia

Venue Partners: Atlantis The Palm, Fairmont the Palm, W Hotel the Palm, The Royal Kempinski, Mandarin Oriental Jumeirah, and more
• Reports directly and personally assists the Regional Sales Manager on day-to-day operational and administrative work
• Successful conversion of leads into sales generating opportunities
• Maintains high level of customer service suitable to 5-star hotel standards
• Proactively collaborates with internal creative and technical teams to achieve best AV solution while matching clients’ budgets
• Works closely with the graphic design team to help deliver content to meet sales requirement
• Applies best practices on events management while coordinating between clients, hotels, operations team, and suppliers
• Maintains proper documentation of all customer service and events activities via CRM

Key Clients: ADNOC, ENEC, Jumeirah Group, Supreme Council for Motherhood & Childhood, Thaqafa.ae
• Prepares creative and technical presentations in collaboration with the production and design teams
• Prepares commercial proposals based on client budgets
• Conducts site inspections and meetings with clients
• Conducts internal team briefings based on client RFQ/RFTs
• Deals and negotiates with trusted suppliers for technical, operational, scenic services and more
• Oversees proper coordination and timely execution of production and build schedule alongside the onsite production and technical team
• Sources hotel and venue options which are suitable for client’s event specific goals and objectives
• Ensures timely settlement of all supplier/vendor invoices
• Supports finance department with billing reconciliation and profit allocation reports

Role 1: Logistics Officer
• Logistics Coordinator for 4 annual events catering to over 10, 000 visitors annually: Annual Investment Meeting, Dubai Government Achievements Exhibitions, International Property Show, and the Dubai Wood and Wood Machinery Show
• Responsible for ensuring the procurement of operational materials, equipment, services for all events done in a quick and cost-effective manner while ensuring adherence to company procurement policies & procedure
• Applies effective logistics operations process using cost plan management, resource scheduling, cost reduction measures within area of operational activity without compromising on quality
• Works in collaboration with project managers, event coordinators and finance manager in implementing a purchase plan and strategy by reviewing bids for cost optimization
• Floats out requests for quotation and reviews them on a preliminary basis which includes scrutinizing terms & conditions, payment terms, delivery period, warranty, after sales service, insurance and any other applicable terms mentioned in the quotation
• Coordinates technical evaluation of quotes and bids with the end user / department making the request
• Ensures purchase orders are issued on time, coordinates with suppliers to ensure on-time delivery of goods and takes corrective action in case of damaged goods to ensure prompt and correct delivery of items
• Maintains service contracts with proper terms and conditions to enable smooth flow of operations and ensures any amendments/ cancellation in the order are issued/ processed
Vendor Management:
• Coordinates between the events management teams and various suppliers from hotels, travel agencies, stand builders, couriers, freight forwarders, printers, staffing agencies, translation/interpretation services, venue and AV suppliers and more
• Prepares a database of all suppliers and assist project managers to finalize and implement approved suppliers list to ensure the best suppliers are selected to provide service
• Attends trade shows and conducts meetings with vendors to keep abreast with the market place
• Develops and maintains good relations with the key external contacts ie. suppliers, consultants, etc to ensure that shows are given the required level of attention and service
• Negotiates prices with vendors and reviews vendor performance and provide feedback to ensure high level customer satisfaction
Reports and Administration:
• Ensures all purchase requisitions are available in proper documentation and authorization
• Post-event reports on savings achieved to Finance and Project Manager
• Reports any major purchasing issues that requires management’s attention
• Informs Finance and Project Manager of any receipt of damaged or incorrect items
• Assists the Finance Department with payments, invoicing, and accounts reconciliation when needed

Role 2: Events and Marketing Coordinator for Annual Investment Meeting
• Act as the key liaison between the events management team and Dubai World Trade Centre and various 5-star hotels
• Manages registration methods and tools, from planning to execution, pre-show (online) and onsite
• Drafts, negotiates, executes and manages media sponsorships and barter deals with various international media (SKY News, Euronews, CNN etc)
• Liaises and coordinates between our events management team and our exhibitors, sponsors, participants from more than 30 countries
• Co-writes and provides content for the show’s social media channels ie. Facebook, Twitter, Instagram and LinkedIn
• Provides content for mailers/e-blasts, brochure and post-show report
• Conducts survey and subsequent analysis with exhibitors, sponsors, participants

Independent Marketing and Media Production Professional
• Roles: Marketing Officer, Project & Event Coordinator, Creative Consultant, Production Coordinator for TV and film
• Conceptualizes, plans and executes integrated marketing strategies
• Chief of event & project coordination, production and timely completion
• Provides quality customer service and account servicing to clients
• Strategizes implementation of sponsorships, exchange-deals and promo tie-ins
• Ensures maximum publicity of marketing efforts thru various media flexible to client needs
• Collaborates and provides insight and direction to the art team
• Manages, monitors and controls budget
• Key point person for public inquiries
• Projects:
Black Barong Film Festival 2013, Cultural Center of the Philippines, Roxas Blvd., Pasay City
Purefoods San Miguel “Kwentong Kusina, Kwentong Buhay”, Nationwide Telecast over ABSCBN Broadcasting Network
University of the Philippines Film Institute Workshops
Accel Sports Philippines, Nationwide OOH Campaign
“Tatang” (Audience Award, Cinemalaya Philippine Independent Film Festival, Manila, Philippines 2009; Official Selection, 27th Interfilm International Short Film Festival Berlin, Berlin, Germany 2011; Exhibition, Pinoy Indie on Pinoy TV, Worldwide Telecast over GMA Pinoy/Life TV 2010; Official Selection, 32nd Asian American International Film Festival, New York, USA 2009; Official Selection, Gold Lion Film Festival, Manzini, Swaziland 2009) and more

Physical/Digital Products
• Created strategic product/album concepts and compilation campaigns to achieve target sales
• Involved in the production process of album artwork and music content
• Led in the integrated marketing efforts / ad&promo for these said products such as mall tour, gigs, TV and radio appearances, album launch, fan meet parties etc.
• Provided marketing and operational support to sales force with store placements and merchandising
Artists
• Formulated strategic marketing plans for local artists
• Provided thematic concept and mounted multiple event activations: album/artist launches and press conferences
• Handled exchange-deal sponsorships and cost-effective promos for these said events
• Conceptualized, produced, executed and monitored marketing tools: music videos, websites, social networking fan pages, e-press kits etc.
• Ensured maximum publicity of marketing efforts thru TV, radio, print and online
• Monitored and controlled payment for suppliers and other involved organizations for production
• Worked closely with and provided domestic highlights to TV, radio and press associates
• Liaised with artist managers and all media & event partners

UPFI Surfacing Summer Workshops 2009
(Acting for Film, Documentary Video Production, Basic/Intermediate/Advanced Scriptwriting, Film Production for the Young, Basic Digital Photography, Production Design, Creative Arts for Kids, Black and White Film Photography, Non-Linear Editing, Basic/Advanced Digital Cinematography, Experimental Film Production)

• Spearheaded the conceptualization and execution of the workshops’ culmination event
• Planned, carried-out and monitored all workshop activities
• Handled, monitored, and controlled budget to achieve cost-efficient expenses
• Handled equipment and production suppliers
• Actively disseminated all workshop promotion efforts and ensured its maximum publicity
• Attended to all public inquiries regarding workshops
• Reported directly to the UPFI Faculty Coordinator for Theater and Extension Services, and worked with workshop facilitators and faculty

• Managed and serviced various accounts to meet airtime ads targets
• Prepared business proposals and pitches for presentations
• Presented effective localized branding plans to clients and advertising agencies
• Provided support to the advertisers in the production of their advertisement material
• Maintained a harmonious business relationship with both current clients and non-clients (prospective)
• Worked hand in hand with the Marketing team in product and event conceptualization and execution activities
• Provided sales reports and needed correspondence to the Managing Director on sales and status of accounts
• Assisted the Managing Director in disseminating updates and critical information such as new policies, announcements, and other necessary information to clients and advertisers

for Philippine Entertainment Portal (www.PEP.ph):
• Prepared complete summary of Sales Report and other various correspondence necessary to the General Manager
• Prepared documents and venues for meetings and planning sessions
• Aided the sales team with administration tasks including travel itineraries and reservations for planned visits, expense reports and health insurance claims
• Managed the General Manager’s calendar and daily/weekly agenda
• Monitored the team’s attendance and leave schedules
• Managed meeting requests and ensured availability of meeting rooms within office premises
• Supported the GM and management team with ad-hoc projects
• Handled the ads server for uploading ads and generating reports for them
• Updated client database and researched for possible online clients
• Prepared the Policies & Procedures guideline for Account Executives
• Handled and monitored expenses of the Sales & Marketing team and Editorial staff
• Prepared necessary documents for billing & job orders, handled and prepared check requests, office equipment office and supplies requests
Sales and Marketing
• Aided the Sales and Marketing team with client and account servicing while providing support in coordinating projects for marketing promotions
• Copywriting for SPOT.ph website; Assisted in sponsorship event (FHM top 100 sexiest women); Conceptualized promotional contests for PEP.ph

• Maintained a positive, friendly and accommodating attitude while giving flawless customer service to callers
• Assigned to US Specialty Team for specific mobile telecommunications providers
• Handled and provided quality customer service to an average of 500 calls per day
• Offered directory information, directions, movie time listings, etc., to callers from the US


Student Intern
at ABSCBN Broadcasting Corporation
Location: Philippines, Sgt. E.A. Esguerra Ave. corner Mother Ignacia Street, Quezon City
Company Industry: Arts/Entertainment/and Media
Job Role: Human Resources/Personnel
April 2003 - May 2003
for Magandang Umaga Bayan (now: Umagang Kay Ganda)
• Assisted in all aspects of production (conceptualization, execution and post).