Debit & Prepaid Cards Product Owner
COMMERCIAL INTERNATIONAL BANK
Total years of experience :5 years, 10 Months
COMMERCIAL INTERNATIONAL BANK (Part of Commercial International Group) Cairo, Egypt
Egypt's most profitable bank and holder of the largest market capital in the banking sector
Debit & Prepaid Cards Product Owner 2009 - 2011
• Launched the first Platinum Debit card in Egypt contributing to over $4MM USD to net income per year
• Developed and delivered bi-lingual product training to customers, external and internal partners
• Contributed over $6.5MM USD to net income through regular value-added promotions
• Managed market research for new products, campaigns and card designs
• Collaborated with regional MasterCard© team to develop cardholder solutions
• Portfolio manager for all gift and prepaid cards including lifecycle and new product launches
• Managed the Debit & Prepaid P&L with all internal and external partners
• Administered, launched and owned complex IT projects in the retailer solutions area (POS-related)
GREEN DOT CORPORATION (The largest issuer of Prepaid and Gift cards in the US) Monrovia, California
Marketing Communications & Email Marketing 2007 - 2009
• Managed Interactive Marketing on web, mobile & email contributing over $2MM USD to net income
• Chose and re-negotiated email provider platform contract saving $90k USD per year
• Created customer lifecycle management program sending over 7 million emails per year
• Developed & trafficked marketing material with the creative services department
• Responsible for all corporate trade shows with budgets up to a $250, 000
• Managed consumer/market research for TV advertisements, packaging & branding
Settlement Analyst 2005 - 2007
• Internal audit of core banking system via balanced reporting with external partners
• Mitigation of financial control weaknesses in terms of retailer invoicing and collections
• Responsible for daily journal entries & escalated customer problem resolution & refunds
• Contributed to recovering over $150k USD/month worth of discrepancies from billed invoices
• Identified and removed unsafe accounts that established a credible threat of payment
UNPAID POSITIONS
International MBA - IE Business School (Ranked 8th Worldwide by FT) Madrid, Spain. May 2012 Marketing Track, Class Ethics Rep, Scholarship Recipient, LVMH Consulting Project, Winner - Fashion Entrepreneurial Business
BS in Business Administration - University of California. Riverside, USA. March 2005