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sarah khaled, Freelance Social Media & Digital Marketing Consultant

sarah khaled

Freelance Social Media & Digital Marketing Consultant·freelance

Sweden

Bachelor's degree, Finance

Work experience

Total years of experience: 12 years, 10 months

Freelance Social Media & Digital Marketing Consultant

January 2023 - Present

freelance

Stockholm, Sweden Remote

January 2023 - Present

• Managed multiple brand pages on Instagram, Snapchat, and TikTok including content creation, daily stories, posts, and community
engagement for retail, F&B, and lifestyle clients.
• Planned and executed paid social campaigns via Meta Ads Manager including ad creation, audience targeting, budget management,
and performance optimization.
• Delivered sponsored post and boosting strategies tailored to each brands goals, increasing reach, engagement, and follower growth.
• Provided content calendars, analytics reporting, and platform-specific best practices to maximize ROI.

Company industry:
Marketing
Job role:
Marketing and PR

Marketing & Project Manager

December 2021 - December 2022

Impact Invest AB

Stockholm, Sweden Hybrid

December 2021 - December 2022

• Led 4 concurrent marketing projects across SEO, social media, inbound marketing, and events, growing customer acquisition by 25%.
• Delivered weekly and monthly performance reports covering lead generation, website traffic, acquisition, and budget utilization.
• Developed and launched 3 inbound marketing campaigns for NGO clients; coached team members on execution and best practices.
• Measured campaign effectiveness against KPIs using Google Analytics and social media insights.

Company industry:
Business Consultancy Services
Job role:
Marketing and PR

Regional E-Commerce Marketer

August 2020 - March 2021

Poster Store Sverige

Stockholm, Sweden

August 2020 - March 2021

• Executed cross-channel B2C marketing campaigns, managing from planning through optimization.
• Conducted influencer analysis using Hype Auditor and Influencer Marketing Hub, reducing research time by 5+ hours per week.
• Delivered multi-channel campaigns incorporating SEO copywriting and paid social strategies.

Company industry:
Performing Arts

Marketing Specialist

December 2018 - May 2019

Ideal Solutions

Doha, Qatar

December 2018 - May 2019

• Managed 4 simultaneous projects across SEO, social media, and events, achieving 25% growth in customer acquisition.
• Improved brand awareness by 45% in four weeks through editorial content plans developed with the Sales Director.
• Generated 20% revenue increase and improved customer satisfaction by 35% through targeted marketing initiatives.

Company industry:
IT Services
Job role:
Marketing and PR

Marketing Specialist

February 2015 - September 2018

Ezdan Holding Group

Doha, Qatar

February 2015 - September 2018

• Delivered 30+ marketing campaigns and 15+ promotional events for B2B and B2C audiences.
• Achieved 45% increase in footfall for retail clients and 35% for F&B clients via strategic entertainment vendor partnerships.
• Grew social media engagement by 35% for international and governmental clients through enhanced online presence strategies.

Company industry:
Real Estate
Job role:
Marketing and PR

Marketing Assistant

April 2013 - January 2015

Barwa Real Estate

Doha, Qatar

April 2013 - January 2015

• Managed B2B marketing communications, producing compelling content across multiple channels and campaigns.
• Executed successful B2B marketing campaigns and events leveraging strong communication and project management skills.

Company industry:
Real Estate
Job role:
Marketing and PR

Marketing Coordinator

November 2012 - March 2013

Project Support Services

Doha, Qatar

November 2012 - March 2013

- Create and manage project plans for various marketing and event activities.
- Coordinate meetings and trade shows by identifying, assembling, and organizing requirements.
- Establish contacts; developing schedules and assignments; managing mailing lists.
- Assist Communications Manager in updating office communications.
- Manage scheduling for monthly “Employee Spotlight” with partner brand.
- Maintain email lists for internal and external communications.
- Track customer complaints, forward to customer service and follow up to ensure resolution.
- Provide support in social media monitoring process if needed.
- Assist in collating marketing materials as needed.
- Update job knowledge by participating in educational opportunities (e.g. reading trade publications).
- Accomplish organization goals by accepting ownership for completion of new and different requests.

Company industry:
Recruitment & Employee Placement Agency
Job role:
Marketing and PR

Credit Consultant

November 2011 - November 2012

Alfa Telecom

Beirut, Lebanon

November 2011 - November 2012

• Reduced high-risk customer service issues by 40% within 5 months through targeted process improvements.
• Increased user experience scores by 35% and developed a loyalty program to drive customer engagement and retention. Grew company brand by 45% and received appreciation awards for meaningful community

Company industry:
Telecommunications
Job role:
Accounting and Auditing

Customer service

August 2010 - September 2010

SGBL bank

Beirut, Lebanon

August 2010 - September 2010

- Manage the cash transactions that take place on a bank on a daily basis.
- Cash checks and pay out money after verifying that signatures are correct.
- Receive checks and cash for deposit, verify amounts, and check accuracy of deposit slips
- Maintain accurate customer details of each transaction.
- Tally the full cash amount at the end of each day
- Transfer the funds from and into the accounts. (IBAN)
- Collect the necessary data about the customer regarding any of Mortgage, car, personal loan or insurance by making the budget if he can cover the credit amount (borrowing amount) and compare with the bank liquidity to be suitable to avoid the asymmetric information, the risk of receivables to obtain the acceptance.
- Check the Debit & credit Cards accounts for any fraud transaction.

Company industry:
Banking
Job role:
Banking

Education

Beirut Arab University

June 2011

June 2011

Bachelor's degree, Finance

Lebanon

GPA (point): 2.7 out of 4

GPA (point): 2.7 out of 4

Skills

Oracle ERP

Expert

Communication Skills

Expert

Microsoft Dynamics

Expert

HtML code

Beginner

ERP Microsoft Dynamics(RFP's)

Intermediate

ERP Oracle R12

Intermediate

Google Analytics

Expert

Hubs

Expert

communication

Intermediate

Google Analytics

Expert

Hubs

Expert

Microsoft Dynamics

Expert

Communication Skills

Expert

Oracle ERP

Expert

BRAND AWARENESS

Intermediate

ADVERTISEMENT

Intermediate

CUSTOMER ACQUISITION MANAGEMENT

Intermediate

INSTAGRAM

Intermediate

MARKETING

Intermediate

REVENUE GROWTH

Intermediate

SEARCH ENGINE OPTIMIZATION

Intermediate

SNAPCHAT

Intermediate

SOCIAL MEDIA MANAGEMENT

Intermediate

TIKTOK

Intermediate

AI

Intermediate

Trello

Expert

Canvas

Expert

CRM software

Intermediate

Languages

Arabic

Expert

English

Expert

French

Expert

Swedish

Beginner

Training and Certifications

Certifications
Auditor Management
Sales & Innovative Teams
Facebook Ads Manager
Google Analytics
Google Analytics
Apr 2019
Boost your marketing with facebook pixel
Mar 2019
achieving scale with reach objective.
Mar 2019
Plan search and frequency campaign with campaign planner.
Mar 2019
Enhance direct response campaigns with audience network.
Mar 2019
ISO 9001:2008 Internal Auditor Course.
Aug 2013
ISO Awareness Session.
Jul 2013

Training
Professional Marketing & selling
strategic Axis
Apr 2017
Innovation in Groups and Teams
Carnegi Mellon University
Nov 2015
customer service/Teller
bank societe general du liban ( SGBL Bank)
Aug 2010

Hobbies and interests

Traveling

i have a travel bog on the trip advisor's app

Swimming
SEO

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