sarah salama

Marketing Communications Specialist at BASF

• Egypt
• My current job since June 2016

 Built the marketing strategy for a new retail project with accountability of creating content marketing tools for their
newly acquired B2C audience.
 Perform ongoing customer market research and demographic profiling to identify and capitalize on unmet market
needs
 Collaborated with business development and sales teams to ensure company-wide branding of all products through
case studies, and documentary films.
 Conceptualize and manage full scale digital marketing campaigns to optimize conversions.
 Created an interactive product finder application that easy ways to navigate through our products.
 Developed a virtual reality that allows our audience to experience being in a three-dimensional environment and
interact with our construction chemicals products to renovate your homes.
 Responsible for the marketing budget and responsible for invoicing and developing quarterly reports through SAP.

Account Executive at Momentum Worldwide McCann

• Egypt
• March 2010 to November 2011

PR at United Beverage and Food Company

• Egypt
• August 2008 to March 2010

 Prepared and executed creative concepts and brand activation programs for L’Oréal, Nestlé and Mobil 1.
 Wrote concise and engaging copies for different brands.
 Compiled a library of competitive materials and with regular updates.
 Kept track of the current market trends in advertising and reproduced similar campaigns for each brand according
to their needs.
 Launched mega outdoor and summer campaigns.
 Worked closely with media planners and

Marketing Communication Executive at BTL

• Egypt
• November 2011 to January 2008

 Worked on launching as many as 12 campaigns per year. Managed social media, as well as ATL and

Senior Account Manager at 2016 MO4 Network

• Egypt
• June 2015 to January 2006

 Created and curated images, video and copyright content for nine client accounts in the retail, F&B, hotels & resorts,
fashion and nightlife sector.
 Created and managed social media strategies and programs, expanding audiences and increasing awareness of each
brand.
 Engage customers and target prospects on social platforms while leveraging influencers.
 Support client brand development in new product and service launches.
 Delivered social media monitoring and reporting.
 Directed and assisted in editing shoots and short films.