Sarah Zaza

Managing GCC region

• Business development in new and existing markets/countries
• Channel management in the markets allocated
• Conducting market studies, price positioning & benchmark.
• Achieving and exceeding sales targets in the geographical jurisdiction.
• Preparing and implementing of sales strategy to ensure growth targets are met.
• Sales, sales promotion, product management, appointment of distributors, handling external advertising and research agencies, guiding the sales personnel of distributors.
• Maintaining awareness of local market conditions and competitor activities, user preferences and desires and industry trends.
• Identifying of new business opportunities in existing or new product categories within the manufacturing capabilities of the organization in the relevant markets.

• Applying a SWOT analysis to understand the current company and better plan for the future
• Upgrading the delivery and logistics teams getting more efficiency
• Building on company strength to increase profits.
• Identifying new potential products, and ensuring the right distribution
• Setting company goals and strategies that comply with the varying conditions in the country
• Designing Alluring presentations and company Profile to be used regularly in meetings.
• Applying team building exercises to increase cooperation and sharing of information aimed at achieving better results.
• Coaching the team members to better perform their objectives
• Maintaining daily information about product lines, prices, coverage, failures and success, and their core competencies.
• Developing operations in other countries to handle the sales and distribution of our brands and initiating private branding projects.
• Strategic planning for the new countries.
• selecting the right product mix based on country and consumer preference

• Adapting a distribution model suitable for our operation
• Upgrading the delivery and logistics teams getting more efficiency
• Identifying new potential products, and ensuring the right distribution.
• Setting company goals and strategies that comply with the varying conditions in the country
• Designing Alluring presentations and company Profile to be used regularly in meetings.
• Changing the Packaging and company art work to suit the new markets
• Applying team building exercises to increase cooperation and sharing of information aimed at achieving better results.
• Coaching the team members to better perform their objectives
• Maintaining daily information about product lines, prices, coverage, failures and success, and their core competencies.

• Focus on developing promotional programs that attract business from wholesalers, distributors and retailers
• Category Management working with each brand manager (planogram, promotion, merchandizing, communication) for key accounts or special projects
• Identify category plans including range and merchandise proposals
• Development and execution of trade / consumer promotions including pricing, sales estimates, operations liaison and POS development
• Recommend and develop local market promotions to promote sales
• Provide feedback to management on new product launches or re-launch initiatives
• Proactively communication and build relationships with the global Marketing teams
• Work closely with sales team to ensure trade marketing strategies are aligned with sales objectives and revenue targets

• Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
• Planning and execution of all communications
• Assisting with product development, pricing and new product launches as well as developing new business opportunities
• Creating and managing promotional collateral to establish and maintain product branding
• Managing the budget for new product launches and repositioning old items
• Competitor and customer insights analysis
• Analysis of sales forecasts and relevant financials and reporting on product sales

• Strategically plan and manage logistics, warehouse, transportation and customer service.
• optimize and coordinate full order cycle.
• negotiate with suppliers, manufacturers, retailers, and customers.
• keep track of quality, quantity, and stock levels
• resolve arising problems and complaints
• plan routes and process shipments