Sarah Ghazy

manage online presence of brands
improve website interface and listing including seo
work to provide prefect UX and UI
track and fine tune digital marketing marketing activities related to branded website

• Research Market and competitors
• Structure Marketing plan and ideally allocate budget based on market intelligence and available opportunities
• Refine marketing plan based on market changes to adopt with variations
• Align with Influences and press to spread news and offers in intelligent style
• Graphic design following brands guidelines
• Conduct photo and video shooting for products and ambience
• Refresh and update operational and marketing collaterals aisle signs, outdoor ads, menus following brand identities
• Create various types of content (selling, engaging, etc.) for Social Media channels
• Run Ads on various channels to share awareness and advertise campaigns
• Optimise E-Commerce channels and reach 3rd parties to extend brands market-share
• Develop brand identities
• Uplift clients experience at outlets by adding smart solutions, and seasonal decoration (Spring, Ramadan, Back to school)

• Build and execute a strategic and comprehensive media plan
• Allocate Marketing budget based on needs and market trends
• Manage public relations.
• Plan and identify opportunities for campaigns, including web, SEO/SEM, email, social media, display advertising and distribution channel.
• Create, direct and supervise all produced content and visuals.
• Build and maintain fruitful relations with partners & sponsors.
• Monitor, update and fine tune active presence online to maximize the appearance of the hotels and restaurants.
• Drive hotel’s channels performance by managing online channels, optimising content and integrating to IHG tools and OTA.
• Research, analyse Internet sales, engage market trends, employ strategies to enhance appearance.
• Bring up new ideas and hire successful trends to develop provided serves & create a unique clients experience.
• Classifying and evaluating new marketing opportunities to increase traffic, monitoring the online presence as well as rate position of immediate competitors.
• Report Online and offline presence of the property as well as measuring ROI.
• Marketing Events, Press conference planning and organising.
• Review internal and external collaterals to making sure to comply with brand standards.
• Assure execution of IHG campaigns correctly and effectively
• Plan and track loyalty program matrices to achieve target of new enrollments

1. Maximize market intelligence.
2. Attend networking functions that support marketing objectives.
3. In charge of the overall Showroom.
4. Business Development.
5. Update, Analyse and report Social Media Channels status.
6. Marketing Planning.
7. Keeping track & updating on the Inventory.
8. Arrange all business Travels.
9. Keeping track of appointments, emails, and meetings.
10. Contribute to team effort by accomplishing related results as needed.
11. Complete projects by coordinating with Suppliers.
12. Prepare work to be accomplished by gathering information and creating a database.