Saransh Bhurat

 Responsible for creating and setting up EBO stores in such a way to amplify complete Lifestyle Shopping Experience for region west territories comprising of Mumbai, Rest of Maharashtra, Gujarat & MP.
Live EBO strength: 110 World of Titan & 37 Fastrack Stores

 KPI’s of this role - Consumer Life Cycle Management, BTL focused Marketing, Handling Events & Promotions, Loyalty program management, Enhancing Shopping experience, Mystery Audits & Brand CSAT performance, Consumer Feedback, Escalation & Retention management

 Stake holdings of this role - Responsible for Repeat Consumer business, Dormant Customer Focus, Sales & Delight enhancement measures, Monitoring Consumer behavioral & shopping analytics, Pre & Post Sales measures, Store enhancement

 Additionally Strong emphasis on Direct Marketing & Communication, Identifying & Celebrating notable events, Driving Customer meets

 Key projects undertaken: Revival & transformation of Concern & Sick stores, Dormancy campaign, Creating Buzz around stores, Non purchasing Customer walkouts, Retail Champs - An initiative for Franchisee & Staff

Notable Accomplishments:
 Recognition in many of the contests & metrics by demonstrating passion for enhancing consumer experience
 Awarded & Recognized for Creative & Innovative ideas for BTL & store promotional marketing

As an Area Retail Manager (from Dec 2012 for 6 months)
Job Assignment:
 Handled EBO comprising of 27 stores worth 120cr across Mumbai for World of Titan network

 KPI’s for driving business - Achieving Store Targets & Growth, ROI & Profitability, Retail Operations, Adhering to Retail Metrics, Franchisee management & Customer Experience

 Adhered to key responsible tasks - Inventory management, Category& Store Business analysis, Commercial Compliances, Merchandise Display & Store Layout, Delivering Tata Signature Experience to Consumers and Performance of key Retail Metrics

 Involved in Analytical & Strategy role - Consumer behavior & shopping pattern, Mystery audits, Loyalty program, Effective Retail promotions & Store celebrations

Notable Accomplishments:
 Sole Highest Revenue generator Nationally for Accessories category. Contribution in pie was 45% by Value

 Responsible for Retail network across Reebok - Flagship stores, Value stores, Mega outlet, Liquidation centers and Shop in Shop format in Mumbai

 Responsible for growing & sustaining overall lifestyle business of Rs 50 cr annually from a worthy product portfolio comprising of - Footwear, Apparels, Personal Care, Sports & fitness equipment’s, Luggage, Eyewear and Accessories

 Responsible for Revenue collections, Franchisee ROI, Store profit centre, Retail customer experience & store expansions

 Responsible for Product forecast & order replenishment, evaluation of demand and supply, visual merchandising, customer needs & behavior of purchase / non - purchase, market trends, tracking key initiatives of competitor, initiating store level BTL activities and promotions

Notable Accomplishments:
 Like to like growth of 35% for straight 2 quarters & EOSS growth of 120% making it as highest ever from Mumbai Region

 Handled complete business portfolio of Retail (Exclusive brand shops), Distribution (Key MBO outlets), Modern trade (LFS) and SME corporate business for assigned territory

 Responsible for managing entire product offering range which included - 3G services, MNP, Prepaid & Postpaid activations, VTS, Data cards, I-phone &Blackberry handset sale & services, DTH, Broadband which sync with Net revenue earning customers, Franchisee ROI, controlling churn, increase in market share, product penetration and positioning

 Responsible for rolling out & initiating end to end set up of brand shops in key segments

 Hands on experience in key roll outs such as Brand re-launch (New Airtel Logo), Apple I-phone 4, Airtel 3G services and Mobile Number Portability in all formats of the business

 Initiated unique turn key projects which resulted in mass highlight - Penetrated Postpaid service thru Distribution & Modern trade channel, HNI cluster attack, Road to Road mapping and DTH Rural distribution

Notable Accomplishments:
 Honored for COO award for Best Territory Business Manager
 Honored for Zonal Business Manager award for Best successful manager for 3 straight quarters for consistent growth of 15% to 40% month on month for 12 months in succession
 Never seen before at Airtel - 5 Mumbai franchisees listed in Top 10 revenue contributors
 Retained Market Leadership Position from No 5 to No 1 in postpaid customer acquisition and brand shops roll out in 12 months’ time

 Dealer appointment & channel management (managing entire activities of Reliance mobile store - ROI, sales & stock, bill payment collection, customer service, secondary & tertiary, escalations, audit) of the defined zone which comprises of COFO and FOFO formats. Handled 3 zones - South, West 1 and West 2 of Mumbai and Modern Trade for the aligned area.

 Generated sales revenue and added subscribers through channels in a target based atmosphere through complete range of wireless products which includes prepaid & postpaid business for CDMA & GSM service, fixed landline phones, mobile handsets, data cards and accessories.

 Handled a team of 10 executives for Corporate & Direct sales.

 Strategized the implementation of sales and marketing plans, strategies, product upgrades at zonal level.

 Solicited complete range of residential and commercial mortgage finance products portfolio.

 Spearheaded for real estate strategic alliance and worked with them closely on mortgage leads and explored business strategically and internationally.

 Ensured total compliance with laid down norms in terms of compliance risk, credit policy, documentation, operational risk and group/ regulatory control standards.

 Liaison with the credit manager and appraisers in order to provide complete and accurate information to facilitate loan approvals.

 Represented the bank in local as well as International hi-profile property events and exhibitions such as Emaar Property Exhibition, International Property Show Dubai and Gitex.