Sara Salah, Brand Manager

Sara Salah

Brand Manager

Fawaz AlHokair Group

Lieu
Arabie Saoudite - Riyad
Éducation
Baccalauréat, Faculty of Art, English Language and Literature Department.
Expérience
20 years, 3 Mois

Partager Mon CV

Empêcher usager


Expériences professionnelles

Total des années d'expérience :20 years, 3 Mois

Brand Manager à Fawaz AlHokair Group
  • Arabie Saoudite
  • Je travaille ici depuis décembre 2017

Responsible for:

• Analyzing how my brands are positioned in the market and crystalize targeted customers insights.
• Taking brands ownership and provide the vision, mission, goals and strategies to match up to.
• Translating brands strategies into brand plans, brand positioning and go-to-market strategies.
• Lead creative development and create motivating stimulus to get targeted population to “take action”.
• Establish performance specifications, cost and price parameters, market applications and sales estimates.
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
• Coach the team and get the best from everyone.
• Monitor market trends, research customer markets and competitors’ activities to identify opportunities and key issues.
• Oversee marketing and advertising activities to ensure consistency with product line strategy
• Monitor merchandise distribution and customers reactions.
• Anticipate bottlenecks.
• Brainstorm new and innovative growth strategies.
• Align the company around the brand’s direction, choices and tactics.
• Communicate with Brands Partner, and send the required reports.
• Buying trips and purchasing merchandise as per market study.
• Following up with Logistic and Merch team to ensure the work run smoothly.
• Ensure that all stores are following brand standards.

Brand Manager à Al Sadhan Holding Company – ISSCO – Riyadh, KSA
  • Arabie Saoudite
  • septembre 2013 à novembre 2017

- Responsible For:

• Leads the Marketing lifecycle process for the brands.
• Defines and helps facilitate master plans for designated properties.
• Works closely with all relevant Marketing departments to integrate marketing mix plans.
• Monitors and advises brand.
• Manages day-to-day progress of product marketing planning and execution.
• Maintains brand integrity across product lines, advertising, and all other internal and external communication as it pertains to assigned brand.
• Collaborates with a wide variety of functional areas such as sales, editorial, marketing, design, and operations to execute specific marketing plans for each assigned title.
• Coordinates and develops marketing, sales, editorial, and financial plans for product line.
Provides financial and marketing justification for acquisitions.
• Conducts market research and identifies and tracks market trends in company’s industry.
• Produces competitive analysis materials comparing product with its key competitors.
• Participate in key sales and marketing presentations as necessary.
• Develops monthly and quarterly reports for management.
• Support the development of brand strategies across the organization.
• Aid in developing brand identity and related positioning and messaging to help inform the creative process.
• Develop and execute creative in support of the brands and related products.
• Manage the day-to-day activities associated to all marketing efforts, including, project management, creative development, cross-functional implementation, campaign tracking and reporting as necessary.
• Assist in monitoring brand health metrics and support the development of new brand tracking across businesses.
• Assist with financial projections and budgeting process.
• Manage budgets and financial related to marketing campaigns.
• Analyzes customer’s trends and information, and categories to help identify product categories to enter as future sources of growth.

Operation Manager & Fashion Buyer à Abdurrahman Alsayed Holding Company - Kaza Moda Company
  • Arabie Saoudite - Riyad
  • avril 2010 à juillet 2012

Abdurrahman Alsayed Holding Company - Kaza Moda Company - Riyadh, KSA
Operation Manager & Fashion Buyer April 2010 Till present
-Reporting to COB & General Manager
-Responsible For: • Coordinating the operations of the company with the public and private sector organizations.
• Formulating and implementing policies, procedures and organizational structure.
• Finding and developing the company business plan for and implementing all related activities gradually.
• Monitoring the availability and flow of personnel as well as hiring, motivating and assigning teams to branches.
• Coordinating and conferring with professional staff to resolve operating problems and difficulties.
• Providing advices, guidance to subordinates, executives, and managers toward their professional development.
• Establishing and opening new boutiques for retail department.
• Maintaining, improving and growing the day-to-day boutiques performance.
• Creating and developing training programs to improve all branches and retail staff.
• Buying Trips in other words purchasing merchandise for our boutiques.
• Contacting the vendors concerning buying appointments, merchandise ( items to re ordered, length modification), documents requested by our forwarder, advertising material, etc
• Introducing new brands to the company in order to deal with for the Multi Brand Boutique.
• Searching always for new high end brands that suits our market for mono brand boutiques.
• Following up with our Visual regarding display.
• Providing the staff with look books & info concerning any new collection.
• Following up Sales Through Manger Report from: ( ICG)
• Implementing ways to push up the Sales by using layaways or LOANS & trying to move the old stock as well through outlet events.
• Coordinating with the receiving Department for any arrival or new merchandise.

Executive Assistant to GM à Abdurrahman Alsayed Holding Company - Kaza Moda Company
  • Arabie Saoudite - Riyad
  • avril 2009 à avril 2010

Abdurrahman Alsayed Holding Company - Kaza Moda Company - Riyadh, KSA
Executive Assistant to GM April 2009 Till April 2010
-Reporting to General Manager
-Responsible For: • Managing and maintaining Executive Management necessities.
• Performing administrative work for the Executive committee and the Board of Directors.
• Managing General Manager Office.
• Classifying files & projects.
• Communicating and following up with special parties, including strategic investors and executives and high ranking officers of sister companies at local and international levels.
• Ensuring proper business cases Execution and keeping neat reviews of them for later presentations and implementations.
• Carrying out specific research.
• Assisting in developing company procedure and policies.

• Gather information related to key issues by collaborating with various levels of management.
• Help with product availability, customer-service and quality control related issues
• Offered total administrative support to the managers. Controller of Finance and direct reports.
• Organized details of agendas, meetings, itineraries, travel arrangements, booking and expense reports.

Executive Assistant to Chief Executive Officer à Imar, Urban Consultant
  • Arabie Saoudite - Riyad
  • mars 2007 à mars 2009

Imar, Urban Consultant - Riyadh, KSA.
March 2007 - Till: March 2009
-Reporting to CEO
-Responsible For: • Handling the overall CEO office administration management and coordinating various office services and activities.
• Scheduling appointments, meetings and conferences for CEO.
• Booking calendars for the reporting manager and scheduling of CEO appointments and meetings.
• Maintaining the data shared between different companies, by filing and recording the information accordingly (as hard copies and electronic filing system)
• Answering phones, and providing necessary information to the individual company managers, or other stake holders.
• Attending meetings and official events and when required and preparing minutes of meeting for future reference.
• Ensuring the authenticity of office policies and procedures and supervising support staff.
• Receives, records and files incoming documents, mail and other communications addressed to CEO.
• Records and dispatches office documents as per approved office procedures and practices.
• Receiving visitors and corporate guests and making sure that hospitality is provided as required.
• Ensures confidentiality of office files, records, documents and databases handled.
• Requests for office supplies following approved office procedures and practices.
• Follows up on routine and/or special reports as well as other activities, as required.
• Performs any other related duties as required.

Customer Services Representative à Xceed Contact Center, X-BOX Account (Smart Village) - Cairo, Egypt
  • Egypte - Le Caire
  • janvier 2006 à février 2007

• Answer phones and respond to customer requests.
• Sell product and place customer orders in computer system.
• Provide customers with product and service information.
• Up sell products and services.
• Transfer customer calls to appropriate staff.
• Identify, research, and resolve customer issues using the computer system.
• Follow-up on customer inquires not immediately resolved.
• Complete call logs and reports.
• Research billing issues.
• Research misapplied payments.
• Recognize, document and alert the supervisor of trends in customer calls.
• Recommend process improvements.

Executive Secretary à CADO (Contracting & Commercial Development) - Branch of Al-Mohaisen Sons Holding Co. - Riyadh, KSA.
  • Arabie Saoudite - Riyad
  • avril 2005 à décembre 2005

Executive Secretary April 2005 - Till: December 2005
-Reporting to CEO
-Responsible For: • Receive, direct and relay telephone messages and fax messages.
• Direct the general public to the appropriate staff member.
• Maintain the general filing system and file all correspondence.
• Assist in the planning and preparation of meetings, conferences and conference
telephone calls.
• Make preparations for Band Council and committee meetings.
• Maintain an adequate inventory of office supplies.
• Respond to public inquiries.
• Provide word-processing and secretarial support.
• Type confidential documents on a word processing system.
• Assist the Chief and Administrator as requested.
• Provide administrative services for the CEO.

Receptionists and Customer Service Advisor à Kit Education Center - Cairo, Egypt.
  • Egypte - Le Caire
  • mars 2002 à avril 2004

-Reporting to Customer Service Supervisor
-Responsible For:
• Handling enquiries.
• Answering incoming calls.
• Offering customers products and services.
• Performing administrative functions.
• Updating client accounts.
• Processing customer correspondence.

Éducation

Baccalauréat, Faculty of Art, English Language and Literature Department.
  • à Arab Open University
  • janvier 2007

• Preparing Master Degree in Modern English & Linguistics at Arab Open University - Riyadh branch. • Graduated from AOU (Arab Open University), Faculty of Art, English Language and Literature Department. With First Class Honors - Alumni 2007 - Cairo branch.

Specialties & Skills

Executive Assitant Personnal Assistant
secretary and office adminstration skills
Routine office work typing filing scanning etc.
MS Office Powerpoint Outlook filing & archiving
I have 2 years Operation in charge experience
ANSWERING PHONES
EXECUTIVE ASSISTANT
OFFICE ADMINISTRATION
OFFICE SUPPLIES
SCHEDULING
key account management
merchandising
market research
wholesale
negotiation
marketing management
operation
operations management
marketing

Langues

Anglais
Expert

Formation et Diplômes

Auto CAD 2000 (Formation)
Institut de formation:
IBM World Trade corporation – Egypt Branch
Date de la formation:
June 2003
General English Course. (Formation)
Institut de formation:
American University in Cairo
Date de la formation:
March 2002
Electronic Secretarial & Office Management (Formation)
Institut de formation:
Third Vision Center Riyadh
Date de la formation:
April 2011
3D Max Advanced (Formation)
Institut de formation:
IBM World Trade corporation – Egypt Branch
Date de la formation:
September 2003
ADOBE Photo Shop 6 (Formation)
Institut de formation:
IBM World Trade corporation – Egypt Branch
Date de la formation:
July 2003
ADOBE Premiere 6 (Formation)
Institut de formation:
IBM World Trade corporation – Egypt Branch
Date de la formation:
August 2003
Macromedia Director 8.5 (Formation)
Institut de formation:
IBM World Trade corporation – Egypt Branch
Date de la formation:
October 2003
English Conversation Course. (Formation)
Institut de formation:
American University in Cairo
Date de la formation:
July 2002
Five Levels of English Conversation (Formation)
Institut de formation:
New Horizon Education Center
Date de la formation:
April 2007
Macromedia Director 8.5 (Formation)
Institut de formation:
IBM World Trade corporation – Egypt Branch
Date de la formation:
October 2003
Professional Diploma in Secretary. (Formation)
Institut de formation:
YAT Education Center
Date de la formation:
June 2001
Macromedia Flash (Formation)
Institut de formation:
IBM World Trade corporation – Egypt Branch
Date de la formation:
August 2003
3D Max Fundamentals (Formation)
Institut de formation:
IBM World Trade corporation – Egypt Branch
Date de la formation:
September 2003