Sarfraj Rafiullah

Overseeing the operations of the Flagship store & ecommerce business, with annual
turnover of QR 16 Million
Developing strategic plans to improve the commercial performance of the store
Product management, including ordering, receiving, prices changes, damage and
returns
Shrinkage control & loss prevention as per the organization norms
Increase customer data base & NPS through effective customer service and customer
engagement activities
Space optimization with correct stock across all the depts & categories
Managed multiple stores during Regional managers absence
Preparation and submission of financial and commercial reports
Planning of BTL marketing activities for the store
Team development, facilitation staff training & development
Monitor competition activities and propose appropriate responses
Manage inbound deliveries, ensuring that products are correctly received, sorted, and
stored properly
Perform regular inventory checks and audits to ensure stock accuracy and reduce
discrepancies
Collaborate with external suppliers, delivery companies, and logistics providers to
manage product deliveries and ensure the warehouse is stocked as needed

Managed daily store & warehouse operations, ensuring smooth functioning and high
efficiency
Maintained inventory control, reducing stock losses and optimizing stock levels
Ensured adherence to brand guidelines, visual merchandising, and promotional
strategies
Monitored KPIs, sales reports, and financial performance to optimize operations
Managed vendor relationships, logistics, and supply chain efficiency
Highest LFL growth in sale (21%) in cluster for Nov 2019 & Jan 2020 (26%)
Achieved 92% in stores first corporate Audit
Increased market share of max fashion from 25% to 32%
Deployed 3 New national brand in store, JP, FM & Aurelia
Shrinkage Reduced from 0.3% to 0.06%
Saved 0.5 Million Rupees of company by taking free marketing support from mall
management
Oversaw operations for 2 stores, optimizing business performance across multiple
locations
Devised and executed innovative strategies to enhance customer service, drive sales,
and boost profitability, alongside targeted marketing programs
Crafted and managed the annual budget, analyzing variances and initiating corrective
actions to ensure financial health
Maximized sales and profitability by ensuring effective merchandising of products
and displays
Maintained optimal inventory levels through strategic purchasing plans and robust
supplier relationships to support sales goals
Established efficient warehouse operations systems, streamlining product handling
and shipping processes
Implemented comprehensive loss prevention strategies to safeguard company assets
and minimize shrinkage
Led a diverse, multinational team, cultivating a high-performance and inclusive
culture
Mentored store managers and department heads, creating valuable leadership pipelines
Achieved record-breaking daily sales of $85K in November 2015 at a new store
launch in the region

Lead daily store operations of Supermarket, & Hypermarket consists Fashion,
FMCG, General merchandise with exceptional customer service to maintain
organizations reputation for excellence
Optimize stock management through precise monitoring and proactive ordering,
guaranteeing constant availability to meet customer demands
Implement effective stock rotation strategies using FIFO principles to minimize
spoilage and waste
Collaborate with procurement to accurately forecast demand, leveraging insights from
seasonal trends and promotions
Uphold stringent food safety and hygiene standards, ensuring compliance with safety
protocols and best practices
Ensure adherence to health regulations, particularly in temperature control, sanitation,
and pest management
Train and empower staff on optimal food handling, storage, and equipment operation
to maintain high operational standards
Analyze waste patterns to refine ordering and display strategies, successfully
implementing markdowns to enhance profitability
Consistently achieve high scores in STAR audits, averaging 90%
Attain outstanding annual inventory results with a score of 0.3%, and maintain a 95%
average in Food Safety Audits

 Overseeing the Receiving Department activities comprising receiving of entire stocks that comes through the Dc & Dsd.
 Resolving customer’s queries; supervising back office operations on daily basis thus adhering the processes.
 Maintaining work on all the concerned Wal Mart Reports.
 Putting and monitoring international standard techniques in sales and marketing through effective customer interface, accurate gauging of customer requirements and demand trends and high impact salesmanship and marketing strategies.
 Carrying responsibility of target achievement by driving revenue growth as well as sales volume.
 Planning of the merchandise for the store keeping in mind the Gross Margins and latest trends.
 Looking after the store’s internal and external marketing include vendor development printing leaflets & other offers time to time.
 Ensuring the proper delivery of the selected during purchasing by the category for the seasons autumn winter/spring summer range.
 Regular review of Business and workout strategies on week basis to increase Cash memo size and quantities and improve Stock turns
 Coordinate with marketing for implementation of marketing strategies and space management analyze, space allocation category and subcategory wise with respect to the sales generated, stock capacity and seasons.
 Plan and ensure implementation of visual merchandising strategies to communicate the desired image and product story and facilitate sales of merchandise.
 Implementing loss and prevention procedures to minimal shrinkages.
 Provide accurate and timely information & figures pertaining to sales and industry in the store for sales forecasting, budgeting, planning and competitive analysis.
 Observing and collecting information about competitor’s strategies and plan as well as analyzing the same to obtain crucial inputs for the company’s strategic planning process.
 Have to ensure proper delivery of knowledge management system to all the associates/new joiners.
 Recruitment of staff on timely basis, keeping the attrition rate low.
 Following company procedures and processes to maintain security of stock, customer records and cash handling.

Streamlined customer exchanges and deliveries at customer service desk, enhancing
customer satisfaction
Delivered insightful reports on high-demand items to department manager, driving
sales strategies
Executed effective merchandise management through stock analysis and compelling
visual merchandising
Performed efficient cashiering and regular inventory tagging, ensuring operational
accuracy