Sarfraz Muhammad

 Executing corporate farming & management of high value forages, i.e., Alfalfa, Rhodes Grass, Corn for silage/grain, Cotton and Oilseeds crops targeting export value chain using Precision Farming Techniques.
 Achieving best quality yields per acre basis, minimizing crop production expenses, efficient supply chain management of complete farming business and adopting best agronomic practices.
 Working on smart agriculture technologies for effective monitoring of crop operations, mitigating climatic risks, taking key decisions from sowing to harvest / post-harvest operations.
 Developing and implementing business plans for new land development projects to convert cultivable waste into valuable agriculture business ventures.

Agri-Business & Farms Manager- Punjab Group of Colleges May 2019-todate
Key Assignments/Major Achievements:
•Development of Punjab Agri Farms Located at Lahore (650 Acres) and Kasur (1000 Acres) into sustained profitable ventures of Field Crops Production, Greenhouse vegetables, Dairy and Fish farming.
•Leading Teams of Agri. & Horticulture Professionals towards profitable business units through impactful land utilization, scheduled crop rotation and implementing Best Agronomic Practices.
•Leading procurement of All Agri. Inputs to achieve quality ingredients and marketing of Quality Farm Produce to various food processors as trustful supplier.
•Contract Farming with various Seed companies of Pakistan for seed multiplication

Key Assignments/Major Achievements:
•Implemented Hi-Tech Modern Farming Agenda on more than 200 Acres for Modern Vegetables Farming from Seed Selection, Nursery raising and Crop production.
•Team leader for fabrication, installation and operations for 25 Hectares Fully Automatic Greenhouse Project by Guney Seracilik Turkey to Grow food safe vegetables and fruits in Pakistan.
•Managed Supply Chain of fresh vegetables to leading Pakistani Vegetables markets and steps taken to reach potential export markets and on shelf marketing in super markets of Pakistan

Key Assignments/Major Achievements:
•Successfully developed crop development plan related to Sarsabz Nitrophos and Sarsabz CAN in close contact with farmers across Bahawalpur region.
•Development of Crop Agronomic Knowledge, Presentations and Brochures for Promoting Sales of Pakarab Brands i.e., Nitrophos, CAN and Urea.
•Strategic Crop planning of Bahawalpur Region for Phosphates and Nitrogenous fertilizer industry based upon Seasonal Crop estimates and sowing timelines.
Sales &

Major Achievements:
•Planning, Management and Execution of Market Development Activities like Crop Seminars, Workshops, Farmer meetings, Crop Demos and Field days, Agri. & Sugar Mills Staff Training Programs etc. according to the Product Marketing Plans to achieve sales volumes.
•Successfully achieved Marketing plan for Zarkhez (NPK) fertilizers through joint efforts with Habib Sugar Mills Nawabshah and marketed Zarkhez directly to Habib/Al-Noor/Sanghar Sugar Mills Farms