Sari Matar

• Developed and executed strategic marketing
initiatives, increasing brand awareness by 50% in
targeted demographics.
• Led a high-impact influencer marketing
campaign, resulting in a 60% boost in social media
engagement.
• Managed integrated marketing campaigns
across PR, digital, and event marketing, increasing
overall effectiveness by 30%.
• Conducted in-depth market research,
identifying new growth opportunities that led to
the successful launch of two new product lines.
• Directed the redesign of the company
website, enhancing user experience and increasing
web traffic by 20%.

• Successfully led store operations, achieving
130% of the sales target in 2014 and ranking 5th in
the Middle East region in 2015.
• Spearheaded customer acquisition, retention,
and cross-selling strategies to maximize
profitability.
• Optimized day-to-day operations, enhancing
efficiency and introducing new strategies to senior
management.
• Completed the LEAD Fundamentals Program,
focusing on leadership and operational excellence.

​•​Successfully led store operations, achieving 130% of the sales target in 2014 and ranking 5th in the Middle East region in 2015.
​•​Spearheaded customer acquisition, retention, and cross-selling strategies to maximize profitability.
​•​Optimized day-to-day operations, enhancing efficiency and introducing new strategies to senior management.
​•​Completed the LEAD Fundamentals Program, focusing on leadership and operational excellence.

• Assisted in managing sales processes,
maintaining strong customer relationships, and
training sales staff.
• Supervised a team of 20 sales professionals,
ensuring top-tier customer service and sales
performance.
• Managed inventory, cash controls, and
promotional activities to drive in-store sales.
• Developed and executed direct mail
campaigns, significantly impacting sales growth.

• Implemented sales strategies to surpass
targets and maximize revenue.
• Managed daily branch operations, including
cashier controls, inventory management, and
customer service.
• Handled customer concerns efficiently,
ensuring high satisfaction levels.