Head of Mraketing Saudi Arabia
Cisco Systems
مجموع سنوات الخبرة :18 years, 3 أشهر
Achievements & Responsibilities:
Responsible for overall country marketing strategies, overseeing the day to day marketing activities. Created a new communication library that blends with Saudi culture. Repositioned Cisco products to more solution based communication v.s. technical. Created a social media platform for Cisco Saudi, defined Cisco Saudi’s position in the market as an innovative brand working on things that matter. Transformed the flagship event Cisco Connect and the Largest IT event in KSA from technical showcase to an innovative, edutainment and futuristic look and feel that blends with the Saudi Arabia 2030 vision
Achievements & Responsibilities:
Responsible for managing the brands for milk, yoghurt and that includes product P&L, agencies, Creative, Media Buying, BTL agencies, Retail Audit, Research. Repositioned and re-launched family size yoghurt, Rebranded Nadec yoghurt packaging Increased top of mind awareness for milk and yoghurt.
Achievements & Responsibilities:
Launched the first unsecured loan campaign in KSA which led to ENBD to become the market leader in unsecured loans in less than six months.
Enhanced Riyadh branch branding.
Establish a marketing research department.
Managing the media: ATL and BTL.
Achievements & Responsibilities:
Assisted in launching (Mafy Danao) campaign.
Assisted in the brand strategic planning for juices and flavored yoghurt.
Deep consumer understanding for each category ( Using Usage & Attitude Market research ).
ControControlling the media : ATL and BTL.
Managing agencies: Creative, Media Buying, BTL agencies, Retail Audit, and Research.
Conducted a repositioning project on kids flavored yoghurt.
GPA 2.78