Assistant Manager - Referral Marketing & Sales
Mahindra Holidays & Resort Limited
Total years of experience :14 years, 8 Months
• Developing marketing plan and sales plan (PAN India & Dubai)Segmentation & Targeting members for various marketing activities. Planning and executing BTL activities for lead generation
• Analytics - Periodic analytics identifying factors affecting member behavior towards Referral Program and social media analytics
• Social media marketing -Planning and executing monthly and quarterly marketing plan for social Media sites, Developing communication strategy online and offline, developing creatives for referral program, content management, maximizing reach to Target audience and executing campaigns as per brand standard. Developing communication strategy of App & Content management on Website - including notification, space utilisation, maximising visual impact online and app.
• Email and sms campaigns - Planning monthly calendar for email and SMS campaigns, making creative briefs and developing EDMs Identifying the target customer’s/members for email and sms marketing. Coordinating with internal and external stakeholders to execute the same.
Member relationship management: Building relationship with members and complaint resolutions related to HFRP, Offering member gifts on festive occasion to all members
• Sales Team performance analysis and sales support: Supporting sales team with necessary sales tools, script writing, internal promotional schemes, sales training, performance analysis every month and every year.
• Vendor management - Coordinating with vendor for marketing collaterals, Gifts for members, coordinating start to end process for procurement of gifts, branding, dispatching it to branches
• MIS : Tracking and analyzing sales report compromising of Resort HFRP, Branch reports, Online Leads report, Sales analytics - SE activation and Growth analysis.
• Involved in, marketing research, data analysis, proposal writing and questionnaire design.
• Carrying out surveys of consumers and managers in chose company
• Designing and developing research questionnaires
• Collecting Primary data, secondary data from internet, published articles and journals.
• Compiling information from a wide variety of sources and then interpreting and presenting it.
• Accurately monitoring investigating and analyzing all statistical information.
• Collating and analyzing quality statistical data,
• Professionally presenting information, reports and recommendation
• Developing and executing marketing activities.
• Interacting with consumers for Testimonials & Feedback for client.
• Daily updates on Social Media sites for associated client
• Content writing for the clients.
• Developing training modules for online courses and seminars.
• Meeting daily with customers identifying what their needs are
• Conducting customer survey to improve customer shopping experience and to conduct future promotions
• An efficient team player in conducting customer research, data analysis and future recommendations.
• Interacting with customers for feedback on service, staff, product offerings and store experience.
• Merchandising stock and reorganizing layout to attract new customers and to increase sales.
• Responsible for seasonal merchandising, brand displays and price displays.
• Hosting in store promotion events like, health and fitness campaign, Easter campaigns (designing eggs), Christmas promotions, etc.
• Responsible in dealing with customer complaints & dealing with customer refunds.
• Keeping up to date with special promotions and putting up displays.
• Mainly responsible to plan, implement and execute marketing activities for iStore for Apple products.
• Assisted marketing team with all marketing activities for Reliance Digital Stores that includes, new store launch, ATL & BTL.
• Strategic Planning for underperforming stores and supporting Sales staff.
• Working with Social media agency for Company’s SEO, SEM and quarterly plans for social media marketing.
• Coordinating with vendor/marketing agencies to execute marketing campaigns
• Executing email campaigns and SMS campaigns for new product launch and exciting offers from Apple.
• Managing social media activities for branding and engaging in customer relationship on Facebook, twitter, Pinterest etc.
• Only person to handle and manage online brand reputation for Reliance Digital Stores and converting negative comments in to positive.
• Managing CRM for any customer complaints and ensuring to solve in less than 24 hours.
• Coordinating and communicating with other departments for promotion offers to enrol in Stores through the system.
• Operating SAP (Promotions) to execute offers in POS and ensuring smooth sales and promotions instore POS across PAN India in all days including public and bank holidays.
• Coordinating with AC Neilson to carry out effective research & intelligence into competitor products and other trends.
• Identifying, Planning & executing marketing campaigns for clients to promote their product, services and brand across UK. Attended regular meetings and reviewed the progress of work and services.
• Responsible for maintaining relationship with corporate clients (Telecom & FMCG) and developing business.
• Leading a big team of 5 Team Leaders, 50 Sales executives and 5 merchandisers.
• Monitored Client’s requirements and to ensure quality and professional delivery of services to our corporate clients.
• Oversee/Supervise regular updates on Social Media.
• Successfully done the SMS Campaign and Email Campaigns.
• Supporting Sales staff and ensuring the sales targets were met by Team Leaders & Sales executives.
• Proper Visual Merchandising and allocation of Promotional materials at Retail Stores/vendors associated with the company.
• Recruiting the staff as per client’s requirement and responsible for on-boarding, sales training and product training.
• Evaluating team performance and suggest for appraisal.
• Travel and logistics for management for employees and others and handling other administrative functions as assigned.
• Acquiring vendors to sell personal loan and credit cards and also to lead a direct sales team to achieve the targets.
• Analysing customer’s credit worthiness and supporting with relevant documents to process efficiently.
• Ensuring the loan is processed on time and providing quality customer service.
• Coordinating with other line managers and credit team to solve any issues during the loan sanction process and disbursement.
• Planning and organizing the promotional activities to get more customers and fulfilling the leads generated through CRM system.
• Providing training and support to Sales force and motivating them.
• Responsible to conduct training business partners and sales staff
Marketing communication, International marketing & Marketing strategy. Completed dissertation on “impact of emotional labor on customer relationship with bank”.
MBA in Marketing, subjects included were Strategy & Marketing management, Financial management, Organizational behaviour, Human Resource Management etc. Completed projects on marketing research in B2B market.
Bachelor of Management Studies specialized in Marketing, subjects included Marketing management, Financial management, Human Resources management etc.
