Chief Financial Officer CFO - Primary Care
Aster DM Healthcare
Total years of experience :23 years, 11 Months
Key Profile:
Responsible for Business and Strategic Financial Management of 200+ Clinics, Retail Pharmacies and Labs with Ecommerce
• Drive Primary Care business with vertical CEO - 50% of the overall group
• Boost business opportunities through identification of new revenue streams, maximization of capacity utilization
• Vertical P&L responsibility with end-to-end Finance and Accounts operations, functional KPIs and team development
• Lead performance measurement, ROI based and potential driven asset allocation for the sub-units
• Collaborate with Group management and external stakeholders for smooth commercial operations
Key Highlights:
• Successfully integrated intra-vertical functions into a Single consolidated vertical Finance team
• Initiated cost saving measures through non-core task offshoring and process automation
• Doctor utilization and Staff optimization across Units
• Brought down Days Sales Outstanding
Key Profile:
Chiefly responsible for Finance Management, driving Marketing operations, data analytics and reporting
• Manage Global Marketing Finance function facilitating strategy and planning, ensuring that KPIs are followed across the markets by partnering closely with the senior stakeholders (CFO, CMO) as part of the CFO’s Controllers team.
• Drive the Operational Excellence in the Financial & Accounting area, by supporting a cross functional team and implementation of Global Finance initiatives, maintaining high compliance standards
• Assist the Senior Management by providing Financial Analysis, insights and recommendations on all elements of marketing mix, market expansion and growth strategy.
• Work closely with IT to increase automation in the financial and accounting processes.
• Manage the overall marketing planning and operations framework for the new Start-Up, drive return on investment philosophy across the marketing function
• Work with Brand Licensor and Technology Partners like Nokia in aligning brand and marketing activities, collaboration and reporting.
Key Highlights:
• Instrumental in best utilization of the Marketing Investments and Resources ~ 10% of topline.
• Successfully led, developed and coached the Global and Local Marketing finance team along with establishing Marketing Finance function and processes (planning, control, reporting)
Key Profile:
Efficiently managed Business Analytics, Sales Forecasting & Planning, Capital Expenditure, Product Costing, Inventory Control, Customer Interface, Credit Management and Cost savings.
• Managed Sales Planning, Sales Target Setting, and Performance Management across MENA Area (18 countries)
• Managed Area Sales and Gross Margin optimization with financial evaluation of opportunities and risks
• Managed Customer interface, Channel Inventory control and Credit Management
• Successfully implemented Sales Terms and Conditions (T&C), Pricing policies and processes
• Responsible for Capital expenditure investment planning, budgeting and business cases
• Managed Product Costing, Inventory planning and controlling in Nokia’s biggest Factory
• Functioned as the Project Core Team member: Factory set-up, Expansion, Self-Billing Invoice, Kaizen, Six Sigma
Key Highlights:
• Played an important role in Nokia's biggest Factory’s construction CapEx. of $200m
• Instrumental in leading the lowest Product Cost production among 10 Factories
• Significantly reduced carrying costs and obsolescence risks @ 30%
• Played a key role in achieving 5% of topline cost saving through best in class Sales planning
• Successfully reduced Accounts Receivable by 5 days and credit risk through collaterals
Key Profile:
• Managed overall Country Financial Planning and Analysis with the Country Management
• Supported Asset Allocation and drove ROI philosophy with financial target achievements
• Ensured budgetary control and optimization of Marketing Investments
• Customer interface with Credit Management responsibility
Key Highlights:
• Spear-headed SAP R/3 ERP implementation as part of core team across all the units in the country
• Implemented Cognos (Adaytum) planning tool for business planning and simulations
• Assisted in preparation of the company’s Annual Report
Established A/R Function, Billing system and Revenue Recognition
Developed Business processes with control checks and audit testing•
Interface between Global Audit and the country functional departments•
Strategic Financial Management
Financial Accounting, Auditing, Taxation
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