Saumya Srivastava

• Conducted market research and competitor gap analysis to identify underserved segments and inform roadmap
priorities for EMI and payment products.
• Led a cross-functional product pod comprising Product, Business Analysis and Delivery resources to execute roadmap
initiatives end-to-end.
• Drove distribution partner onboarding and merchant activation, enabling 1, 000+ merchants across the Consumer
Durable EMI ecosystem.
• Managed the Oracle Unity X CDP platform to curate and segment customer data, and executed targeted campaigns
that drove customer engagement and conversion. Owned product management for two consumer-facing mobile apps: the Insurance Marketplace app (policy discovery,
offers/promotions, document access, cross-sell) and the Bajaj 3-in-1 Marketplace app (EMI-card-based Consumer
Durable shopping platform). Curated seasonal offers and product placement on the 3-in-1 Marketplace app (e.g., festive-season discounts on TVs,
fridges, ACs) and improved Add-to-Cart → Checkout conversion by 10%.
• Owned day-to-day app health and journey performance — validating transaction flows, payment gateway functioning,
EMI wallet balance accuracy, and offers/promotions display — while continuously optimizing user funnels.
• Tracked and reported product KPIs — GMV, transaction volume, conversion rate, MDR, EMI transaction time, campaign
ROI, CSAT and NPS — to guide prioritization and measure success.

• Managed customer acquisition and retention initiatives across insurance and financial products, supporting product
and funnel strategy.
• Performed requirements gathering, data analysis and reporting to inform product and marketing decisions.
• Generated approximately 400K leads monthly, contributing to revenue and commission growth.
• Improved email click-to-open rate (CTOR) by 5% through customer behavior analysis and journey/funnel optimization.
• Ran A/B creative testing — piloting two campaign variants on a 10K customer sample (5K/5K split) — to identify the
top-performing creative before scaling to full campaigns of 50K+ customers.
• Partnered closely with Product, Marketing and Technology teams to define requirements and enhance customer
engagement and conversion funnels.

• Conducted User Acceptance Testing (UAT) on content packages prior to final rollout to ensure platform and content
quality.
• Managed client relationships and assessment module requirements, partnering with Subject Mater Experts (SMEs) to
validate module design and content.
• Supervised exam takers through practical and theory assessments, finalized scores, and uploaded results to the online
candidate portal.
• Handled customer queries and individually responded to app store reviews, resolving candidate concerns and
improving user experience.