Commercial and Marketing Executive
Chalhoub Group
Total years of experience :16 years, 3 Months
• Responsible for developing the network and turnover of my assigned brands throughout the Middle East
• Prepare the yearly budgets and analyze annual ‘sell in’ and ‘sell through’
• Prepare the seasonal collection presentations for the buyers and organize the buying appointments
• Conduct regional market visits and store staff training in order to maximize brand sales performance according to country specific strategies and plans
• Involved in all aspects of marketing from planning, advertising, promotions, PR as well as product development and research
• Prepare the yearly marketing plan and ensure the implementation of all global guidelines
• Follow up on the maintenance of the in store merchandising
• Work closely with clients and Account Manager to plan and implement PR tactics
• Utilize online marketing and social media tools effectively to build brand online character
• Attended workshop sessions addressing social media and online marketing
• Daily activities include social media monitoring, research, writing, planning, media relations and reporting
• Helped the agency conduct research on various topics providing insight on the regions quest adapting to an online digital world.
• Handled two stands in Abu Dhabi Marina Mall where I was responsible for the ticket sales for the ADFC (Abu Dhabi Fighting Championship)
• Managed the staff working on the stands
Helpen manage promotion booths for several events including:
The Ed Hardy Fashion Show
The 2008 Dubai Bike Show
Gitex 2009
Other promotions introducing new products in malls
My tasks and responsibilities focused on
1. Examining and developing client public relation business strategies and given valuable solution based program recommendations.
2. Drafting and writing up press releases for client events and latest news.
3. Achieving business goals by working in a team-oriented environment.
4. Translating press releases and documents from English to Arabic in an appropriate manner.
5. Presenting exceptional research to my superiors to help develop plans for clients within a given deadline.
