Assistant Manager, Marketing (Online)
bhane.com - SMA Softech Pvt. Ltd
Total years of experience :2 years, 5 Months
• Strategic Plan for Branding, Communication and Lead Generation (CPA Networks, Affiliates)
• Research for Bid management, optimization of PPC Campaigns based on PPCSE
• Planning for various payment terms
• Planning and preparing for e-Magazine for branding and current trends sync with bhane
• Preparing for ‘Style Statement’ for e-Mag for more user involvement and unique experience
• Creating new keyword search terms and ad copy (Research on Commission Junction, Click Bank)
• E-mail marketing (Opt-Intelligence) plan and Planning for Affiliate Marketing (CB, CJ)
• Research for ads through ad networks (CPV, CPS, CPM, PPC, CPA)
• Implementing and monitoring A-B split tests around landing pages
• Tracking on-site conversion performance via Google Analytics and other tools
• Improving search traffic, page rank, conversion, site performance, overall User experience
• On-site and off-site optimization for better/higher PR (Global Link Popularity)
• Website optimization and Landing Page Optimization (On-site)
• Marketing strategy for effective backlinks from authorized sites and Directory Submission (off-site)
• Social Media Campaigns plan and customer engagement plans through Social Media Platforms
• Planning for Personalization, Participation and Peer-to-peer for Customer Engagement
• Retargeting based on customer interaction and search
Freelance consulting for Garment Manufacturers for fashion forecasting and demand forecasting
• Analysing the existing process and system, and customization & implementation of ERP System
• Training to the End Users in the Plant and define the responsibilities and restrictions
• Planning and order processing according to available capacity and execution of the order
• Collection of Customer Master, Material Master, Costing of Finished Goods information
• Facilitating Finished goods inventory shipment by Delivery Challan & Billing
• Efficiency report analysis and generating of Managerial Report
• Identified & Corrected a value difference of 12 lakhs INR between SAP and Tally
• Successfully trained the users and developed training manual
Retail Management Strategy, Brand Management, Consumer Behaviour, Customer Relationship Management, Integrated Marketing Communication, Advertising Workshop by Lowe Lintas, Business Analytics, Qualitative Marketing Research, Sales and Distribution Management, Services Marketing, Sports Marketing, Competing through Business Models, Competing through Capabilities, New Product Development, Strategic Safari with C.K. Prahlad, Supply Chain Management, Operation Strategy, Project Management