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Sayuj Kuruvakatte, Sales Executive – FMCG & HoReCa

Sayuj Kuruvakatte

Sales Executive – FMCG & HoReCa·T. Choithram & Sons LLC

United Arab Emirates

Master's degree, Finance

Work experience

Total years of experience: 4 years, 8 months

Sales Executive – FMCG & HoReCa

December 2023 - Present

T. Choithram & Sons LLC

Dubai, United Arab Emirates

December 2023 - Present

- Drove consistent 15-20% month-over-month revenue growth across a territory of 20+ retail and HoReCa accounts
through proactive upselling, cross-selling, and new product introductions.
- Managed the full B2B sales cycle — lead identification, cold outreach, order booking, deal closing, and post-sale
account servicing — maintaining a healthy and active pipeline.
- Expanded product distribution by securing new outlet listings and increasing shelf space across key accounts, growing
brand presence across the assigned territory.
- Built and maintained strong relationships with purchasing officers, store managers, and category buyers, resulting in
repeat orders, higher order values, and reduced churn.
- Worked closely with the trade marketing team to execute in-store promotions, brand displays, and product launch
activations, improving product visibility and sales velocity.
- Ensured full compliance with display standards and shelf arrangements across all outlets, maximising on-shelf brand
presence.
- Conducted regular market visits and competitor monitoring to spot new business opportunities, track pricing shifts, and
share timely insights with the sales manager.
- Maintained accurate CRM records, daily visit reports, and weekly sales forecasts to support effective territory planning
and pipeline tracking.
- Managed stock rotation, near-expiry products, and replenishment cycles to eliminate stockouts, reduce wastage, and
maintain high customer satisfaction.

Company industry:
Retail & Wholesale
Job role:
Sales

Sales Coordinator

September 2021 - September 2023

The Silvertips Hotel

Munnar, India

September 2021 - September 2023

- Coordinated and closed B2B & B2C sales of hotel packages, banquet bookings, and premium room upgrades,
contributing directly to monthly occupancy and revenue targets.
- Prospected and followed up with corporate clients, travel agents, and event planners to build a structured inbound and
outbound sales pipeline and generate new business.
- Upsold premium packages and value-added services to walk-in and repeat guests, increasing average booking value and
supporting revenue growth objectives.
- Managed end-to-end client coordination — from initial inquiry and proposal through deal confirmation, payment
follow-up, and post-stay relationship management.
- Achieved 80% client satisfaction score and reduced complaint rate by 30% within 3 months through proactive
communication and personalised follow-up protocols.
- Expanded product distribution across 20+ retail and HoReCa outlets, growing brand footprint across the assigned
territory.
- Secured new outlet listings and increased shelf space through targeted upselling and in-store activation support.
- Consistently introduced new products into key accounts, supporting brand growth and increasing average order values.
- Reduced client complaint rate by 30% in prior hospitality role through proactive follow-up and personalised service
protocols.

Company industry:
Hospitality & Accomodation
Job role:
Sales

Education

Swami Vivekananda Subharti University

January 2025

January 2025

Master's degree, Finance

India

Nehru Arts & Science College

January 2021

January 2021

Bachelor's degree, Retail Management

India

Skills

BUSINESS TO BUSINESS
Intermediate
BUSINESS TO BUSINESS
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
EMPLOYEE PERFORMANCE MANAGEMENT
Intermediate
EMPLOYEE PERFORMANCE MANAGEMENT
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
INVENTORY DISTRIBUTION
Intermediate
INVENTORY DISTRIBUTION
Intermediate
Administration
Expert
Administration
Expert
CORPORATE FORECASTING
Intermediate
CORPORATE FORECASTING
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
HOSPITALITY
Intermediate
HOSPITALITY
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MERCHANDISING
Intermediate
MERCHANDISING
Intermediate
ORDER FULFILLMENT
Intermediate
ORDER FULFILLMENT
Intermediate
PRODUCT MARKETING
Intermediate
PRODUCT MARKETING
Intermediate
SALES
Intermediate
SALES
Intermediate
STOCK ROTATION
Intermediate
STOCK ROTATION
Intermediate
UPSELLING
Intermediate
UPSELLING
Intermediate
Microsoft Excel
Expert
Microsoft Excel
Expert
Marketing
Intermediate
Marketing
Intermediate
Customer Service
Expert
Customer Service
Expert
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
COLD CALLING
Intermediate
COLD CALLING
Intermediate
CONSULTATIVE SELLING
Intermediate
CONSULTATIVE SELLING
Intermediate
CROSS SELLING
Intermediate
CROSS SELLING
Intermediate
CUSTOMER RETENTION
Intermediate
CUSTOMER RETENTION
Intermediate
FULL CYCLE SALES
Intermediate
FULL CYCLE SALES
Intermediate
PROSPECT MANAGEMENT
Intermediate
PROSPECT MANAGEMENT
Intermediate
RETAIL SALES
Intermediate
RETAIL SALES
Intermediate
SALES TERRITORY MANAGEMENT
Intermediate
SALES TERRITORY MANAGEMENT
Intermediate
Negotiation
Expert
Negotiation
Expert
Project Management
Intermediate
Project Management
Intermediate

Languages

English

Beginner

Hindi

Beginner

Malayalam

Beginner

Training and Certifications

Certifications
Airline Customer Service
IATA
Apr 2021