Sebastian Walfort

With the purpose of making German men's daily life more convenient, my team and I developed a Business Plan for an Online-Start-Up which delivers high-quality razors at a fair monthly fee straight to the door.

Besides building a pure online business and by using a monthly-subscription-base model, the main focus was on how to create awareness, how to explain the customer's benefit and finally how to generate traffic to the online-shop in order to achieve trials.

Stages:
External analysis and market research
Analytical marketing and strategic marketing
Marketing Mix
Financial Analysis
Implementation roadmap and Investment

Department: Marketing Communication for Adhesive Technologies division for General Automotive Industry EMEA

Projects
• Organisation of Henkel's participation at the Automechanika 2012 exhibition in September; Brands: Loctite and Teroson.
Besides demonstrating my abilities as a team-player by coordinating various people with different interests I also managed to keep track of several completely different tasks which all lead to one big objective, an outstanding booth at the Automechanika 2012. I proved my excellent communication skills during this phase as well.
• Web campaign analysis for the new Loctite product range regarding the comparable success of traditional (e.g. print) campaigns.
I acuminated my sense of how to deal with analytical data which was the basis to recognize, compatibilityanalyse and finally improve and implement a better web site
• Development and implementation of a sustainability strategy for the sales department.
By approximating to an entire new topic my intuition and my independent working has been an indication of the capacity to treat new projects in an entrepreneurial way
Daily tasks: • Being part of an international team that works closely together with product management and sales
• Support in the development of national and international marketing communication strategies and concepts for industries like automotive, packaging, electronics or renewable energies
• Responsibility for the development of printed materials like brochures, flyers and catalogues as well as online content like newsletters, webpage contents, presentations and mailings
• Interaction with international agencies (EMEA)

Department: Finance, Purchasing and HR

Projects
• Responsibility for the preparation of monthly performance reports for German HQ. This made me understand the correlation of big company structures.
• Analysis of reports and preparing suggestions and results for management
• Organisation of a management conference (50 participants)
• Organisation of a room planning in the context of compatibilitydepartments. I learned how to deal with sensitive topics since people don't like changes by nature.

Internship at a construction company and at the City Council Haltern am See/ Germany