Seif eldin refaat

• Lead segmented digital campaigns targeting a multi-thousand healthcare professional
audience across the GCC region using Mailchimp as the primary automation and
campaign management platform.
• Diagnosed structural engagement inefficiencies and redesigned campaign architecture,
segmentation logic, and CTA positioning, increasing click-through rate from 1% to 18%,
with the revised structure adopted across subsequent campaigns.
• Maintain open rates exceeding 60%+ through structured subject-line testing, audience
refinement, and iterative optimization within Mailchimp.
• Designed and implemented Excel-based KPI dashboards integrating Mailchimp and
Google Analytics data to standardize performance tracking and enable structured
campaign evaluation.
• Conduct conversion funnel diagnostics using Google Analytics and Microsoft Clarity to
identify drop-off patterns, user friction points, and engagement gaps.
• Implement data validation workflows and list-cleaning logic in Excel to improve
deliverability, reduce hard bounces, and maintain database hygiene.
• Coordinate cross-functionally with design, operations, and project teams to ensure
execution accuracy, brand consistency, and timeline alignment.

• Directed end-to-end planning and execution of a large-scale military-style camp project
in collaboration with external partners including Ora and TicketsMarche.
• Supervised a team of 6 across logistics and coordination functions; structured task
allocation processes to improve workflow clarity and accountability.
• Managed budget tracking and cost monitoring responsibilities, ensuring financial
discipline during program delivery.
• Oversaw venue coordination, vendor management, permits, staffing logistics,
accommodation planning, AV setup, transportation, and catering operations.
• Handled real-time operational disruptions including scheduling conflicts, equipment
failures, and lastminute changes while maintaining execution continuity.
• Implemented structured post-event evaluation and feedback analysis frameworks to
identify inefficiencies and improve subsequent program cycles.

• Contributed to revenue growth through structured client engagement, needs
assessment, package negotiation, and feedback management.
• Led recruiting, onboarding, and training processes; assigned roles, supervised
performance, and conducted structured daily review meetings.
• Planned schedules, event activities, and logistical coordination for multiple program
initiatives.
• Supported on-ground promotional activations including Subaru at CFC, Mint banking
school events, and New Giza Club opening.