Director
AMEA
Total years of experience :0 years, 0 Months
Director Online Sales, ANZ, SEA & India is responsible for developing key growth sales strategies, tactics
and action plans. Successful execution of these strategies is required to achieve regional financial targets.
Director Online Sales duties include hitting annual targets, building relationships and understanding
customer trends, experience in the application of Ai (artificial intelligence) and ML (machine learning) in
eCommerce.
Work with the online sales team to identify opportunities for new markets and growth. Lead the online
sales team to revise pricing and sales incentive plan to achieve sales and marketing goals. Perform up-
selling and cross-selling of products to customers.
Ability to create and manage local or remote multi-skilled, multi-discipline, multi-cultural online sales and
digital teams.
Own and drive the top line online sales number.
• Managing online margin through effective pricing and promotional activities.
• Managing the online stores in the Australian, New Zealand, Singapore, Malaysia, Philippines,
Indonesia, Thailand and India.
• Attracting new and existing visitors to the eCommerce proposition via all customer acquisition
methodologies including but not limited to Paid Social, SEO, PPC, e-mail, Affiliates, Display etc.
• Producing and present frequent online sales budgets and forecasts that feed into the wider
eCommerce fiscal governance structure.
• Assessing and implementing commercial/sales opportunities to maximise online revenue and
profitability.
• Creating, presenting and executing robust sales and marketing plans demonstrating specific
activities to bridge gaps to budget and forecast.
• Manage, lead, assess and approve UX projects.
• Managing local and remote digital team of eight.
technology platform and business (154M revenue per year) -
shop.vodafone.com.au
• Ownership of the platform roadmap
• Devising and developing e-Commerce and Multi-Channel strategies
• Manage the delivery of the platform improvements program
• Consolidation of all future request and enhancements in the platform backlog
• Prioritisation of feature request and enhancements (in conjunction with platform customers)
• Communication of platform changes / impacts
• Release planning
• Customer engagement management
• Customer communications
• Support any escalated operational issues, providing subject matter expertise on impacts of
outages where required.
• Financial planning
• Day to day vendor management
• Platform metrics reporting / operational dashboard
• Competitor and industry analysis
• Drive and support teams with social, digital & community responsibilities in care
• Key point of contact for all escalations and crisis management
• Maintain close visibility of emerging and declining trends relevant to the space with a view on
implications to Vodafone
• Support direct reports and wider team to achieve their goals
• Delivering major capex projects on time, budget and scope
• Work with the GM of Digital Channels and GM of Care to run the social care operations based in
our Contact Centre in Kingston, Tasmania, ensuring market leading social media, community and
other digital channels are used to service customers
•
• All other duties as directed by
Managing ecommerce capital programs within Optus Digital Media
• Identifying and evaluating new marketing opportunities to increase the website traffic and online
production
• Determining the website format and interacting with the web developers to design or make
changes accordingly
• Undertaking a research to understand the demographic targets, search engine traffic, media
buying, etc.
• Financial planning and preparing of budgets
• Supervising the e-commerce department and allocating task to the staff
• Undertake interviewing processes and recruit the e-commerce analysts, marketing executives,
etc.
• Providing necessary training to the newly joined recruits and allocate work to them
• Demonstrating project strategies and plans to the higher officials
• Engaging with Optus senior management and exhibiting evidence of directly influencing and
managing the program business 'outcome' rather than purely managing the program 'process'
• Putting the customer front of mind and building on capability to provide a high quality, end-to-
end technology service that is aligned and consistent across the Optus organisation
• Customer Facing Unit and Business Unit stakeholder relationship management
• Meeting corporate Customer Experience objectives through excellence in program management
• Organisational improvement through the introduction and maintenance of program
management processes in conjunction with the Program Governance Office (PGO)
Successful portfolio deliveries.
• Ecommerce Portfolio: optus.com.au, optusbusiness.com.au, Optus Personalisation Engine,
• Mobile Apps Portfolio: SingTel Group Digital Life Push Notifications Platform, Optus Call Buddy,
Optus Now, Optus Go Places Apps,
• Personal Entertainment Portfolio: eBooks, Music Streaming, Mobile Video News Integration
(Optus Zoo)
Content production and project management of large campaign websites, creating further
opportunities within the wider business for cross selling of the sites
• Project scoping and budgeting
• Managing production at an award-winning creative agency
• Creating and managing social & viral campaigns
• Producing Flash games & casual game designs, iOS (iPhone & iPad) and video streaming
applications
• Direct and manage project development from beginning to end.
• Define project scope, goals and deliverables that support business goals in collaboration with
senior management and stakeholders.
• Develop full-scale project plans and associated communications documents.
• Effectively communicate project expectations to team members and stakeholders in a timely and
clear fashion.
• Liaise with project stakeholders on an ongoing basis.
• Estimate the resources and participants needed to achieve project goals.
• Draft and submit budget proposals and recommend subsequent budget changes where
necessary.
• Where required, negotiate with other department managers for the acquisition of required
personnel from within the company.
• Determine and assess need for additional staff and/or consultants and make the appropriate
recruitments if necessary, during project cycle.
• Set and continually manage project expectations with team members and other stakeholders.
• Delegate tasks and responsibilities to appropriate personnel
• Identify and resolve issues and conflicts within the project team
• Identify and manage project dependencies and critical path
• Plan and schedule project timelines and milestones using appropriate tools
• Track project milestones and deliverables
• Develop and deliver progress reports, proposals, requirements documentation, and
presentations
• Determine the frequency and content of status reports from the project team, analyze results,
and troubleshoot problem areas
• Proactively manage changes in project scope, identify potential crises, and devise contingency
plans
• Define project success criteria and disseminate them to involved parties throughout project life
cycle
• Coach, mentor, motivate and supervise project team members and contractors, and influence
them to take positive action and accountability for their assigned work.
• Build, develop, and grow any business relationships vital to the success of the project.
• Responsible for KPIs (Key Performance Indicators) and KRAs (Key Result Area - primary job
responsibilities) of staff.
Working with big brands such as; Greenpeace International, Better Place, Fair Trade, The Greens, UNHCR,
GetUp! Action for Australia, AVAAZ, Taronga Foundation, Contiki Holidays, Las Vegas CVA USA, Levi’s
Australia, New Guinea Tourism, Kenya tourist board, Hawaii Tourism USA, Cook Islands Tourism
Corporation.
Experience in managing project financials of ~$1-5M sized projects.
• Manage internal & external team members; team size up to 20 or more people.
• Plan, implement, administer and maintain website operations.
• Work closely with both internal and external development, design, and testing teams to achieve
high standards of product specifications and requirements.
• Managing and coordinating development, design and testing resources, both internal and
external.
• Deliver donation and e-commerce sites using Blackbaud Net Community and Razor Edge.
• Evaluate new development technologies and tools and working with other programmers and
project managers to meet a common development schedule.
• Manage and maintain projects based around management systems, Enterprise Resource
Planning (ERP), Customer Relationship Management (CRM).
• Plan and manage designs for any alterations or additions to the architecture of the web site or
software to the specifications of management.
• Provide on-going advice to management on management and technical issues related to
product/project development.
• Document and implement agreed milestones.
• Manage and maintain on-going liaison with key project stakeholders within the company.
• Investigate new web-related developments and issues of strategic importance on behalf of the
CEO and relay findings as appropriate department.
• Responsible for delivering the revenue and profit lines of the project.
• Authorize project documentation including technical specifications, feature sets, etc.
• Responsible for KPIs (Key Performance Indicators) and KRAs (Key Result Area - primary job
responsibilities) of staff.
• Output 6 monthly or yearly PDR (Planning, Development and Review) and development
processes within the team.
Working with big brands such as Ciba Vision, The Vision Care Institute, Cooper Vision, Bausch & Lomb,
Abbott Medical Optics, Alcon
These examples also delivered by Selim Soytemiz
• http://www.givingsight.org
• http://www.brienholdenvision.org
• http://www.sunniesforsight.org/
• http://www.cibavision.com/
REFERRALS
courses: Strategic Planning and Management for Executives, UNSW, Sydney • ITIL Best Management Practice (Information Technology Infrastructure Library) Certification, Sydney • Conflict Management, UNSW, Sydney • Certificate of Achievement, Project Management in IT, UTS, Sydney • Certificate of Achievement, Management and Business Strategies 2, UNSW, Sydney • Certificate of Achievement Management and Business Strategies, UNSW, Sydney