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Selin Oralerkaya, Merchandising Assistant

Selin Oralerkaya

Merchandising Assistant·ASOS,

United Arab Emirates

Bachelor's degree, Economics

Work experience

Total years of experience: 6 years, 5 months

Merchandising Assistant

January 2020 - May 2026

ASOS,

London, United Kingdom

January 2020 - May 2026

• Arranged, managed, and tracked the Delivery Schedule accurately and consistently to make sure all
bookings were aligned with department intake and sales targets, therefore supporting the team to
achieve a leading position within the division.
• Supported product launch readiness by tracking sell-in and merchandising execution to ensure timely
availability and strong e-store visibility.
• Followed and solved accounts/payment issues that came from suppliers or the companys side by
mediating them with the appropriate contacts.
• Negotiated with the suppliers for payment terms and delivery times, following them to expedite
deliveries, while keeping buyers informed and checking the warehouse status to ensure that the right
goods were delivered at the right time and quantity.

Company industry:
Banking
Job role:
Sales

Sales and Marketing Executive

January 2025 - January 2026

Mr. Nice Drive LLC,

Dubai, United Arab Emirates

January 2025 - January 2026

• Managed multi-channel marketing strategy, including Meta (Facebook & Instagram) ads, generating
thousands of inbound leads and establishing social media as the primary acquisition channel.
• Led content production and influencer collaborations to drive brand visibility, engagement, and
qualified prospect flow.
• Converted inbound and self-generated leads through consultative selling, closing $2.5M in
partnerships (16 deals within 11 months).
• Executed full client lifecycle from initial pitch to contract negotiation, onboarding, and revenue
activation.
• Managed $2.5M+ client/investor portfolio, delivering passive income reports, maintaining
relationships, and optimizing investors
◦ Managed and optimized multi-channel marketing strategy, including Meta (Facebook & Instagram)
ads, generating high-volume inbound leads and positioning social media as the primary client acquisition
channel.

Company industry:
Motor Vehicle Passenger Transport

Business Analyst - Customer/Market Insights

January 2022 - January 2024

Samsung Display,

London, United Kingdom Hybrid

January 2022 - January 2024

• Delivered competitive analysis & valuable insights into various companies market offerings,
identifying market trends and pricing/business models to help shape Sales Operations strategic decisions.
• Achieved a significant 2.5% market share increase within my category focus across Europe by
developing monthly win/loss reports, analyzing channel demand, revenue, and market share trends, and
delivering actionable insights
• Reported sales figures across European subsidiaries bi-monthly, identifying opportunities to enhance
customer engagement and optimize retention strategies.
• Streamlined processes by creating automated dashboards to track key customer engagement metrics,
enhancing CRM campaign performance and increasing operational efficiency.
• Supported the CRM portal set-up for the European market by coordinating uploads of 500 resources in
Salesforce, saving CRM Managers a full month of assessment time.
• Managed customer lists updates on the CRM (Salesforce) systems in Europe with over 3000 reseller
accounts.

Company industry:
Manufacturing

Pricing Coordinator

January 2021 - January 2022

Western Digital,

London, United Kingdom Hybrid

January 2021 - January 2022

• Maintained & distributed Price Lists and monthly pricing programs to sales managers, ensuring sales
targets are met across 12 countries, 60 customers using effective time management and multitasking
skills.
• Lead the trade promotion analysis and pricing program alignment.
• Administered rebate payouts through MS Excel and ERP (SAP), by managing pricing discrepancies and
ensuring compliance with rebate program terms, improving rebate accuracy.
• Coordinated internal relationships between Account Management and the Claims Department to
resolve customer issues and claims across all regions, utilizing strong communication and problem
solving skills, reducing issue resolution time by 50% to ensure seamless customer experience.

Company industry:
Industrial Production

Education

University of Manchester

July 2018

July 2018

Bachelor's degree, Economics

United Kingdom

Skills

BUSINESS OPERATIONS
Intermediate
BUSINESS OPERATIONS
Intermediate
CREATIVE THINKING
Intermediate
CREATIVE THINKING
Intermediate
DECISION MAKING
Intermediate
DECISION MAKING
Intermediate
ELECTRONICS
Intermediate
ELECTRONICS
Intermediate
GOAL SETTING
Intermediate
GOAL SETTING
Intermediate
MARKET ANALYSIS
Intermediate
MARKET ANALYSIS
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MULTI CHANNEL MARKETING
Intermediate
MULTI CHANNEL MARKETING
Intermediate
NEGOTIATION
Intermediate
NEGOTIATION
Intermediate
SALES
Intermediate
SALES
Intermediate

Languages

Turkish

Beginner

French

Beginner

English

Beginner

German

Beginner