Samy Mohamed

The Only Agency is a forward-thinking creative and marketing firm that blends strategy, storytelling, and data-driven insights to help brands grow and stand out in the Saudi and Gulf markets. The agency specializes in integrated marketing campaigns, brand positioning, and performance advertising tailored to the evolving business landscape of the region.

Key Achievements:

Drove strategic growth: Led high-impact marketing partnerships and initiatives that opened new revenue streams and strengthened the agency’s market position.

Built go-to-market excellence: Designed and implemented data-driven marketing and brand strategies, achieving measurable growth for key clients.

Enabled cross-functional success: Orchestrated collaboration between creative, digital, and media teams to deliver cohesive, high-performance campaigns.

Enhanced brand authority: Contributed to positioning The Only Agency as a trusted partner for clients seeking innovative and performance-oriented marketing solutions

- Led business development initiatives to identify new market opportunities, partnerships, and revenue streams in line with company growth objectives.

- Developed and executed go-to-market strategies, contributing to brand positioning and market expansion.

- Advised senior management on marketing strategy, brand development, and customer acquisition across digital and traditional channels.

- Built and maintained strong relationships with key stakeholders, clients, and strategic partners.

- Conducted market research and competitive analysis to support data-driven decision-making.

- Collaborated with internal teams to align sales, marketing, and business development efforts.

- Supported campaign planning, performance tracking, and optimization to maximize ROI.

- Represented the company in meetings, presentations, and negotiations with partners and clients.

lead the expansion and keep the partners relationship healthy and solid.

Enhanced organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.

Built and maintained relationships with key contacts at potential clients, consulting companies and partners in order to get access to new opportunities.

• Managed client relationships and revenue pipeline; opened new B2B channels and partnerships.
• Directed market research and performance reviews to improve campaign outcomes and ROI.
• Built and mentored a sales/marketing team; optimized processes and KPIs across the funnel.

Presents and promotes the SILLA brand; creates new avenues for revenue growth using
both direct and indirect channel.

Represented the company in various industry roadshow presentations, trade forums, and
networking events.


Provided market intelligence and feedback to global and regional teams on the market, industry, and competitors’ developments.

• Represented the brand at major industry events (Saudi HORECA, Coffee & Hospitality).
• Coordinated sales expansion and market entry activities; nurtured long-term client accounts.
• Drove awareness and demand generation via partnerships, roadshows, and promotional campaigns.

Control and manage the sales process of the company's branch in the western region of the Kingdom of Saudi Arabia.
Direct the hiring, training, and performance evaluations of sales staff and oversee their daily activities.
Pursue product development such as display specifications such as display products, display racks, or floor display.
Confer with legal staff to resolve problems, such as Municipality or Ministry of Commerce and Investment.

• Led store sales operations across the Western region; ensured merchandising and availability.
• Prepared performance reports and oversaw compliance with policies and regulations.
• Coached store teams to meet sales targets and enhance customer experience.

• New markets opened in the Eastern region; guided sales staff to achieve operational targets.
• Resolved customer issues and strengthened after-sales service to drive retention.

▪ Directly coordinate to sales of the company and open new markets in the Eastern Province of Saudi Arabia (Dammam - Jubail).

▪ Resolve customer complaints regarding sales and service after sale.

▪ Earning new market by having new customer, new companies and Spread in new places.

▪ Record the reports of the sales team and determine profitability and submit them to the central department every month.

▪ Keeping achieved the company sales targets.

Examine the documents related to complaints and suggestions to ascertain the facts and issues presented by the Ministry's staff.
Monitor proceedings to ensure that all applicable rules and procedures are followed according the law.
Investigate the irregularities and complaints submitted by the employees of the Ministry in accordance with the procedures and laws.