Senthil K

- Handling Danube Properties investor and stakeholder relations through online mediums.

- Newsletters to existing and potential base of customers explaining progress and construction updates.

- Promoting “Message from the Board” to all internal and external entities.

- Organizing a ticketing system for clients to engage with Danube Properties directly for any information.

- Creating a “DropBox” style file sharing system wherein Danube Properties & all clients can log in to see the payment schedule, construction & contractors selection process, speak to lease agents directly.

- Advertising and planning the digital activities for Property Sale Launches in London, Abu Dhabi, Dubai. Negotiating and buying ad space on real estate oriented websites such as PropertyFinder, Zoopla, RightMove UK and Dubizzle.

- SMS campaigns via vendors to potential customers & mass emailers to databases of leading real estate websites.

- Online PR articles and BRM (Brand Reputation Management) for all press releases, and brand name mentions.

- Currently involved in launching a 2 week online activity for Danube Properties participation in CityScape 2015.

- Creating an Integrated online marketing plan for Danube Home, encompassing 4 countries and a reach of 8 million people. The campaign is to promote the new garden and outdoor catalog with the key metric being impressions and views of the product.

- Actively engaged in revamping and redeveloping DanubeDirect.com, an e-commerce division of Danube. Successfully increased the avg. number of users from 2, 000 to 35, 000 a day, and user sessions and pageviews by 200%.
SEM and SEO for long tail keywords appropriate to the products sold on DanubeDirect.com, Facebook ads targeting demographics most likely to purchase the advertised product. Google ad bids for potential search terms.

- Improving the Conversion rate from 0.03% to 1%. Using google analytics as a benchmark to determine Bounce Rate / Sessions / Add to Cart Actions / Abandoned Cart / Age / Gender and other metrics

- Danube F&B Division - Conducting campaigns such as “Tag a Friend who you would like to watch the movie with” / “post a selfie on our instagram page”/ “re-tweet our product of the month”. ROI on investment being “Increasing Like” from our TG, Likes, Shares, Talking About this and Per Post Engagement.

- Replying to Consumer queries and reviews on Zomato.
Monitoring Call-to-Store response time, Order Completion Rate and Online Delivery Integration for 8 outlets across Dubai.

- Developed websites for Franchise Enquiries for DanubeHome for the Asian Sub-Continent. Handling blogger outreach and social media accounts of Danube Fashion department. Planning a campaign for a store launch in Dubai through SMS and GiveAways.

- Monitoring of centralized Facebook Ad Centre, Bing Ads, LinkedIn Ads, Google AdWords, YouTube Ads, Extera Traffic Network and Referral websites / affiliate websites such as Pricena & SouqMobi.

- Effective use of Google Adwords and Microsoft Ad Centre to drive traffic to clients websites and campaigns.

- Tracking conversion rates and making improvements to the website.

- Developing and managing digital marketing campaigns

- Utilising a range of techniques including paid search, SEO and PPC.

- Overseeing the social media strategy for clients.

- Managing online brand and product campaigns to raise brand awareness.

- Improving the usability, design, content and conversion of the company website

- Responsibility for planning and budgetary control of all digital marketing

- Evaluating customer research, market conditions and competitor data.

- Review new technologies and keep the company at the forefront of developments in digital marketing.

- Directed e-mail marketing campaigns, resulting in more than 81% of web traffic coming in from through the E-Mail marketing channel.

- Analyzed performance of all marketing programs to identify the best opportunities for optimization.

- Promoted clients brands through SEO optimization and attractive web design.

- Produced engaging online marketing campaigns which generated a great exposure in the region.

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

- Collaborate with internal teams to create landing pages and optimize user experience

- Customer acquisition through a variety of digital platforms with a focus on optimizing acquisition and traffic metrics such as click thru rates (CTRs), cost per action (CPA), conversion rates, MROI, and response rates by channel and media.

- Responsible of maintaining, tracking and supporting marketing, advertising and direct marketing campaigns across the web.

- Monitoring all publications and social media platforms to ensure the brand is appropriately represented and portrayed in the market.

- Aligned the marketing collateral, Website, Direct Mail, Press releases. social media contacts, word of mouth buzz, and promotional presence with corporate strategy.

- Thought leadership and the ability to manage numerous cross-functional priorities within high-visibility initiatives.

-Overseeing digital and social media strategy and how to integrate digital and social media into traditional media strategies

- Working with marketing and digital agency to develop and implement new features and enhancements on enterprise web site (both desktop and mobile) and featured digital tools (aka dashboard tools)

- Create analysis reports, KPIs and dashboards that communicate the overall digital strategy, performance and its impact onbusiness objectives.

- Analytical mindset with understanding of key direct response metrics. Experience with web analytics software specifically WebTrends and Google Analytics.

- Strategic oversight of Facebook, Twitter, blog and all social media and all social media engagement and performance analytics.

- Measuring web traffic and reviewing weekly activity with associated redemption

- Extensive knowledge of how online media and mobile channels work together to create experiences that generated greater brand awareness, consumer engagement and traffic to the company website.

- Creating content to be exhibited on the company website and newsletters.

- Managing the regional e-mail newsletter database and content.

- Updating and maintaining all the Social Media pages of the company.

- Assisting the marketing manager in organizing and finalizing the Yearly marketing and communications plan.

- Selected the relevant digital and media channels to increase the Brand Awareness.

- Researching consumer markets and monitoring consumer trends.

Technical Skills
- SAS Social Media Analytics and Google Analytics
- Google Webmaster Tool, Google Sitemap Generation, Word Tracker, SEO Spy Glass.
-Click Tracks, Omniture, HootSuite, TweetDeck, Google Search Commands
- MailChimp, Constant Contact, SalesForce CRM, Facebook Analytics.
- Basic HTML / CSS, Adobe Illustrator, InDesign, CS5, CMS systems.
- Google AdWords and AdSense, Microsoft Ad Centre, PPC, Display, Facebook Ads.