Senthil Murugan Vaidyanadin, International Sales Support Specialist

Senthil Murugan Vaidyanadin

International Sales Support Specialist

United Parcel Service (UPS)

Location
United Arab Emirates - Sharjah
Education
Bachelor's degree, Science
Experience
23 years, 0 Months

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Work Experience

Total years of experience :23 years, 0 Months

International Sales Support Specialist at United Parcel Service (UPS)
  • United Arab Emirates - Dubai
  • September 2017 to December 2023

● Lead and strategize initiatives to analyze business challenges and
opportunities for growth.
● Enhance data warehouse & enterprises data services to ensure
seamless access to critical information.
● Utilize statistical analysis methodologies to extract meaningful insights
from data for informed decision-making.
● Oversee Sales Planning & Sales Enablement processes, contributing to
revenue optimization.
● Formulate Customer Segmentation, Prioritization & Sales Coverage
strategies.
● Establish and monitor ROI metrics, analyzing cost-to-sales and
cost-to-growth ratios to drive profitability.
● Conceptualize & develop KPIs, Dashboards, Score Cards & Metrics for
data-driven decision-making.
● Lead the development & implementation of CRM projects in UPS ASC
countries, optimizing customer engagement and retention.
● Pivotal Link between cross-functional teams and executive
management, facilitating seamless information flow and effective
decision-making across 14 UPS direct and UPS ASC countries.

Notable Achievements:
● Successfully rolled out 20 Sales coverage exercises across Indian-Sub
Continent Middle East & Africa.
● Created & implemented Group Level KPIs, Dashboards & Score Cards in
Power BI.
● Launched 3 types of Sales Enablement and 6 Recognition programs
across ISMEA.
● Successfully Implemented a new CRM tool and related CRM processes
in 7 UPS ASC countries.

CRM Officer at Mohamed Abdulrahman Al-Bahar (Caterpillar® Dealer)
  • United Arab Emirates - Sharjah
  • March 2014 to August 2017

● Spearheaded the planning and direction of business intelligence data
collection.
● CRM Process Optimization across Sales, Marketing & Call Center at
both Head Office and Branches.
● Successfully conducted customer segmentation based on reductive,
attitudinal & behavioral attributes.
● Led profitability & coverage optimization, identifying opportunities to
increase revenue & market share.
● Assessed Sales Engineers performance through comprehensive
evaluation metrics, including customer coverage, opportunity
management, target achievement, and profitability.
● Oversaw Sales Funnel Management - from Lead Identification Stage to
Closure.
● Successfully implemented customer loyalty processes to enhance
customer satisfaction scores and decrease churn rate.
● Served as a key liaison between management, end-users and system
administrators, ensuring effective communication and alignment of
CRM strategies with business objectives.
● Conducted data audits and standardization procedures to maintain
data integrity and consistency.

Notable Achievements:
● Led CRM and Sales Coverage Optimization for Caterpillar and Dealer
Developed Customer Segmentation Model for Dealer Profitability.
● Completed 26 Profitability & Coverage exercises across UAE, Qatar,
Oman, Kuwait & Bahrain.
● Created Group Level Dashboards in Tableau BI Tool,
● Created 14 VBA Macros & Data Modules to Automate Dashboards.
● Winner - Caterpillar Dealer Marketing Awards 2016 (As a Team)

Senior Marketing Analyst at Mohamed Abdulrahman Al-Bahar (Caterpillar® Dealer)
  • United Arab Emirates - Sharjah
  • March 2009 to February 2014

● Led the design and execution of comprehensive research
projects and report definitions.
● Spearheaded construction projects tracking and lead
generation efforts.
● Utilized data analysis techniques to establish industry
size and forecast demand projections.
● Conducted thorough trends analysis, including market
size, market share, and rolling trends.
● Developed & maintained insightful dashboards-brand
ranking, market capitalization & market dynamics.
● Oversaw competition tracking, advertising value
equivalency & machine specification comparison tools.

HR Process Executive at Deutsche Bank Operations International
  • India - Bengaluru
  • November 2005 to June 2008

● Cross Border Fund Transfer, Domestic Transfers, Direct
Debits & Bulk Fund Transfers.
● Data Integrity, Data Mining & Report Development and
Standardization - VBA Macro Development

Database Administrator at Jai InfoTech
  • India - Puducherry
  • September 2002 to October 2005

● Database Design & Development and Data Modelling.
● MS Access 2000, Crystal Report, & Installation &
Configuration of SQL Server 2000.

Faculty at Dotcom Computer Academy
  • India - Puducherry
  • May 2000 to August 2002

● Languages: C, C++, Visual Basic and Core Java.
● Databases: Oracle SQL and PL/ SQL, MS SQL Server
2000 and MS Access 2000.

Education

Bachelor's degree, Science
  • at Pondicherry University
  • May 2000

Specialties & Skills

Project Management
Sales Force Effectiveness
Sales Enablement
Customer Relationship Management
Data Analysis
MS SQL, Oracle & MS-Access
Microsoft Excel, VBA Macro & DAX
Power BI
Tableau

Languages

English
Expert
Tamil
Native Speaker
French
Intermediate

Training and Certifications

Oracle Certified Associate (OCA) DBA 10g (Certificate)
Date Attended:
July 2008
Google Project Management Certificate (Certificate)
Date Attended:
October 2023
Google Advanced Data Analytics Certificate (Certificate)
Date Attended:
November 2023