Senthilkumar Ramaswamy

$ Align sales operation by collaborating with marketing and finance teams end result account
receivables growth above average % hike compare to previous history
$ Sales strategies implementing with result oriented and profitable expenses
$ Proven track record on increasing customer base revenue to company and auto piloting team
$ Consolidating annual operating plans (AOP), fascinating monthly targets sign-Offs and evaluating
category and channel wise performance
$ Generating daily sales report, monitoring and training sales team on Key performance Indicators
(KPIs) such as FCS score KPIs (BP, ECO, LPPC)
$ Conducting data analysis using tools like SAP and Power BI for market share tracking
and category evaluation and live sales forces productivity obstacles and guidelines to fix
the gaps in the market place
$ Manage and optimize the sales process by bringing the system automation & Upgrades
$ Develop go-to-market models for roles to enhance customer satisfaction and happiness

$ Consolidating annual operation plans(AOP), facilating monthly targts sign -offs and evaluating
category and channel wise perfomance
$ Generating daily sales report, monitoring and training sales team on Key perfomance Indicators
(KPIs) such as FCS score KPIs (BP, ECO, LPPC)
$ Conducting data analysis using tools like SAP and Power BI for market share tracking
and category evluation and live sales forces productivity obstacles and guidelines to fix
the gaps in the market place
$ Manage and optimize the sales process by bringing the sustem automation & Upgrades
$ Increase sales team efficiency by developing and implementing strategies through
appropriate tolls and dashboards
$ Design sales incentives to align with business objetives and goals for the
motivation of the teams achievement
$ Track trade marketing investments by channel, category and conduct spend type analysis
$ Monitor and analysis key sales and business perfomance indicators to inform strategic and action
on tactical decisions
$ Align sales operations by collaborating with marketing and finace team
$ Pro actively analyze market trends to gain a first -mover advantage
$ Identify sales opportunityee and resuce sales returns to increase overall sales
$ Develop and maintain strong relationships with key stakeholders,
including vendors, partners and customers to drive business growth and retention

$ My role holder will be responsible for managing respective Groceries, Hypermarkets and
Supermarkets in their area to ensure maximum sales with maximum profitability and
effective stock management to increase customer satisfaction and continued business growth
$ Responsible for maintaining the desired visual merchandising in retail operations
$ Customer service, replenishment and recovery standards in the area store in all aspects
$ Ensure proper implementation of promotions according to guidelines and identifying
local and seasonal promotional opportunities to capitalized growth with essential aspects of the role
$ Further more, preparing reports on fast -moving and best selling stock items
buying sessions and maintaining operational standards across stores are key responsibilities
$ Monitoring inventory management systems, initiating actions on slow moving products, and
ensuring effective stock management and timely stock counts are critical task
$ Ensure growth in sales on assigned territory and ensure distribution of
products is aligned with company strategy
$ Ensure team is coached and adhering to company guidelines, ensures that
business development agreements (BDA) are negotiated as per approved budgets,
and manages monthly allocation to maximize return on investment
$ Guide the work team in carrying out their responsibilities, based on the companys
culture contributing to its technical behavioural development
$ Respond to the management of my teams consequence planss, to correct
behaviour deviations and recover performance

$ Main objective: Tracing the business generated of all Retail channels
-Business agreements timely follow up on service level
$ Activation plans for new SKUs in Supermarket, Hypermarkets and potential account in the market
$ Timely collection of customers as per agreed payment terms
$ Optimize the business existing accounts by SKU penetration strategies
$ Recruit potential customers comply with PRAN sustainability policy guidelines, ensure adhereance
to PRAN sustainability plan through activities in its routines that promote with the indicators and
Global ESG( Environmental Social and Governance) commitments of the company, ensuring
the connection between its actions and sustainability development in the PRAN chain