محمد عاصف

Responsible for managing paid marketing campaigns strategy and implementation

Responsible foll digital marketing campaigns management

• SEO/PPC planning & strategy development for assigned websites.
• Planning, developing & managing of Google Adwords campaigns for multiple projects/websites.
• Responsible for Keywords Analysis & Competitors’ Analysis.
• Conversions analysis and traffic monitoring through Google Analytics.
• Remarketing campaign strategy development and implementation through Google Adwords.

• PPC planning & strategy development for multiple projects.
• Planning, developing & managing of Google Adwords campaigns for multiple projects/websites.
• Developing & managing of Google shopping campaigns for multiple websites.
• PPC planning & strategy development for Yahoo/Bing advertising.
• Conversions analysis and traffic monitoring through Google Analytics.
• CTR Optimization
• Search Query Analysis
• Conversion Rate Optimization
• Landing Page Multivariate Testing
• Bids Management.
• ROI Analysis and monthly ROI based reporting.

Working in multiple domains as Team lead and responsible for making strategies and development of all PPC campaigns and managing SEO/SEM team reports and other related multiple tasks.

• Planning, developing & managing Google Adwords campaigns (MCC).
• Performing PPC bid management & Keywords Optimization.
• Launching separate campaigns for Targeted Countries.
• Managing multi-lingual campaigns for some selected Countries.
• Keywords & Competitor analysis.
• Title & Meta tags creation & optimization.
• Web analytics and traffic monitoring.
• Top automotive brands’ Face book Pages optimization/promotion
• Responsible for Facebook & Banner Advertising.
• Preparation of Monthly SEO/SEM Team performance reports.

Worked as Team member for Country Search (Sub domain of Tradekey) SEO and also remained part of PPC team, where i was responsible for assisting my supervisor for managing PPC campaigns.

• Keyword analysis for countries specific portal (countrysearch.tradekey).
• Country Specific keywords promotion through On-page & Off-page optimization.
• Traffic Analysis of country specific keywords.
• Responsible for finding advertising partners for ELB-1 and initial negotiations.
• Managing PPC of (2) Google Adwords accounts.
• Keywords Analysis/Selection from different industries specific portals for PPC.
• Performing bid management & Keywords Optimization.