FMCG
DIFCO
Total years of experience :1 years, 0 Months
.Analyzing and enhancing the current brand positioning.
.Take brand ownership and provide the vision, mission, goals and strategies to match up.
.Communicating with target audiences in a creative manner and managing customer relationships.
.Sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications - or on the radio, depending on the organization and the campaign.
.Benchmarking the competitors and reacting offensively or defensively
.Briefing designers and advertising agencies on future ads and Facebook posts.
.Arranging the effective distribution of marketing materials.
.Sourcing and securing sponsorship.
.Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.
.Evaluating marketing campaigns.
.Developing marketing plans and applying them based on the strategy.
.Managing budgets
.Devising and presenting ideas and strategies
.Supporting the marketing manager and other colleagues. Analyzing and investigating price, demand and competition
.Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget.
.Presenting, alongside agency colleagues (particularly the account manager), the creative campaign ideas.
.Working with the account manager to brief media, creative and research staff, and assisting with the formulation of marketing strategies.
The Master Marketing Services aims to train marketing managers in service companies or companies wishing to develop service activities. The teaching is threefold: develop the analytical capacity of a competitive situation on an enterprise markets. Initiate the establishment of appropriate marketing actions. A critical reagent but look at the current developments