Digital Director
Mojo Group
مجموع سنوات الخبرة :21 years, 7 أشهر
Benedictus Media is a Sydney Based full-service media planning and buying agency with clients like Rockstar Games, ImageBrief, LendLease, the NSW Greens, International Fund for Animal Welfare & a number of agencies.
I am responsible for proposing and developing online strategies for large corporations and small start-up businesses as well as managing the implementation and delivery of all online campaigns. I deal directly with all clients, agency representatives and media reps (Google, Facebook, YouTube etc..)
Areas I am responsible for include: Online lead generation, search engine optimization (SEO/SEM), Campaign Analytics, Web Analytics, Social Media build up and management, Influencer Outreach, Website and web application Project Management and Implementation, Content Strategy, Online Marketing Strategy, Online Media Planning, ePR and Mobile application Launches.
Ranked Australia’s number one carbon offset provider, Climate Friendly sources the highest quality carbon credits available in the world today for both the retail & corporate markets. Clients include Qantas, Macquarie, WWF, The NSW Greens, The Body Shop and more...
Digital Marketing & Product Manager
I was responsible for overseeing Climate Friendly’s Digital Marketing and Sales strategy. This included the development, implementation and
maintenance of all digital platforms and
marketing campaigns. The position had profit and loss accountability for digital revenue streams and responsibility for managing the delivery of the IT Operations budget.
Responsibilities:
Project managed the delivery of all marketing and digital initiatives including the coordination of internal and external resources.
Planned, developed and executed the digital marketing strategy.
Managed and delivered the budget for the digital platforms, including the website and Carbon Management Tool.
I was accountable for all digital revenue streams
Prepared business cases, digital sales & board reports.
SEO/SEM
Freelanced for multiple agencies while completing my full time Masters Degree in Digital Media.
Multiple language typesetting and layout for Government departments, pharmaceutical companies & large corporates - Clients include: Telstra - Weight Watchers - Diabetes Australia - Department of Education - Macquarie Bank - Pfizer...
HTML, CSS, Java & Actionscript programming
Multimedia - designed Flash headers, banners, websites, presentations & videos.
Online solutions consultancy - concepts, wireframes, user considered design
SEO & SEM consultancy and implementation (google adwords, W3C compliancy etc...)
ABTC is a leading distributor of the biggest brands in professional office and call centre headsets, conference phones and
analogue business telephones.
Marketing Manager
Starting off as a marketing executive I redesigned both ABTC’s website and brand. I was also responsible for developing various loyalty campaigns and sale staff incentive programs which proved successful in increasing both the image and profitability of the company.
Responsibilities:
Managed the delivery of all marketing initiatives for the reseller and corporate channels
Redesigned and maintained the website
SEO/SEM
Developed styles and guidelines for the corporate branding and all marketing collateral (catalogues, flyers and brochures)
Sourcing new products and manufacturers - Sourced headsets from china and developed the brand and packaging and organised compliance testing - The product proved to be a staple in many large corporate call centres.
Concert Telecom was ABTC’s sister company and run from the same head office. Concert Telecom was a provider of telephone fixed lines, mobile services and internet broadband.
My main responsibility was the development of the marketing collateral and the Client Loyalty Rewards Program.
Layout Ltd is a desktop publishing solutions developer which emphasizes on the prepress and the print production management markets . It is the sole distibutor of Quark Express in the Middle-East and develops add-ons and standalone applications for both Quark and Adobe indesign.
While completing my BA in Marketing & Management I started my 3 month internship with Layout and was subsequently hired on a full time basis.
Market Research
Developed emarketing plans for the launch of new software solutions
Created and presented software demos for staff and potential customers
SEO/SEM
Master of Design Science (Digital Media)
Bachelor Degree in Business Administration Concentration: Marketing & Management