Group Transformation Manager
CALA Group
Total years of experience :9 years, 11 Months
Effectively managing a small team spread across the UK.. Strategic ownership of the company websites, Salesforce Marketing Cloud and its integrations with our Salesforce CRM as well as any new emerging third party tools that enhance and deliver a seamless customer experience inline with our sales and service. Collaborating with wider departments and functional areas to improve and digitalise internal processes to allow our teams to work more efficiently with the best tools.
Leading innovation and maximising digital routes into the company owned websites including automated database communications, paid social media, digital display and programmatic. Utilise strong analytical ability to create end to-end user experience across multiple channels and customer touch points
Implementation of marketing plans and assisting the regions and various Group functions to optimise their digital campaigns to help ensure maximum ROI and engagement are achieved as well as the continued development of the website and social media strategy across the business. Analyse web traffic and digital channel metrics and suggest solutions to boost web presence and lead generation.
Ensure all marketing communications are accurate and within brand guidelines. Overseeing website management, email marketing, Google Ads, social media marketing, content marketing, SMS marketing, SEO and Google Analytics reporting.
Working in an agency, liaising with various clients across the automotive and telecommunications industries in supporting with their content, website management, Google Advertising and email marketing. Providing detailed reports and recommendations to help improve traffic and support lead generation.