Sevgi ALATLI, Director Corporate Communications and Promotion

Sevgi ALATLI

Director Corporate Communications and Promotion

Cyprus Science University

Location
Türkiye - Istanbul
Education
Master's degree, Business Management
Experience
25 years, 9 Months

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Work Experience

Total years of experience :25 years, 9 Months

Director Corporate Communications and Promotion at Cyprus Science University
  • Cyprus
  • My current job since July 2018

Established the functional organization, designed the business processes. Performed communication, marketing and promotion activities including leaflets, flyers, posters, coporate catalogues, WEB page, TV and radio programmes, press bulletins and various events (monthly average 10-12 events). Responsible for graphic design, social media accounts management, national marketing activities.

Strategies developed to register students, ranked 1st in the Northern Cyprus for additional replacement (OSYM).
Designed strong processes for government audits.

Head of Communication and Corporate Relations at University of Kyrenia (including Hospitaland Dental Hospital)
  • Cyprus
  • February 2017 to July 2018

Responsible for 3 companies - University of Kyrenia, Dr. Suat Günsel University of Kyrenia Hospital and Dental Hospital

Established the functional organization, designed the business processes. After her touch University had register 15 times more students comparing with the previous year. She succeed to grt two international accreditaions for all Engineering and Health Programs.
Performed communication, marketing and promotion activities including StudyinNorthCyprus Consortium activities. In addition to core roles, responsible for graphic design, social media accounts management, national and international marketing activities .
Made a difference with Open door policy increasing interaction with students transferred as improvement in students satisfaction and happiness index at the University of Kyrenia.

Group Manager at Türk Telekomunikasyon A.Ş.
  • Türkiye - Istanbul
  • January 2007 to April 2013

Türk Telekom is the leading national telecom company (PSTN, Mobile, ISP) of Turkey.

Program & Project Management responsibilities for four Commercial Functions - Marketing and Communications, Sales, International Sales and Wholesale, Customer Care . Achieved 20 % (over 8 MUSD) saving, enhancing business and improving efficiency, in 3 years time designing transparent processes, teaming up wth the right people for the projects . End User Customer Satisfaction improved over 80% with the project she has designed and implemented.

Designed and successfully implemented and managed various programs and projects during transformation period of Türk Telekom. Had international awarded outputs.

Country Manager at Detecon In
  • Türkiye - Istanbul
  • January 2005 to December 2006

Detecon International is one of the world’s leading management consulting companies, a group company of Deutche Telecom AG. Business development and management activities achieving sales with over Million USD value. After sales success, project management role to design and implement EU Legislations Adaptation to Turkish Telecommunications law for Telecomunications Authority (known as BTK), Number Portability project for Turkcell (leader GSM operator), Telsim (e.g. feasibility analysis for buyer candidates - Sistema and few others) during sales process (bid result - new owner Vodafone ); asset analysis project for Turk Telekom.

Manager at CHT / Accenture
  • Türkiye - Istanbul
  • January 2001 to March 2004

Accenture is a global management consulting, technology services and outsourcing company.
Worked as manager in CHT (Communications and High-Tech) and responsible for sales, implementation and program management of local and international clients. Long term works and projects in EMEA region. Achieved dramatical improvements (reflected on organisational KPI results) and successful and on time implementation for the clients worked for.

Leading role in re-engineering project of Türk Telekom; leading different sub-teams and member of stategic managemnet team.
Personally created an analysis report to increase revenues with the existing infrastructure. Türk Telekom implemented the recommendations given in my report and achieved additonal annual revenue over 3-4 M USD.

Product Marketing Manager at Nokia Networks
  • Türkiye - Istanbul
  • January 1999 to April 2001

Nokia Networks was a multinational data networking and telecommunications equipment company of Finland.
Systems features analyzed and put into financial gains for Telsim. Successful bid management of new GSM
Operator Tenders . Prepared market analysis report for GSM and 3G market in Turkey which was used as a reference and taken as model report in HQ Finland.
Designed 3G networks in EMEA region.

Account Manager at Netaş Nothern Networks
  • Türkiye - Istanbul
  • February 1994 to May 1999

Leaded and took full responsibility on the turn-key project for transition of software from mainframes to Unix based workstationswhich was the first Project in Turkey. Worked as a member of the Software Development Team in Nortel Networks Toronto office.
All switching systems software migrated from mainframe to workstations successfully.

Leader of Business Process Reengineering (BPR) Team, resulted winning the EFQM award (1996).

Education

Master's degree, Business Management
  • at University of Marmara
  • July 1989
Bachelor's degree, Electrical and Electronics Engineering
  • at Middle East Technical University
  • January 1988

Specialties & Skills

Organisational Skills
Customer Care
Corporate Communications
Marketing
Business Development
MARKETING
ACCOUNT MANAGEMENT
CUSTOMER SUPPORT
FINANCIAL
TELECOMMUNICATIONS
CONTENT MANAGEMENT
ANALYSIS
CORPORATE COMMUNICATIONS
STRATEGY DEVELOPMENT
CHANGE MANAGEMENT
PROJECT MANAGEMENT
ORGANISATIONAL DESIGN
BUSINESS PROCESSES

Languages

English
Expert
Turkish
Expert

Training and Certifications

Team Management & Communication Skills (Training)
Training Institute:
Accenture
Shareholder Value Analysis (Training)
Training Institute:
Accenture
Sales, Topic Management and Pyramid Principles (Training)
Training Institute:
Detecon GBMH
Why Finance Matters? (Training)
Training Institute:
Accenture
Core Manager School (Training)
Training Institute:
Accenture
Sales, Topic Management and Pyramid Principles (Training)
Training Institute:
Detecon GBMH
Date Attended:
January 2005

Hobbies

  • Hiking, travelling, reading (biographical fictions), Scrabble, SUDOKU, cooking, scuba diving