Sr. Executive
Cushman & Wakefield India Pvt. Ltd.
Total years of experience :12 years, 11 Months
A marketing & communication professional with 6 years of experience in marketing analytics, knowledge management, operations and communications. Over my tenure, I have been responsible to set up the knowledge hub for the company to support business development. I also have been generating business analytics to support better management decisions. One of my prime responsibilities have been to manage website content on sitecore. Extended support to all internal and external communications initiatives through traditional and digital mediums including marketing collateral design & production, external emailer campaign, running online client satisfaction surveys.
Executive - Marketing & Communication
Cushman & Wakefield | India (Since 2011)
o Digital Marketing : Publishing Blogs and Company updates on social media sites and tracking traffic
- Creating email campaigner for internal & external circulation through tools like Concep Campaigner, Vuture, Partod
- Creating surveys for client feedback to track and analyze reports for management use
o Web Content Management System (WCMS) : Maintenance and development of the company website on sitecore as single point of contact in the country
o CRM Sales Force : Analysis of Salesforce data to bring out insights for key stake holders in the company
o Knowledge Management : Responsible to maintain & manage of the knowledge and content management hub for the company
o Reporting & Metrics: Analysis of key business data across all verticals with an aim to bring out key statistics for top leadership and usage in capability brochures and RFPs.
Database Management : Responsible for collection and Validation of company database, Analysis and report generation of company performance for key stakeholders
o Arrange and monitor cost effective distribution of all marketing collaterals (Brochure, Banner, Poster etc.). Maintain and document brand performance
o Coordinating the brand positioning, digital strategy, corporate marketing, internal & external communications, social media channels and business development support
o Involved in support work for change communications for 3 mergers & acquisitions during my tenure (2012, 2015, 2016)
o Involved and successfully Coordinated two brand launches across 5 cities in India
o Vendor Management & Marketing Operations Management
o Responsible to manage Suppliers/Vendors booking and payment process on workday a financial and human capital management tool